The pandemic prompted more people to extend and improve their outdoor areas and led businesses to re-evaluate their outdoor spaces to better suit clients’ needs and comply with social distancing regulations.
That’s why hardscaping has been booming in recent years. Research predicts a 3.3% annual increase in hardscaping service demand, resulting in a $3.9 billion market by 2025.
How, then, do you differentiate yourself and gain an edge in a market that is only expected to expand? That’s where digital marketing for hardscaping comes into play.
Here’s a quick overview of what we’ll cover in this post:
- What is digital marketing for hardscaping?
- Why invest in digital marketing for hardscaping?
- The best digital marketing strategies for hardscaping
WebFX offers cutting-edge digital marketing services for hardscaping companies to help businesses like yours reach their marketing objectives, keep tabs on their progress, and get the most out of their advertising budget.
Contact us online to chat with a savvy strategist about how we can help your business prevail in the hardscaping market.
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WebFX has driven the following results for clients:
In client revenue
Leads for our clients
Client phone calls
What is digital marketing for hardscaping?
Digital marketing for hardscaping refers to promotional practices that attract clients actively seeking hardscaping services through internet platforms such as social networking sites, search engines, email, video-based channels, and more.
Why invest in digital marketing for hardscaping companies?
Digital marketing for hardscaping allows you to zero in on your ideal clients. It facilitates communication with your target audience, builds credibility, and wins over potential clients.
For instance, if you specialize in patio backyard getaways, you’ll want to target and tailor your marketing messages to homeowners. In this case, digital marketing for hardscaping companies will help you reach the right clients, strengthen your business reputation, and establish your position as a significant player in backyard designs.
Also, by implementing digital marketing strategies for hardscaping, your business can gain an advantage over rivals. You can keep tabs on your competition, analyze their moves, and adjust your plan accordingly.
The best digital marketing strategies for hardscaping
Here are five digital marketing strategies for hardscaping companies:
- Establish an authoritative online presence with web design
- Employ search engine optimization (SEO) practices
- Formulate a solid content marketing strategy
- Invest in pay-per-click (PPC) advertising
- Use social media to build your brand image and credibility
1. Establish an authoritative online presence with web design
When it comes to promoting your hardscaping services online, your website is the most important asset you have. Making a robust website to compete in the hardscaping industry can provide significant value since most of your revenue comes from residential, commercial, and industrial clients.
Your website is an excellent platform to discuss the hardscaping services you offer, provide helpful information to current and potential clients, and address increasing local concerns about chipped or stained pavers, cracked concrete sidewalks, and moss or weeds in paver joints.
This way, prospects will see you as an authority on all matters related to landscaping and hardscaping. Therefore, you will have a higher chance of attracting new clients and expanding your business.
We’ll help you create a website that stands out.
“WebFX has been instrumental in helping us develop a new website, allowing us to be a leader in our industry.”Learn More About Our Web Design Services
2. Employ search engine optimization (SEO) practices
SEO is the practice of increasing your website’s visibility in unpaid search results in response to specific inquiries. Improving your company’s visibility in the search engine result pages (SERPs) is an excellent approach to connect with people actively searching for hardscaping services.
Imagine a prospect conducting a Google search for services for removing white coating on pavers. Ideally, your company would appear ahead of your competitors at the top of search results. Otherwise, it would mean that your rival company has successfully poached a customer from you.
That’s where SEO comes into play. It helps build your company’s reputation as an innovator in hardscaping and design and can attract more clients and clients to your website.
These are real SEO results driven for a WebFX client.
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increase in organic revenue
increase in organic transactions
increase in organic traffic
increase in sessions from SEO
3. Formulate a solid content marketing strategy
With the aid of content marketing, you can boost your chances of appearing in search results, increasing website visitors, potential clients, and sales. In addition, educating your audience about your offerings through content marketing can increase the number of leads you can nurture and ultimately convert.
Developing a content marketing strategy helps boost your company’s recognition, credibility, and client retention. One of the most essential factors in success is the capacity to publish well-researched material that educates and interests clients on hardscaping trends.
4. Invest in pay-per-click (PPC) advertising
PPC for hardscaping can be an effective way to promote hardscaping services by targeting specific keywords and demographics, such as homeowners in a certain geographic area looking for outdoor living solutions. This strategy allows you to place ads on an ad publishing platform and pay the publisher when your ad is clicked. PPC advertising functions based on “bidding” for display during relevant queries. If you place a successful bid, your ad will display above the organic results in the SERPs for specific search terms.
One example would be bidding for ad placement on a Google search for the term “patio installation services in NYC” or “stone path installation services in Utah.” You may achieve quick results by focusing on long-tail keywords like this one. PPC advertising encompasses various digital channels, including email and social media platforms like Yahoo and Gmail.
Do you want to learn how to generate leads for your business? Here’s a simple guide to lead generation for hardscaping companies to get you started.
Traffic attracted through PPC advertising yields 50% more conversions than organic advertising.
Are you leveraging PPC in your marketing efforts? Let’s get started.View the Guide
5. Use social media to build your brand image and credibility
The use of social media has greatly aided in spreading positive word-of-mouth and gaining loyal followers. Potential clients will look into your business online, including checking you out on social media sites like Twitter, Facebook, and LinkedIn.
The most significant benefit of social media for hardscaping is the ability to show off completed projects by sharing before and after images and getting feedback from your audience. It’s also a great way to learn more about a customer before they even get in touch with you.
Plus, constantly replying to comments and messages from clients is a great way to show that you care about their opinions and concerns.
Growing your social presence with WebFX is a walk in the park.
“WebFX allows growing your social media platforms to be stress-free! They are knowledgeable and adapt to your company needs!”Learn More About Our Social Media Services
Get custom digital marketing services for hardscaping
With 25+ years of expertise in the field, our team of professionals has mastered the finer points of prospecting for hardscaping companies, making us the industry standard for digital marketing agencies.
We provide comprehensive digital marketing services for hardscaping companies, including a specialized team of copywriters, web developers, and strategists who collaborate to reach your ideal clients online.