Web Marketing Services for Growing Your Business
If you own a business, you know the importance of marketing your products and services — and the term “marketing” has come a long way over the years. A business strategy that used to include print advertisements and billboards has transformed into web marketing strategies like search engine optimization (SEO) and website design. With web marketing services from an award-winning digital marketing services company like WebFX, you’ll be able to advertise to the right people at the right time, and increase your sales and revenue.
“WebFX maps out your company’s goals and orchestrates realistic time lines to accomplish set goals. Their teams are knowledgeable in various areas and are always contributing new ideas.”
When it comes to web marketing services, WebFX has you covered
If you’re looking for other web marketing services, WebFX can help. We offer tons of website marketing services that can help your business thrive and grow online and beyond.
Check out the other services that we offer below:
- Ecommerce SEO
- Voice SEO
- Employment and Recruitment Marketing
- Competitor Geofencing Advertising
- Social Media Advertising
- Walmart Marketplace Management
- Amazon Product Optimization
- Amazon Advertising
- Amazon Store & Marketplace Launch
- Online Review Management
- Conversion Rate Optimization
- Page Speed Optimization
- ADA Compliance Web Design
- Website Maintenance
- And more
If you want to work with one of the best marketing companies in the world, WebFX is the perfect choice.
We’ve been providing web marketing services to our clients for more than two decades and have over 775+ raving clients.
We have 450+ in-house digital marketing specialists who will work with you to create the perfect web marketing campaign for you and your business.
Keep reading to learn more about our core services and how they can help you grow!
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Search engine optimization (SEO) services
Investing in SEO services is one of the very best ways to market your business.
But why is your ranking such a big deal? The first result in Google gets 33% of search traffic — and 75% of users don’t even go past the first page of results. As a marketer, this makes it crucial to rank highly in search results if you want users to find and click on your website.
Let’s dive a little deeper into the sub-strategies that are lumped under the term SEO to better understand just how your website earns a top position in search engines like Google.
If you’re overwhelmed by the idea of SEO, don’t worry! WebFX can help you through every step of your site optimization process.
The crux of SEO services is keyword research. Keywords are the root of any strategy, because they’re used to attract your target audience to your products and services, and doing it right is extremely important.
You can use numerous keyword research tools to successfully research terms for your website — we like these tools so much that we even use them here at WebFX!
The goal of keyword research is to identify key terms to use as topics for your website content. Follow the steps below to choose the best keywords to target on your website:
Step 1: Make a list of keywords that mean the most to your business and industry. Many of these keywords will be product and service-based.
Step 2: Plug your keywords into a tool like Ubersuggest to get more keywords that are related to the ones on your list. This provides variety for your content and also allows you to come up with even better keywords to target with your content.
Step 3: Look at the search volume (VOL), cost-per-click (CPC), and competition (PD).
- Search volume tells you how many monthly searches there are for a particular keyword.
- CPC tells you how much you can expect to pay per click (if you’re using the keywords for PPC)
- Competition will tell you how hard it will be to create content that will rank for the specific keyword.
Step 4: Determine the most beneficial keywords for your business. When selecting keywords, look for terms with high monthly search volumes and low competition to improve your chances of ranking in search results.
After you’ve done your keyword research, you’ll want to choose the keywords that you’ll target with your content.
You’ll want to choose a wide variety of long-tail and short-tail keywords to ensure that you target every audience.
Long-tail keywords are more like phrases with three or more words, and they provide more detailed explanations of products or services. For example, a general keyword would be “ice cream,” but a longtail version of that keyword would be “chocolate ice cream with peanut butter ripples.”
Long-tail keywords are important to target because they are far more detailed, and the people searching for them are typically ready to convert. These keywords are also easier to rank for since they often have less competition.
On the other hand, short-tail keywords are harder to rank for since everyone writes about them. They also rarely bring in highly-qualified site traffic.
The next most important strategy in an SEO campaign is content creation. After all, without content, there is nothing for search engines to rank and no way for users to find your website.
Creating high-quality content is a must-have for sites that want to rank highly in search engines, and you can’t just throw in your target keyword and call it good.
