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A social-media-based marketing strategy for your yoga studio can help you stand out from other instructors — including those offering online classes — and connect you with local yoga enthusiasts seeking the kind of experience you offer.

Benefits of social media for yoga studios

Some benefits of social media for yoga studios include:

1. It’s a free way to market your business

Yoga instruction is an act of passion and love, and most studios have little to no staff working behind the scenes. In some cases, the studio owner might also be the instructor, business manager, and marketer. 

Social media is a free way to market your studio, and it doesn’t take much learning to start making the most of a platform. While maintaining your social media presence and implementing more advanced marketing strategies will take more time or help from a pro, you can easily master the basics on your own and still build a sizable following.

2. Your customers are already there

Regardless of how you feel about social media, your audience is likely already there. More than 60% of young audiences use social media to find new places to go.

If your audience is there and you’re not, you’re missing a valuable opportunity to get your brand in front of their eyes.

3. Your competitors are there, too

Your potential customers aren’t the only ones on social media — your competitors are, too. Even if your yoga studio doesn’t have competition in the traditional sense, online yoga continues to grow in popularity —  much of your challenge might be convincing yoga participants to give in-person instruction a try.

A strong online presence legitimizes your brand and establishes your credibility in a way that’s hard to do with offline marketing alone. 

4. It’s a simple way to build a relationship with customers

Social media’s marketing appeal comes from two things — the ability to find new customers and the ability to build stronger relationships with those customers once they follow you.

Marketing yoga classes is a lot easier when you’ve got the power of the Internet on your side, and 66% of marketers say they find new leads on social media after investing just six hours weekly on marketing. 

Once you’ve found those leads, you can share content and engage in conversations that let them get to know you and your studio, ultimately leading them through your sales funnel until they’re ready to sign up for a class.

Identifying your target audience

Social media is effective marketing because it connects you to your audience and creates a built-in community, but that’s only beneficial if you’ve built an audience that truly cares about your brand and services. 

When you envision your yoga studio a year from now, what kinds of students are on the mats in front of you? Maybe you’re passionate about building a strong co-ed experience for local college students, or your focus is offering meditation-based yoga for busy moms.

Once you know who you want to reach, start researching where those people spend most of their time online. If you already have some social media presence, dig into your analytics on each platform to see which are most popular with your audience and what demographic segments your most engaged followers fall into.

What sets you apart?

Your selling points are what distinguish you from other instructors in your area or online, and they should be the core of your social media marketing. Consider what you already know about your community and local yoga practitioners, and tailor your social media messaging to appeal to your target audience.

For example, if you’re the only instructor in the area who teaches asana yoga — rather than exercise-based classes — use that as a selling point.

Choosing a platform for yoga studio social media marketing

Marketing for yoga studios varies across platforms, and most of your strategy depends on where your target customer is and what they expect compared to your competitors.

Yoga is a visual practice, and many studios prioritize a holistic or person-forward approach to create a welcoming environment. For those reasons, Facebook, Instagram, YouTube, and TikTok are good platforms to consider:

  • Facebook: Facebook has the most varied audience of the platforms, with most users falling between 30 and 64 years. Marketing here is a combination of text posts, videos, pictures, comments, and private messaging.
  • Instagram: Instagram is all about the visuals, ranging from still grid photos to video-based Reels. Live Stories also make it ideal for building a community and starting conversations. 47% of U.S. adults use Instagram.
  • YouTube: YouTube is a good place to establish yourself if your marketing strategy is more about education or if you offer hybrid classes with an online option. More than 80% of adults in the U.S. use YouTube, and its audience spans every age group.
  • TikTok: Forty-eight percent of TikTok users are between 18 and 29, and the majority are female, which could make it the perfect platform for your yoga studio. Seventy-three percent of TikTok users report a deeper connection with brands after interacting on the app, and short-form video leaves a lot of room for creative advertising.

Whichever platform or platforms you choose — remember not to spread yourself too thin! — prioritize engagement by responding to comments and private messages and participating in the conversation.

Creating a yoga studio marketing plan for social media

Effective yoga studio marketing strategies typically involve content marketing, which uses videos, pictures, blog articles, graphics, or written guides to share relevant content with your audience.

Some yoga studio marketing ideas for a content-based social media approach include:

  • Posting blog posts on your website about industry news, mindful living tips, and the history and culture of yoga, then sharing those posts on your social media.
  • Creating how-to videos for specific poses or starting a weekly or monthly video series for a specific technique.
  • Hosting live question-and-answer sessions on general topics, like the benefits of yoga and tips for improving one’s practice, and about your studio, like class options, upcoming events, and instructor profiles.
  • Polls, surveys, or question boxes that let you get more insight into what your audience wants from your social media account and from your yoga studio and classes.
  • User-generated content, like pictures your current students post that tag your yoga studio, which you can share with your audience.

74% of people use social media when making a purchasing decision.

Make their decision easy with a stellar social media presence. See how your brand can level up by requesting a no-obligation proposal today.

One of our experts will be in touch within 24 hours!

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Get professional digital marketing for yoga studios from WebFX

Social media marketing is full of possibilities, and there’s so much more you can leverage to grow your brand. The WebFX team is here to help you do that, whether by implementing a paid social media advertising campaign or helping you create a strategy from the ground up. 

Learn more about our social media services and how they can help your studio thrive!

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