A social media marketing campaign offers several advantages to you, including:
In today’s online world, a brand can make all the difference. With a distinct brand, you can distinguish yourself from the competition. Plus, you can build brand loyalty among your client base, which can lead to word-of-mouth referrals.
In digital marketing, social media is an excellent outlet for establishing your brand. Whether you’re targeting Facebook, Instagram, LinkedIn, Snapchat, or YouTube, you can create posts that set your company apart and reach new audiences.
Branding also leads to several other benefits of social media, such as becoming an industry leader.
Consumers are more than ready to remain loyal to a company. In fact, when consumers follow a business or brand on social media, it’s a sign of their loyalty to you. That’s why more than half of Americans that follow brands on social media stay loyal to them.
That translates to significant revenue gains for your company. In fact, businesses that focus on customer retention and loyalty have a 200 percent higher chance of increasing their market share compared to companies that focus on acquisitions.
It also costs five times more to acquire a new customer than to sell to an existing one. With social media marketing for your Pittsburgh company, you’re investing in your future success — and revenue — by maintaining client relationships and building new ones.
As social media platforms continue to grow, they’ve become a part of the shopping experience. Now, 80 percent of consumers start their product research online. Additionally, 80 percent say that online reviews have swayed their decision on purchasing an item.
That’s why it’s critical to have an active social media presence. Our team can help with the process of managing and responding to reviews, ensuring that customers leave with a positive impression of your product and your team.
To emphasize the importance of customer satisfaction, as well as social media, consider this statistic. More than 65 percent of consumers use social media for customer service. If you’re inactive, but your competitor is, that can cause you to lose clients and struggle to grow.
By adopting social media into your digital marketing strategy, you can increase traffic to your website. That lets you ease users into your sales funnel and down it. Our social media strategists, as well as your dedicated account manager, utilize a few tactics to do that.
An excellent one is by creating original content that’s relevant to your audience.
Are you a landscaping provider? How about a blog post detailing the different weeds people may find in Western Pennsylvania lawns? After publishing it, you can create a quick post on Facebook, Instagram, or another platform that links to the article.
It’s important to remember that social media marketing is more than driving traffic to your company’s website. It’s also about building a relationship with your clients and target audience. That’s why you want to avoid creating a stream of links to your website.
Share your business in different ways, such as with the following ideas:
Another advantage of social media marketing is that you can position yourself as a leader in your industry. With compelling and original content, as well as an active online presence, you can become the go-to reference for your market and niche.
It doesn’t happen overnight, but with our decades of experience and tenacity for driving results, we can help your Pittsburgh business transition into a respected resource for not only industry information but also industry-related products or services.
Leadership in your market offers long-term gains. As new consumers enter the market, it’s your resources they’ll discover and reference — and likely your products or services they’ll choose for their home or business.
And that’s all with the power of social media marketing.
Take the next step in growing your business using digital marketing. Connect with one of our expert digital strategists to learn how WebFX can help you reach your business goals.
WebFX has partnered with numerous local businesses in Pittsburgh to help them grow with digital marketing. We've helped to implement campaigns including SEO, PPC, email marketing, and beyond.
If you’ve worked with other social media agencies in Pittsburgh, know that WebFX is different. Here’s why:
Our pricing is public — and transparent. Whether you’re browsing our social media, influencer marketing, pay-per-click (PPC) management, search engine optimization (SEO), or email marketing services, you can always view our prices online.
If you’d like a custom quote, we also keep our rates transparent. Our strategists break down the individualized cost and features of each service. Plus, we offer custom monthly reporting and analysis, which lets you see how your investment drove results.
We’re a performance digital marketing agency, which means results drive us. Plus, we value and care about our clients — unlike other social media agencies, you’re not an account number to us. You’re a partner and a part of our WebFX family.
That’s why “good enough” isn’t “good enough” for us. We take the initiative to drive your company and its revenue forward. That’s why we developed MarketingCloudFX, the leading return-on-investment (ROI) tracking software, which is accessible to you 24/7.
Our experience encompasses more than 20 years, plus more than 1.6 million hours of expertise. When you partner with our team, you work one-on-one with a dedicated account manager that takes the time to learn your industry, goals, preferences, and more.
As a social media agency in Pittsburgh, our approach is unique. It’s what makes us the leading social media marketer in the area, and why we’ve won numerous awards over the years, including Best Places to Work in PA.
We’re a partner to our clients and dedicated to their satisfaction. You’ll see that commitment in our hundreds of testimonials, as well as our Net Promoter Score (NPS). An NPS indicates a client’s satisfaction, plus how likely they are to recommend a business.
Ours is 85.
In comparison, companies like Apple and Microsoft have an NPS of less than 50. While the NPS of some companies continues to decrease, ours rises. It’s a demonstration of our drive to exceed your expectations.
Are you interested in learning more about how your business can use Internet marketing to increase your sales and attract more customers?
Contact us today to speak with a strategist and hear about our custom plans.Get your FREE Quote now
At WebFX, we offer a complete suite of social media marketing services for Pittsburgh businesses. Whether you’re looking to optimize one channel, such as Facebook or multiple channels, like Facebook Twitter, and LinkedIn, we can help.
We also offer review management services, plus social media design services. If you’re pressed for time, we can manage and monitor reviews, questions, and comments on your social pages. Or, if you're looking to revitalize your social media pages, we can create original graphics for you.
Make their decision easy with a stellar social media presence. See how your brand can make it happen by requesting a no-obligation proposal today.
Interested in learning more about our social media services for Pittsburgh? Chat with us today by calling 412-218-3179 or contact us online. Either way, we’re looking forward to hearing from you and learning about your unique goals!
Our team is made up of elite designers, developers, and marketers. For us, it’s not just a job — it’s a driving passion. And that passion has led to some of the best work on the web.
Don't take our word for it! We're proud of our many customer testimonials on Clutch. We've earned a 4.9 out of 5 with over 200 ratings.