In order for your content to rank, it must be meaningful, informative, and high-quality in Google’s eyes. Google’s job is to provide the best possible results to searchers, and its algorithm has become more and more advanced in order to provide the best search results.
That means if you’re just writing content to feature keywords, you won’t see your site at the top of search results. The only way to rank highly is to put in the time to create amazing content that informs and benefits your target audience.
Targeting your key terms is extremely important, but you’ll want to do so in such a way that doesn’t appear spammy to search engines or users.
Do you want to partner with a company that can create compelling, high-ranking content for your website? WebFX can help.
Internal linking refers to the practice of linking to site pages within your website content.
For example, this Patagonia blog post references and links to an older blog post, creating an internal link.
Internal linking has many benefits, and it helps Google index your pages faster.
In order for your pages to rank, Google has to read each and every one of them to determine things like relevancy and quality. When you add internal links to your pages, Google can find and index your site pages quicker, which means they will be ranked quicker too.
Local SEO services
If you own a local business, local SEO is a must-have strategy.
It’s extremely important to show up in search engines when users in your area are looking for you — mostly because 80% of local searches convert.
When someone searches for a local product or service, it usually means that they’re looking for it right now, and they’re ready to purchase the best option they can find. In this case, you want to show up highly in search results so people purchase from you.
Local SEO works the same as traditional SEO, except for a few things.
Local keyword research
Instead of targeting general keywords for your products and services, you’ll want to target location-based keywords to reach local searchers.
This means instead of targeting the keyword “ice cream,” you’d want to target the keyword “ice cream in [your city]. This will give you a better chance of showing up in SERPs when someone searches for your product and location.
Google My Business
Your GMB listing offers a lot of valuable information to your customers including exact location, phone number, hours of operation, directions, reviews, pictures, and more
Registering your business with GMB is free — the only thing you’ll have to do is go through a short verification process and fill out your business information.
Pay-per-click advertising (PPC) services
PPC allows you to get paid ads in front of your target customers at exactly the right time.
Pay-per-click advertising (PPC) is another web marketing service offered by WebFX that helps you increase sales and revenue.
Although SEO is extremely effective for targeting customers, more than 45% of page clicks go to the top three PPC ads on a search engine results page (SERP).
Paid ads can appear above organic results on a SERP.
PPC is an effective web marketing service that packs a high return on investment (ROI) punch — earning companies up to $8 for every $1 spent on Google Ads. The ROI is so high because you only make a payment to Google Ads when someone clicks your ad, as opposed to paying for ad space.
This keeps the cost low and the reward high.
Keyword research for PPC
In order to set up your ads, you’ll want to conduct keyword research in the same way that you would for SEO to determine what keywords will be most beneficial to target with your ads.
For PPC, you’ll want to keep a closer eye on cost per click (CPC), since it’s how much you’ll pay every time someone clicks your ad.
Create your ad
After deciding on keywords, you can create an ad that speaks to your products and services with an image and the perfect ad text.
You’ll likely want to experiment with a few different product title formats, as well as different product images to determine which works best for your campaign.
When you work with WebFX, we can A/B test your ads to ensure that you get the best results every time.
Create a landing page
Landing pages are extremely important for PPC — and they can make or break your campaign. When someone clicks on your ad in Google results, they “land” on your landing page.
This page should show the product or service that you featured in the ad, the price, and details about the materials, sizes, etc. You can think of your landing page as your last chance to convince someone to purchase your product, so you want to leave all your cards on the table.
Your landing page should also feature some sort of call to action (CTA) that entices users to purchase on the spot.
This could be anything from a “Buy now!” button to a “Free shipping” offer.
We can also A/B test your landing pages to help you perfect the formula for converting more customers.
Email marketing services
Email marketing is a versatile strategy that can accomplish many marketing goals.
When it comes to Internet marketing services, email marketing is one of the most effective. Not only can you generate up to 50% more sales with email marketing in comparison to other lead generation methods, but 61% of users actually enjoy receiving weekly promo emails.
