A Look at WebFX’s Top-Notch PPC for Plastic Surgeons
Marketing to potential patients online is essential if you want any of them to choose your practice. And if you’re just starting out with your marketing, pay-per-click (PPC) advertising is a great place to start.

98,500+
hours of healthcare marketing experience
PPC services for plastic surgery from WebFX
Explore WebFX’s full-service digital marketing services below:
- Overview
- Keyword research
- Landing page design
- Audience targeting
- Remarketing
- Ad monitoring and testing
Keyword research
Keyword research
The first step in any PPC campaign is to come up with a list of keywords to bid on, so that’s one of the first things WebFX will do for you. We can help you research the best keywords for your practice, and then help you optimize your bids for each of them.
As we research, we’ll look for keywords that have a good balance of relevance and search volume. They need to be highly relevant to your practice, so you can ensure you’re reaching the right audience, while a high search volume allows you to drive more qualified leads.
We can also help you come up with lists of negative keywords — that is, keywords you want Google to avoid showing your ads. You’ll want to do that for irrelevant searches where your ads are inadvertently displaying.
Landing page design
Landing page design
Though PPC ads are meant to appear in Google search results, there’s more to them than just what shows up on the initial search page. When users click on an ad, it takes them to a landing page where they’re encouraged to convert.
Landing pages are essential to driving conversions. Just because someone clicks on the ad doesn’t mean they’ll end up choosing your practice, so your landing pages must be just as compelling as the initial ad.
When you partner with WebFX, we’ll help you craft engaging landing pages that help you earn more clients for your practice.
We can help you craft landing pages that combine informative text with compelling visual design to draw in users. Each one will be built around a central call to action (CTA) button that entices users to click. We’ll also continually optimize your landing pages to improve your performance.
Audience targeting
Audience targeting
Reaching the right audience with your PPC advertising is critical to the success of your campaigns.
Fortunately, keywords aren’t the only way to home in on a specific audience. Google Ads also allows you to target specific groups of people — called custom audiences — based on their individual characteristics. The categories you can draw from include:
- Age
- Gender
- Occupation
- Location
WebFX can help you take advantage of this feature. If your patients predominantly fit into specific demographics, we’ll help you create custom audiences to target your ads toward those groups.
Remarketing
Remarketing
Your target audience is composed of the people you feel are most likely to be drawn in by your ads. But who out of that audience is the most likely to convert?
Likely, the people who become patients are those who have already expressed an interest in your practice. A fantastic group of people to target, then, is people who have already visited your website.
WebFX can help you do that by taking advantage of remarketing lists for search ads (RSLA), another Google Ads feature. With RLSA, we’ll arrange for Google to track traffic to particular pages on your site, and then target ads to the people who visit those pages.
Ad monitoring and testing
Ad monitoring and testing
Once your ads are up and running, we won’t leave you hanging. A large part of PPC for plastic surgery involves monitoring and reoptimizing your campaigns, so we’ll set to work doing just that as soon as your ads are up.
Within Google Ads, you can track a variety of key metrics like click-through rate (CTR) and conversion rate. We’ll help you figure out which metrics you need to track and apply that information to your ad optimization, improving the ads that are underperforming.
We’ll also help you create and test new ads, allowing you to constantly upgrade your campaigns.
Hear What It’s Like to Work With WebFX!

“WebFX has helped to give our website and SEO a direction that we could not have accomplished ourselves. It has been a great relationship that we will continue to strengthen together.”
Cosmetic Surgery Center
Custom PPC plans for plastic surgeons
Learn how our plastic surgery PPC specialists create custom solutions for your business.

Custom PPC Plans
Starting at
$650 / month
How we determine pricing
Your Ad Spend
Your advertising budget will not only determine your monthly management costs, it will also help determine which advertising channels we’d recommend investing in to maximize your marketing budget.
Networks and Targeting
Your custom strategy will depend on where you are looking to advertise- Google, Bing, Programmatic, etc. Your WebFX strategist can recommend PPC channels for you based on your business goals!
Creative Needs
If you have an in-house designer, you may not need WebFX’s support with the creation of branded ad creative. However, many of our clients trust WebFX’s design team to create professional, branded display ads for any campaign type.
Included for All PPC Plans:
- In-depth keyword research and advanced selection
- Competitor and industry analysis
- Data-backed keyword development
- Ongoing ad strategy management and optimization
- Access to our in-house revenue acceleration software MarketingCloudFX
- Closed-loop ROI and customer journey tracking
- Conversion-boosting and performance tested ad copy
- Expertise and support from a team of over 500 strategists
- Ad campaign performance, analysis, and revenue reporting
- Strategic bid management
Earn a 20% greater ROI with medical marketing experts
Get more than a marketing expert, get a marketing expert in plastic surgery. With WebFX, you’ll receive a dedicated team in plastic surgery marketing, helping your center increase its marketing ROI by 20% or more.
- Cosmetic Surgery
- Reconstructive Surgery
- Non-Surgical Treatments
- Pediatric Plastic Surgery
- Hand Surgery
Solving key challenges for healthcare
Our website isn’t driving enough traffic
Our expert SEO specialists, copywriters, and digital advertisers will help you increase your website’s rankings when your target audience searches for your treatments online, so you can continuously drive traffic and revenue for your practice or hospital.

We’re opening a new location
Set your new hospital, brand, or practice up for future success with a range of digital marketing strategies that get your new practice in front of potential patients and encourage them to sign up for your treatments.

We’re not attracting enough patients
Get a steady flow of new patients to your practice, hospital, or brand with expertly crafted strategies that provide a seamless, engaging user experience for your website visitors, encouraging them to become patients.

We have high patient turnover
Offer new treatments or services and need to get them in front of your potential client’s eyes? Our range of revenue-driving digital advertising and marketing services have you covered and reach the people who need your facility the most.
