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Learn SEO from the experts: Your beginner’s guide to SEO
Search engine optimization, or SEO, is becoming increasingly important in marketing. With millions of active websites on the Internet, it’s vital that your website ranks well in search engine results pages (SERPs) so it’s visible to Internet users.
The right SEO strategies boost your business’s visibility in search results so you drive more qualified traffic to your website that turns into revenue.
Keep reading to learn all about SEO or jump to a specific topic using the buttons below.
If you need help getting your SEO strategy off the ground, WebFX has a team of SEO experts ready to help. Contact us online or call us today at 888-601-5359 to speak with a strategist about our SEO services!
What is SEO?
Search engine optimization (SEO) is the process of improving your website’s rankings in search results for relevant keywords to attract qualified traffic to your site. SEO involves a wide range of optimization techniques.
This strategy is organic, meaning you can’t pay to improve your rankings — you must improve your rankings through optimization.
Learn more about the basics of SEO
In order to do SEO successfully, you have to understand the basics of how it works. Below you can read about what is considered a good budget for SEO, how to know if your SEO is working, what SEO stands for and how it’s used, and more.
SEO basics resources
- What Is SEO? (A Beginner’s Quick Guide to SEO)
- What Is Google SEO?
- What Is SEO Used For?
- What Does SEO Stand For?
- What Does SEO Mean?
- SEO Principles: 7 SEO Fundamentals
- SEO Basics for Beginners: 3 Crucial SEO Fundamentals
- Types of SEO
- What’s a Good Budget for SEO?
- How Long Does It Take to See the Results of SEO?
- SEO Basics for Traditional Marketers
- 15 SEO Tips for Beginners
- SEO Checklist
- SEO Glossary
- SEO Questionnaire
- SEO Strategies
- SEO Statistics
- 15 SEO Tips for Beginners
- SEO Support & Help Guide
- SEO Trends
- Website SEO: How to Optimize Your Website
- What Are SEO Services & What Do SEO Company Services Include?
Why is SEO important?
SEO is essential to the success of any website. If you want people to find you when they search online, you must optimize your site to rank better in search results.
Here are just a few of the many benefits of learning SEO and implementing it:
- Improved visibility: When you rank higher in search results, more people will see your site and become familiar with your brand, improving your visibility and brand awareness.
- Improved credibility: The higher your website ranks on search engines like Google and Bing, the more credible you appear to visitors. When you rank higher, people trust your website has the information they need, so they visit it.
- Improved traffic: The higher you rank on Google, the more traffic you will get. With SEO, you can also improve the quality of your traffic by targeting specific keywords that are relevant to your audience.
- Increased qualified leads and sales: SEO allows you to target keywords that are relevant to your audience and leads so you can attract potential future customers to your website. You can also rank for keywords related to your products or services.
Learn more about the benefits of SEO
Looking for SEO resources to showcase SEO’s benefits? Look no further with this compilation of in-depth articles:
SEO benefits resources
- Why Small Businesses Need SEO
- SEO Advantage: 8 Astounding Benefits of SEO Services
- 15 SEO Benefits You Need to Know
- 5 Ways SEO Online Marketing Can Transform Your Business
- Why Optimization Matters for Online Marketing
- 3 Ways SEO Will Help Your Branding Efforts
- Is SEO Important for Every Business?
- How SEO Drives Long-Term Results
- 5 Reasons Why You Should Invest in SEO for Your Business
- Why Do You Need SEO Services?
How do search engine rankings and SEO work?
Understanding how search engines work can be helpful when you start optimizing your site for search. Here’s a brief overview and some additional resources for understanding search engines.
Search engines like Google and Bing use bots called crawlers or spiders to find and index content. These crawlers travel around the Internet through links and scan pages, adding pages to search engine’s indexes as they discover them. Once a page is part of a search engine’s index, it can appear in search results.
Search engines also assess pages to determine what they’re about and how useful they may be to users.
When a user searches something, search engines use various algorithms to determine which pages will be the most useful to the searcher and ranks them accordingly. These algorithms rank content based on more than 200 factors.