It’s a win-win for your company and for users!
For example, emails that you send to new subscribers should be different from emails that you send to loyal customers.
Emails that you send to new subscribers might tell them more about your company and offer a “first purchase” discount.
On the other hand, emails that go out to loyal customers might include loyalty coupons or recommendations for related purchases.
You can even segment your email list based on things like geographic location, purchase history, interests, and more. Segmenting your emails gives you the potential to see revenue increases up to 760% — just by sending the right emails to the right users at the right time.
Social media marketing services
Social media can help you bring awareness to your brand and interact with your audience.
At WebFX, our web marketing services list includes strategies that can help you create a lasting bond with your customers, and social media marketing services are no exception.
More than half of American’s using social media follow brands on social media, and if you don’t take advantage of social media, you could miss out on valuable conversions.
There is a long list of benefits you can experience with social media, making it one of the best ways to appeal to your target audience.
Read on to learn how WebFX can help you use social media to cater to your most qualified audience online.
Did you know that social media is a common place for users to go for customer service? Since nearly every platform has a direct message function, users sometimes find it easier to contact a brand via social media rather than calling or emailing them.
In fact, over 65% use social media for customer service when it comes to their favorite brands.
This means that as a business owner, you need to constantly keep an eye on your direct messages to ensure that you reply to all messages in a timely manner.
Important announcements about your brand
Social media platforms are just that — social. They provide a place for users to go to stay up-to-date with accounts that they follow, and your business is no exception.
Platforms like Facebook, Twitter, Instagram, and Snapchat are all great platforms to keep users up-to-date on new product offerings, changes to your brand, new employees, and so much more.
Special offers & product offerings
Do you have a sale coming up? Do you want to offer a special coupon to your social followers? If so, you’re in luck. Social channels provide a great place to drop a link to a coupon, code, or link to a discounted item.
Not to mention, social media is also a great place to tease your products and get your followers excited about what you have to offer. You can even include a link to that product or service to increase conversions like Bass Pro did in the example below!
Just because you only have 500 followers doesn’t mean that those 500 people are the only ones seeing your post. One of the beauties of social media platforms is that when someone likes or shares something on your account, it becomes available to that person’s followers as well.
That means that your audience can double, triple, or even quadruple every time someone interacts with your posts.
This makes social media one of the best web marketing services for brand awareness.
Video marketing services
Video helps your audience put a face to the name.
Video marketing is growing at an alarming rate, and it’s one of the most valuable web marketing services your company can adopt moving forward. There are tons of benefits associated with video — like an increase in brand association, an improved conversion rate, and increased time on page.
When you invest in video marketing services, your digital marketing services company will be able to direct and create compelling videos that users will interact with, share, and love.
Not to mention, you can use video in a variety of ways — you can use them on site pages, share them in emails, utilize them on landing pages, and even share links on social media. The opportunities are endless.
Website design services
Your website is your virtual business card — it should be stunning.
Your website design is your virtual business card, and it’s often the first impression users will have of your business. That being said, you need to ensure that your website is clean, concise, and easy for users to interact with.
Read on to learn about the website design services that WebFX offers.
Whether you’re looking to build a website from the ground up, or just want to add a little customization to an existing site, WebFX can help.
We know that no two businesses are alike, and we feel the same way about your website. In order to stand out, you need a unique site, and we can help you achieve a one-of-a-kind design that resonates with your customers.
We’ve won dozens of Horizon Interactive Gold awards to prove that we’re the best at what we do!
Not everyone uses a desktop to surf the Internet anymore, so it’s extremely important that your website is prepared for users that view it on a smartphone or tablet.
Responsive design means that everything on your website looks the same on a small screen as it does on a desktop — giving users on a smartphone or tablet an equally enjoyable experience.
Opting for a responsive design means that your images won’t be too large to load, your buttons will be easy to click, and your forms will be easy to fill out.
Get started with website marketing services
If you want to learn more about our website marketing services, how we can help your business grow with digital marketing, or gain more insight into what your business needs, feel free to contact us online, or give us a call at 888-601-5359!