Skip to main content ↓

How to Convince Your Boss to Do SEO: Objection 3: "We can't afford SEO!"

This is a pretty common challenge for marketing managers. It often goes something like this: Well-meaning marketing manager pitches SEO to their boss. Boss likes the sound of it and says “find a company that will do it for us.” Marketing manager makes a few phone calls, gets a few quotes, and narrows their choices down to one or two providers. Boss looks at the quotes and blows a gasket because they think it’s too expensive. SEO is no longer an option.