The role of SEO, then, is to optimize pages so that search engines:
- Find and index your pages
- Understand what your pages are about
- Assess them favorably and rank them highly based on the various ranking factors
Search engines want to rank the most useful content well, so essentially, SEOs want to make content as valuable to searchers as possible.
The goal is not to trick search engines into ranking your content highly. Trying to do so can lead to penalties that lower your rankings or prevent your site from ranking entirely. Instead, the goal is to make your content useful and relevant to searchers in alignment with search engine algorithms.
Learn more about how search engines work
What do search engines have to do with SEO? Everything. Learn all about search engines and how to optimize your website with these resources:
Search engine resources
- How Search Engines Work
- What Is Google Indexing and How Does It Work?
- What Is a Web Crawler and How Do Crawlers Work?
- SEO for Bing
- SEO for Yahoo
- SEO for Google
- What Are the Differences Among Google, Yahoo, and Bing?
- What Is A Google Algorithm?
- How Does Google Determine Authority?
- What Is a Google Knowledge Panel?
- 8 Google SERPs Features Worth Optimizing
- 5 Ways to Get Your Site Included in Rich Answers
Learn SEO techniques: The basics of SEO
Now that you’ve learned what SEO is and why this strategy is important, you can learn SEO to start optimizing your website for search engines.
Here are some basic SEO techniques you need to know to get your campaign off the ground:
If Google and other search engines can’t see your site, you won’t rank in search results and will miss out on valuable traffic for your company. An easy way to tell if your site is indexed in Google and Bing is to search “site:nameofyoursite.com.”
This search will return all indexed pages.
You can also use Google Search Console to identify pages that haven’t been crawled and indexed or pages that show crawling errors.
To make sure Google can find and index your site, link to each new page from other pages on your site and ensure you’re not accidentally blocking Google from crawling your site. Explore the resources below for more tips.
Learn more about getting your site indexed
Check out the resources below to learn more about getting your website indexed on Google and other search engines.
Search engine indexing resources
- What Is Google Indexing and How Does It Work?
- What Is Crawlability and Indexability for SEO?
- Google Index Checker: Is Your Site Indexed?
- What Is a Web Crawler and How Do Crawlers Work?
- How to Index Your Website on Google and Get Found Online
- How to Get New Site Pages Indexed as Quickly as Possible
- How to Submit URLs to Google in 60 Seconds or Less
- What Is Robots.txt and How Does It Affect SEO?
- Robots Meta Directives: Your Pocket Guide to Meta Robots Tags
- Robots.txt for WordPress: How to Set Up WordPress Robots.txt
- Why Can’t My Website Be Found On Google?
On-page SEO is one of the main subsets of SEO strategies, along with off-page SEO and technical SEO. On-page SEO covers factors that are part of your website and that you can directly control.
Learn more about on-page SEO
On-page SEO refers to any optimization that you’re able to control and include on your website. Since there are so many different tactics for on-page SEO, we put together a list of articles that can guide you toward success.
On-page SEO resources
- What Is On-Page SEO?
- 8 On-Page SEO Techniques to Use
- On-Page SEO Checklist
- Onsite SEO: 6 Crucial Components of Onsite SEO
- How to Improve On-Page SEO
- On-Page Ranking Factors: 7 SEO Ranking Factors to Know
- Test Your On-Page SEO With This On-Page SEO Checker
- How to Write a Title Tag
- Can H1 Improve SEO?
- SEO for A New Website
- SEO for Contact Page
- SEO for HTML Websites
- SEO for Images
- SEO and Web Design
- How Much Should You Use Your Brand Name On Your Site?
- Homepage SEO Guide: 11 Real Ways to Optimize Your Homepage
- On-Page SEO Services
Conducting keyword research is one of the most important things you need to do to succeed with SEO.
When researching keywords, choose terms that are relevant to your business and website and that your target audience is likely to search. You can use a keyword research tool to help you find terms to target with your content.
Most companies focus on long-tail keywords when performing research.
Long-tail keywords are phrases containing three or more words, like “women’s purple rain boots.” There is less competition for long-tail keywords, so you can rank higher in search results.
Additionally, since long-tail keywords are specific, they can drive more qualified traffic to your business, which leads to more revenue.
