Tech companies are some of the most popular businesses in the United States today. Whether you’re a startup or an established presence in your niche, you need to stand out against all the others. That means you need to use search engine optimization (SEO) to promote your company.
SEO is the process of improving your website so search engines will list you higher in search results for relevant keywords. It’s an ongoing process, and the benefits you get from it can exceed your expectations.
To get started, check out these SEO strategies for your tech company. When you're ready, you can give us a call at 888-601-5359!
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All of these strategies have been proven to return positive results for tech companies online. They help you acquire and nurture new leads, and they’re great ways to get visitors to your site and turn them into paying customers.
To start showing up in search engine results, you have to know what keywords you want to target.
Keywords are the exact search terms that people use to find your company or industry on search engines. So if you work in medical software and a local company wanted to find you, they’d look for “medical software company in [your city].”
That keyword is valuable to you, and you should use it in your next step of SEO. Once you start using it, people looking for those keywords will see your site, and they’ll probably go to it.
That makes them qualified traffic, which means they can turn into leads and (eventually) customers.
To find keywords, you have a number of options at your disposal.
As you’re researching keywords, it’s important that you find ones that include several words and specifically relate to your business. These keywords won’t have as much traffic, but they’ll get more qualified traffic to your company’s site.
These keywords are called longtail keywords, and they’re one of the best ways to make sure you’re appealing to your demographic.
Plus, long keywords are less competitive than shorter ones, so you can rank for longer keywords easily, by comparison.
Now that you have your keywords, it’s time to create content around them.
Content is an umbrella term that refers to practically everything you make on your website. Whether you’re writing blog posts, filming videos, or creating infographics, you’re making content for your site.
The reason you want to build content around keywords is because that content is what will rank on search engines and bring you traffic.
There are lots of different kinds of content, some of which we’ve already covered, and they all serve different purposes.
With all of this content at your fingertips, you’re bound to find something that helps promote your company.
Bill Craig WebFX President
Now that you have multiple pages on your site, you can promote them.
The best way to promote content is to post is on your social media accounts for your business and employees. That way, lots of people get to see what you’ve made, and you generate more traffic back to your site.
In addition, those people could become your company’s followers. With enough people, you eventually get a constant audience that always wants to hear from you.
That means you can share content, promote your site, and encourage new customers all from one place: Your social media accounts.
To get the best for your company, use all four for different content!
At WebFX, we offer high-quality SEO results at prices that beat our competition. We know what it takes for a tech company to reach the top of the search results for any keyword, and our team of experienced marketers is happy to get you the results that you need. We’ve been in business since 1997, and in that time, we’ve worked wonders for our clients — now we’ll do the same for you.
Contact us today to get started on an SEO strategy that’ll help your tech company grow!
Call 888-601-5359 or contact us online today to see how WebFX can improve your online performance.