If you want to reach more clients and help them get fit, search engine optimization (SEO) will help you reach them. SEO is the process of boosting your website’s ranking in the search results through optimizations. It helps you get your website in front of more people looking for a personal trainer.
On this page, we’ll provide you with four tips for getting started with SEO. If you want to learn more about how SEO can help you obtain valuable clients for your personal training business, call us today at 888-601-5359 to speak with a strategist.
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1. Optimize for keywords
Keyword selection is crucial to SEO. When users conduct searches, they use keywords to generate relevant results to their query. By using the right keywords for your campaign, you’ll help your business appear in relevant search results.
To find the right keywords for your campaign, start by conducting keyword research. This will help you see all your keyword options for your campaign. You will see different variations of your keyword and the number of searches conducted using that keyword.
As you look at your options, focus on keywords with three or more words, known as long-tail keywords. These keywords are better for your personal training business because they drive more valuable leads. An example of a long-tail keyword is “personal trainers in Harrisburg, PA.”
Long-tail keywords are specific and show user intent. If someone searches “personal trainers in Harrisburg, PA,” you know what they want to find. A keyword like “personal trainer” could mean anything, such as how to become a personal trainer or how much personal trainers cost.
With long-tail keywords, you know what a user hopes to find and can help them find your business.
Once you have your long-tail keywords selected, you’ll need to add them to your site. When Google crawls your pages, search bots look for keywords to better understand the context of that page. Targeting keywords on your site helps Google better understand the content on your pages and rank your site in relevant search results.
You can incorporate keywords in the heading, title, body text, and meta description of your page. These are all great places for Google to find your keywords.
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2. Create quality content
A huge part of SEO is content creation. Content involves sharing valuable information with your audience that they need or want. It includes blogs, videos, infographics, and ebooks.
Content is valuable to SEO because it keeps leads engaged on your page. When they find your content, they take time to read your information or watch your video. This is more time they spend on your site.
Google sees that people are spending more time on your site and will boost your website’s ranking because it assumes your site is valuable. This helps you reach more leads that are interested in hiring a personal trainer.
To start creating content, research different topics you can cover that your audience wants to learn. If you search different keywords, you’ll see a section in the Google search results labeled “People also ask.” This section is great for generating topics of interest for your audience.
Researching relevant topics is a great starting point to help you create content for your personal training business. It allows you to address questions that people are asking. They can get the answers they need.
When they find the answers or information on your site, they will take time to check out the rest of your page. They will learn about your personal training business and the services you offer.
These visitors may not convert right away, but they will remember your business. When they decide they need a personal trainer, they will choose your business over the competition. They will remember the helpful information and choose your business because they trust you are knowledgeable.
Quality content will help you attract leads to your page. It will get them interested in hiring you as their personal trainer.
If you’re not sure how to create quality content for your site, call WebFX today! We have the experts and the resources to help, such as our CompetitorSpyFX tool which can compare your keywords, content, traffic and more to your competitors’.
Call us today at 888-601-5359 to ask us how you can outrank your competitors using awesome content!
3. Incorporate responsive design
Responsive design is crucial for providing a positive user experience. Your audience will access your site from various devices. This includes mobile phones, tablets, and desktops.
When your audience accesses your site, it’s crucial that your site adapts to their device. Your audiences’ experience is different across devices. One person’s experience on mobile is not the same as another person’s experience on desktop.
A responsive design ensures that these users all have a positive experience. You wouldn’t want someone to access the desktop version of your site on mobile. It would force your audience to constantly zoom in and out to read the information on your page.
Adding a responsive design creates a positive experience for your audience. They’ll experience your site in the best way possible and enjoy their experience. This is a great way to keep leads engaged on your page.
4. Monitor site performance
Your website is the heart of your SEO plan. If you want to keep leads on it, you must ensure your site is running properly.
Page speed is one of the most important factors you’ll want to monitor. Users hate to wait for slow-loading pages. If your page takes too long to load, you’ll miss out on potential leads for your personal training business.
You can see where you need to make changes on your site by using Google PageSpeed Insights. This program allows you to see where you need to make changes, so you can implement the changes on your own.
If you don’t have the technical knowledge to make those changes, you can rely on page speed services from a digital marketing company.
Page speed is just one of the many factors that influences your site’s performance. Other factors, like cleaning up code, fixing broken links, and adapt for mobile users all help your site perform better in the search results.
To get the most out of your SEO campaign, monitor your page’s performance to improve it where necessary. It will help you boost your SEO ranking and appear higher in the search results. This will help you reach more valuable leads for your personal training business.
Start seeing results with an SEO plan from WebFX
SEO will help your personal training business reach new clients. It’s a great way to help your business expand your reach and continue to grow. At WebFX, we have over 25 years of experience creating SEO campaigns that help businesses grow.
We’re a full-service digital marketing company that specializes in SEO services. Our team of 200+ experts will help you create a campaign that works for your personal training business. We’ll help you create a custom campaign that is unique to your business.
If you want a company that drives results, look no further than WebFX. To date, we’ve driven over $3 billion in sales and over 7.8 million leads for our clients. We focus on creating campaigns that help our clients reach new leads and earn conversions.
Don’t believe us? Just ask our clients! Check out our 1020+ client testimonials that attest to the great work we do for them!
Build your fitness SEO plan today
If you’re ready to create an SEO plan that boosts your website’s traffic and helps you earn valuable leads for your personal training business, contact us online or call us today at 888-601-5359 to speak with a strategist.
We look forward to helping your business grow!