Short-tail keywords are shorter, broader search queries. While these keywords are more competitive, ranking well for them can bring high volumes of traffic to your site. Larger, well-established websites may be able to rank for relevant short-tail keywords.
Use our proprietary keyword research tool, KeywordsFX, to help you find high-quality keywords for content and PPC campaigns. Identify Top Keywords for Free
Learn more about keywords for SEO
Keywords are critical to SEO. Use the following SEO resources to learn how to find, integrate, and rank for the keywords that matter most to your business.
SEO keyword resources
- What Are Keywords for SEO?
- Your Guide to How to Search for SEO Keywords
- Guide to Finding the Best SEO Keywords
- How to Do Keyword Research
- How Do I Choose the Right Keywords?
- 3 Steps for Finding Keywords for Local Search
- How to Find Related Keywords
- The Difference Between Keywords and Search Queries
- How Many Times Should I Use Keywords on a Page?
- What Is Keyword Stuffing?
- What Are LSI Keywords and How Do You Find Them?
- Branded vs. Nonbranded Keywords
- How Many Keywords Should You Target?
- How to Rank Better for “Almost-There” Keywords
- 4 Steps for Conducting Niche Keyword Research
- How to Find Long-Tail Keywords to Stay Ahead of the Competition
- Keyword Cannibalization: What It Is and How You Can Fix It
- What Is Long-Tail SEO and How Can You Use It?
- 6 of the Best SEO Keyword Research Tools
- Free Keyword Suggestion Tool
Content for SEO
Content is another fundamental component of SEO. With each piece of content, you get another opportunity to rank in search engines and another chance for your audience to find your website.
You can create content that focuses on the keywords you chose during the keyword research process. There are numerous types of content you can create, including blog posts, articles, videos, infographics, podcasts, and much more.
When publishing content, try to have a consistent schedule and make sure that your content is informative and matches user search intent.
Another key SEO technique is including keywords in your content. You’ll want to use them throughout your copy as well as in prominent places such as titles and URLs. It’s also essential not to sacrifice readability and user-friendliness to include keywords.
Learn more about how SEO and content work together
Content is a critical part of every SEO strategy. Check out these SEO resources to learn how to get started with SEO content:
SEO and content marketing resources
- Why Does Search Intent Matter to SEO?
- How Can Content Marketing Improve Your SEO?
- What Is Good SEO Content?
- SEO Content Strategy
- How to Write Valuable SEO Content
- 7+ SEO Writing Tips for Creating Copy That Converts
- 5 Types of Content for SEO to Drive More Traffic to Your Site
- 5 Tips on How to Write SEO Content
- SEO Content Checklist: 12 Steps to Get Your Content Ranking
- What’s the Difference Between Content Marketing and SEO?
- How to Integrate Content Marketing Into Your SEO Strategy
- What Is Thin Content?
- SEO Copywriting: How to Write SEO Content
- How Blogging Helps SEO
- Blog Structure for SEO
- User-Generated Content for SEO
- SEO for Infographics
User experience is one of the most important ranking factors for Google. If people bounce from your website, it signals to Google that your website delivers a poor user experience or doesn’t have the information people need.
To ensure you deliver a great user experience, check that your website is easy to navigate and that it’s easy for users to find the information they need. You’ll want to ensure that your website is organized, aesthetically pleasing, and functional to deliver the best user experience.
Learn more about user experience and SEO
Learn more about how user experience and SEO work together to improve your website and digital marketing.
SEO and user experience resources
Off-page SEO includes factors that aren’t part of your website itself and that you can’t directly control.
One of the main off-page SEO factors is backlinks — the links that your website gets from other sites.
When you publish content, you want people to link to it to build your backlink profile. Backlinks send signals of trust to Google, which can help improve your website’s ranking.
If you publish great content, you are likely to naturally attract links. To build your backlink profile, you can also:
- Reach out to other sites and ask for links
- Encourage shares on social media
- Write guests posts on other websites and include natural backlinks to your site in the posts
Learn more about link building
Google uses a highly complex algorithm to determine how websites rank in search results. One of the components Google considers is links. Below are some helpful articles about things like the number of backlinks you need and link building strategies.
