Looking for the purrfect strategy for reaching more qualified leads?
If so, pay-per-click (PPC) advertising is the strategy you need to help your pet shop grow online. With PPC for pet products, you can reach people looking for your products and earn more sales for your business.
So, how do you get started with pet shop advertising?
We’ll provide you with five tips for getting started with PPC advertising:
- Identify relevant keywords for your ads
- Create relevant ad copy
- Implement negative keywords
- Set up Google Analytics to track ad progress
- Test your ads
Keep reading to learn more about starting PPC advertising! And if you need support launching your pet shop advertising strategy, WebFX has a team of over 500+ Google Ads Certified experts ready to help. Contact us online or call us today at 888-601-5359 to speak with a strategist about our PPC services!
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1. Identify relevant keywords for your ads
If you want to get started with pet store advertising, identify relevant keywords for your ads. Keywords trigger your ads to appear in relevant search results and drive qualified leads to your page.
When you conduct keyword research, it’s best to focus on long-tail keywords. These keywords contain three or more words, like “large blue dog harness” or “pink mice with catnip.”
Long-tail keywords are best for your PPC ads because:
- Long-tail keywords help you drive more qualified leads because the keywords are specific and have a particular search intent
- Long-tail keywords help you get more from your budget because they have less competition
Once you find the right keywords, you can add them to your advertisement to help it appear in relevant search results.
2. Create relevant ad copy
When you create pet product ads, make sure you craft relevant ad copy. Your ad copy is what your audience first sees when they find your ad.
You want to provide your audience with enough information to entice them to click on your pet products PPC ad.
When you create ad copy, make sure it’s relevant to the keywords you target. For example, if you’re targeting a keyword like “large dog harness,” your ad copy shouldn’t have information about collars or leashes.
Instead, your ad should focus solely on the product you’re advertising.
To help enhance your digital marketing ads, consider using ad extensions. Ad extensions enable you to include more information in your advertisements that entices people to click and check out your products.
You can include numerous ad extensions, including:
- Call extensions
- Callout extensions
- Sitelink extensions
- Structured snippet extensions
- Message extensions
- Price extensions
- App extensions
- Promotion extensions
- Location extensions
With relevant ad copy and extensions, you can make your ads more engaging and get more people to click on your ads, which will increase leads and sales for your pet supply business.
3. Implement negative keywords
When you run paid ads, you don’t want your ads to appear for irrelevant search results and waste money. Negative keywords help prevent this issue and keep your ads in front of the most relevant leads.
For example, let’s say you’re running an ad for a blue flower harness. You only carry the harness in small through large. But your ad keeps appearing for searches for “extra small blue flower harness.”
You don’t carry extra small, which means your ad isn’t relevant to that search query. So, to prevent your ad from appearing in those search results, you could set “extra” as a negative keyword. That way, your ad won’t appear for “extra small blue flower harness,” but still will appear for “small blue flower harness.”
By using negative keywords, you help control where your ads appear and spend your budget more wisely on leads interested in what you offer.
4. Set up Google Analytics to track ad progress
With pet store advertising, you want to make sure your ads effectively drive results for your business. To keep track of your ads, use Google Analytics to help you see the results of your ads.
- Sign in to Google Analytics
- Click Admin
- Select the property you want to link to
- In the Property column, click Google Ads Linking
- Click Add New Link Group
- Select the Google Ads account you want to link to
- Click Continue
- Enter a link group title
- Turn linking ON for each view in the property that you want to have Google Ads data
- Click Link Accounts
- Once you link your accounts, you can see your Google Ads data in your Google Analytics account.
By using Google Analytics, you can keep track of your campaign performance and see where you need to improve your ads. Ad tracking enables you to tweak your ads and drive better results for your business.
5. Test your ads
Last on our list of tips for doing PPC for pet products is to test your ads. When you do pet store advertising, not every ad will perform the way you hoped. You may need to tweak and improve them to drive better results.
To find out how to improve pet product ads, conduct testing. You can use A/B testing to help you make small changes to your ad and see how they impact your ad performance.
When you do A/B testing, you’ll only want to make small changes to your ads to ensure your results don’t get muddled. You can try testing elements on your landing page or in your ad copy.
By testing your ads, you’ll improve your advertisements for your audience and drive better results with your ads.
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Need help with PPC for pet products?
Pet product ads are a great way for your business to reach qualified leads looking for your products. But if you aren’t sure where to start with PPC for pet products, WebFX can help.
With over 25 years of experience, we know how to craft PPC ads that drive results. In the past five years, we’ve driven over $3 billion in revenue and over 7.8 million leads for our clients. You can feel confident we’ll craft a campaign you’ll love.