Link building resources
- What Is Link Building?
- What Are Backlinks?
- Do Outbound Links Affect SEO?
- How Important Are Backlinks?
- How to Build Your Very First Link
- 9 Link Building Tools to Earn More High-Quality Links
- The Best Link Building Strategies
- How Many Backlinks Do I Need?
- How to Build Links On Wikipedia
- Is SEO Backlinking Ethical?
- Why Isn’t Our Link Building Working?
- Natural Link Building Strategies
- Nofollow vs. Dofollow Links
- Link Building Quality vs Quantity: Which is More Important?
- What Is Backlink Analysis?
- What Is Internal Linking And Does It Matter?
- How Do You Increase Domain and Page Authority?
- How to Check Backlinks: 7 Tremendous Backlink Checker Tools
- Backlink Checker: Get Your Free Backlink Report
Technical SEO refers to backend website and server optimizations that improve a site’s performance in search engine results. These optimizations may require web development skills to implement.
Here are a few examples of technical SEO optimizations.
How quickly your pages load is key to user experience, and a fast page speed may lead to higher rankings. Ideally, your pages will load in three seconds or less.
Some methods you can use to improve your page speed include:
- Compressing images
- Using browser caching
Responsive web design ensures your website displays correctly no matter what device someone uses to access it. Responsive websites can adjust to the screen size of the device on which a user views it. It’s especially important to make sure your site displays well on mobile devices since Google uses a mobile-first index.
Learn more about technical SEO
Learn technical SEO, which involves optimizing your website’s backend for search, with these SEO resources:
Technical SEO resources
- What Is Technical SEO?
- How to Do a Technical SEO Audit
- Technical SEO Checklist
- What Is Structured Data?
- What Are Canonical URLs?
- What Is an SEO-Friendly URL?
- What Redirects Are SEO Friendly?
- Mobile SEO: 9 Ways to Optimize for Mobile-Friendly SEO
- What’s the Difference Between Mobile SEO and Desktop SEO?
- What Is Mobile-First Indexing and How Can You Optimize for It?
- Check Your Mobile SEO: Mobile SEO Checker
- How to Find and Remove Broken Links in Your Website
- What Is HTTPS?
- My Website is Not Secure — Securing Your Site with HTTPS
- Does Duplicate Content Hurt Your SEO?
- What Is Duplicate Content and Will It Hurt Your SEO?
- What Is Page Speed?
- 26 Tools for Improving Your Website’s Page Speed
- Accelerate Your Page Speed: Site Speed & Performance Checklist
- Site Speed Optimization Services
- What Is a Redirect and How Should You Use It?
- What Is a 301 Redirect?
- What Is Robots.txt?
- What Is Responsive Web Design?
- Why Is Responsive Design So Important?
Of course, these techniques are just a few examples of the many methods you can use to improve your SEO. The examples listed on this page will give you the fundaments you need to get started. For more SEO techniques, check out the additional resources linked throughout this page.
SEO techniques to avoid
When looking at techniques to improve your SEO, you’ll come across some tactics that seem like a good idea but will hurt your website in the long run. These tactics are known as black-hat SEO techniques.
Black-hat SEO refers to strategies used to boost SEO quickly that go against search engine guidelines. Here are some techniques you must avoid:
- Keyword stuffing: This refers to overloading a page with keywords in an unnatural way to try to get it to rank for those terms. Keywords should always be inserted naturally within the text and should never be overused.
- Paid links: You should never pay for links, as this can hurt your website’s credibility.
- Plagiarized content: Google can detect plagiarized and duplicate content. Don’t take content from other people’s websites or publish the same content repeatedly on your website, as it can impact your ranking.
Types of SEO
There are also several specialized types of SEO that businesses may use, depending on their goals.
Voice SEO involves optimizing your website for searches users conduct by speaking to a voice search-enabled device, such as a smartphone or smart speaker.
Voice SEO tactics include optimizing for more conversational queries and featured snippets — the text that often appears at the top of search engine results pages and aims to quickly answer users’ queries.
Learn more about voice SEO
Looking to learn more about voice SEO? Check out these beginner SEO resources for voice search!
Voice SEO resources
- What Is Voice Search Optimization?
- Voice Search SEO: 8 Ways to Optimize Your Site
- How Does Voice Search Affect SEO?
- 5 Smart Speaker Voice Search Optimization Tips for Success
- Winning Voice Search Marketing Tips
- What Is Speakable Schema Markup?
- 4 Tips for Adapting to Voice Search
- 5 Reasons to Invest in Voice Search Optimization
- How to Do Keyword Research for Voice Search Optimization
- 15 Voice Search Trends & Statistics
- 13 Voice Search Statistics That Prove You Need Voice Search Optimization
- How Hiring a Voice Search Optimization Company Can Power New Traffic
- Voice Search Optimization Services
Local SEO aims to reach searchers in certain geographic areas, typically those close to a business’s physical location or within their service area. It involves techniques such as:
- Including your business on directory sites and review sites
- Targeting keywords that include location names and phrases like “near me”
Companies with larger websites may benefit from enterprise SEO strategies. Enterprise websites can often target more competitive short-tail keywords and use other tactics tailored to the needs of large websites.
SMBs benefit from SEO strategies tailored to their needs. SEO for SMBs is typically more segmented and targeted and focuses on long-tail keywords.
B2C companies can use SEO strategies that are tailored to their needs. B2C SEO strategies take into account the shorter sales cycles many B2C companies have and target long-tail keywords that consumers in the company’s target audience might search.
B2B SEO strategies have a longer sales cycle to consider, as well as multiple stakeholders for each potential client.
Because of this, B2B companies need to target keywords that various stakeholders might search. They often produce more content than B2C companies, and their content often includes lots of detail and has a more professional tone.
Ecommerce SEO is another specialized type of SEO. Ecommerce SEO strategies include ranking product pages and can involve ranking on sites like Amazon and in Google Shopping.
Plan your SEO strategy
To make the most of your SEO, it’s essential to have a research-based, data-backed SEO strategy in place. Check out these resources for help planning your SEO strategy.
Learn more about creating an SEO strategy
SEO strategy resources
- SEO Steps: 9 Steps for Creating an SEO Strategy [Guide]
- SEO Marketing Strategy: 8 Components of a Successful SEO Strategy
- SEO Strategy Examples: 9 SEO Techniques for Online Growth
- How to Create an SEO Plan Like a Pro
- 3 Main SEO Strategies For Brand New Websites
- Help Your Business Soar with our Favorite SEO Strategies
- 8 Proven Enterprise SEO Strategies for Your Company
- The Best Search Engine Marketing Strategies Explained
Learn more about measuring SEO
Learn the basics of how SEO can impact your company, from driving website traffic to increasing sales with these search engine optimization resources:
SEO measurement resources
- How to Measure Your SEO Success
- How to Measure SEO’s ROI
- How to Evaluate SEO to Drive Better Results
- How to Measure On and Off Site SEO
- How to Do an SEO Test: Ultimate Guide for 2022
- What Metrics Are Important for SEO?
- SEO Assessment: How to Assess Your SEO
- SEO Monitoring Guide: 7 Key SEO Metrics & Tools
- Google Analytics & SEO: 4 Insightful Metrics Worth Measuring
- SEO KPIs: The 6 Best Metrics for Your Business to Track
- SEO Analytics: 5 Metrics for Your SEO Analytics Report
- How to Monitor SEO Rankings: 6 Key Metrics and 5 Powerful Tools
- Boost Your SEO Ranking Through Your Google Analytics SEO Dashboard
- Does SEO Increase Sales?
- Does SEO Increase Traffic?
- How to Know if SEO Is Working
- How Does SEO Affect Bottom Line?
Consider hiring an SEO agency
Hiring a professional SEO agency is often the best way to maximize the results of your SEO, especially as your business grows.
Explore the following resources to find out what it’s like to work with an SEO agency, how to decide whether to work with one, and how to choose the right SEO agency for your needs.
Learn more about working with an SEO agency
Wondering if it’s time to outsource your SEO? These resources can help:
SEO outsourcing resources
- What Is an SEO Company?
- How to Outsource Your SEO
- 5 Biggest Benefits of Hiring an SEO Company
- 9 Signs You Need Professional SEO Help
- 5 Signs Your SEO Is Outdated
- Should I Do SEO Myself?
- What Are SEO Services?
- Small Business SEO Consultant: Your Guide to SMB SEO Consulting
- How to Hire SEO Experts Like a Pro — 12 Key Questions to Ask
- How to Choose the Best SEO Services Company
- SEO Professionals: What They Do & 5 Reasons to Hire an Expert
- SEO Partner: 7 Tips for Finding the Best Google SEO Partner
- The Best SEO Companies in the World
- 7 Things SEO Agencies Do
- Is Paying for SEO Worth It?
- SEO Services from WebFX
More SEO resources
Dive further into the world of SEO and digital marketing with these additional resources.
Advanced SEO resources
If you know the basics of SEO, you might be looking for more in-depth information. These articles discuss the more detailed and intricate parts of SEO to give you an advantage over your competitors.
- SEO for Subdomains
- SEO for Niche Markets
- SEO for Tumblr
- Negative SEO
- SEO Automation
- Predictive SEO
- Why Seasonal SEO Matters
- Updating Your SEO for the New Year
- How to Build SEO Silos
- How to Rebrand and Relocate Your Site Without Losing SEO Power
- How to Recover From A Google Penalty
- How to Use iBeacons for Your Local Business
- How to Optimize for Visual Search
- How to Set Up Lazy Loading for Optimal SEO Results
- Dark Search and How It Affects You
- UX and SEO | 4 UX Tips for Improving Your SEO
- SEO for Multiple Domains: Your Multiple Domain Strategy
- What Is Organic SEO? And Why It’s a Game-Changer for Your Business
- Onsite SEO: 6 Crucial Components of Onsite SEO
SEO entails following certain protocols and best practices to make your website rank highly in online search results. This can raise various questions and concerns among clients. Our goal with the articles below is to answer any question or concern you may have and lead you to success with SEO!
- 9 SEO Questions and Answers
- Does SEO Really Work?
- Does Domain Matter for SEO?
- Does SEO Work for Small Businesses?
- How Does SEO Work?
- How Long Does Search Engine Optimization Take?
- How Much Does SEO Cost?
- Is SEO Important for Every Business?
- Is SEO Affordable?
- Is SEO an Ongoing Process?
- Is SEO Different for Mobile?
- Is SEO from Upwork Worth It?
- Is SEO Still Relevant?
- Should I Optimize Every Page On My Website?
- Are Comments On Your Page Good for SEO?
- Can I Improve My SEO by Owning Multiple Websites?
- How Do I Choose the Right Keywords?
- How Long Should Content Be?
- How Many Times Should I Use Keywords on a Page?
- What Are the Different Kinds of Links?
- What Is a Meta Description?
SEO and PPC
Learn the basics of bringing SEO and PPC together with this compilation of resources:
SEO and content management systems (CMSs)
Do you use a content management system (CMS)? You probably do. Here is what you need to know about SEO and your CMS:
- What Is the Best CMS for SEO?
- WordPress SEO: How to Get Your WordPress Site Ranking
- Is WordPress Good for SEO?
- Why WordPress Needs SEO
- Drupal SEO Checklist
- Is Drupal SEO Friendly?
- SEO Tips for Drupal
- Is Volusion SEO Friendly?
- Is WooCommerce SEO Friendly?
- SEO for WooCommerce
- WooCommerce SEO Tips
- Squarespace SEO
Additional channels and strategies
Discover additional digital marketing strategies that your business can use to increase its online visibility, plus drive leads and revenue.
Learn how SEO can drive revenue with SEO services
If you want to begin optimizing your website but don’t have the time, WebFX can help! WebFX is a full-service digital marketing agency that specializes in all aspects of Internet marketing, including SEO.
Our team of over 500 marketing professionals knows how to create SEO campaigns that grow our clients’ businesses. We’ve driven over $3 billion in revenue and over 7.8 million leads for our clients in the past five years.
Ready to boost your website’s ranking in search results to drive more revenue? Contact us online or call us today at 888-601-5359 to speak with a strategist about our SEO services!