Over 40% of global shoppers purchased products they discovered on YouTube. As the second-largest search engine on the web, YouTube is an excellent resource for people who want to find information about topics, products, and companies.
Running an effective YouTube ad campaign is difficult, though, if you aren’t sure what type of ad to run or how you want your ad to look. So, on this page, we’ll provide you with valuable insight into YouTube advertising, including:
- Types of ads you can run
- YouTube ad examples for each type
- Benefits of running YouTube ads
Start by watching our YouTube Ads video tutorial, featuring YouTube expert Jess!
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Types of YouTube ads
TrueView ads are one type of YouTube ad you can run for your business.
These ads appear before, during, or after a video, as well as on the search results pages. TrueView ads are skippable. When you run an ad, you only pay if a user watches at least 30 seconds of it.
For ads that are less than 30 seconds, you won’t get charged unless your audience views the entire video. You can also get charged if someone clicks on a link in your ad, regardless of how long they watched. There are two different types of TrueView ads:
- In-stream: These ads play before, during, or after the YouTube video has played, and are skippable after five seconds.
- Discovery: Discovery ads show up on YouTube search results pages on the right-hand sidebar.
Pre-roll ads play before, in the middle, or after a video. These ads can be up to 20 seconds long. The difference between pre-roll and TrueView ads is that viewers can’t skip pre-roll ads.
Bumper ads are non-skippable ads in YouTube videos.
These ads are typically only six seconds long and appear as banners before or during videos. Bumper ads are great for building brand recognition by offering a unique angle on your ad campaign and make a memorable impact on your audience.
YouTube ad examples: 6 examples of YouTube ads
Here are some examples of YouTube ads to help you get an idea of how you can advertise on YouTube:
1. Central Penn College
Type of ad: TrueView ad (In-stream) This ad from Central Penn is a TrueView ad that highlights what it’s like to attend their college. The focus on the ad is the support students get from the college. This ad is skippable after five seconds.
Why this ad works: Central Penn’s ad is short and informative. It catches their audience’s attention and gets them interested in their school. Additionally, Central Penn capitalizes on their TrueView ad when their display ad appears on the same page.
Since this college runs both types of ads, it doubles their brand exposure and increases the chances someone will see their ad. So, even after the pre-roll ad is over, and the viewer keeps watching the content they want, they’ll continue to build brand recognition by seeing the display ad in the top corner.
2. Uber Eats
Type of ad: Preroll This ad from Uber Eats is an example of a Preroll ad. Uber Eats’ ad focuses on their Uber Eats Pass and selling the viewer on why they should use it. Why this ad works: Uber Eats’ video works because it targets the people most interested in their services.
An important part of advertising on YouTube is reaching the right people with your ads. In this case, with this ad, it was targeted at someone who started using food delivery apps. It’s one of the best examples of YouTube ads because of its targeting.
3. Riot Games
Type of ad: TrueView ad (In-stream) This YouTube ad example is for a video game called Valorant. This TrueView ad appeared in the middle of the YouTube video content. It showed off the gameplay for the video game.
Why this ad works: This ad is compelling and catches the audience’s attention. For someone who plays games and sees the ad, it will get them interested in the game and make them want to watch the gameplay. Like Central Penn, Riot Games capitalizes on their ad strategy by having both an ad in the video and a display ad in the top right corner.
It’s a great combination because it shows the viewer the gameplay and keeps the video game top of mind for the viewer long after the TrueView ad is over.
4. Lehigh Carbon Community College (LCCC)
Type of ad: Bumper ad This bumper ad from LCCC is a YouTube ad example that demonstrates why you need clean and effective bumper ads because they only last for six seconds. This ad focuses on their summer classes. Why this ad works: This ad is effective at getting its message across quickly.
LCCC advertises their summer session, that it’s online, and that it begins July 6. If someone wanted to take summer classes, they would have all the information they needed and could click on the ad to get more information.
Type of ad: TrueView ad (In-stream) Next on our list of YouTube ad examples is Vrbo. This company is a vacation rental company that created an ad to highlight their service. It’s a short ad, but it focuses on getting families to book a vacation.
Why this ad works: The ad content for this YouTube ad is compelling. In the ad, Vrbo focuses on appealing to families who want to take a vacation. The content within the ad shows a family on vacation, which helps them connect with the families they’re targeting.
Vrbo is an excellent example of YouTube ads that use relevant ad content to resonate with their audience and get them to engage with their brand.
Type of ad: Bumper ad Romwe’s bumper ad is next on our list of YouTube ad examples. This ad is simple and advertises their women’s clothing. Why this ad works: When it comes to bumper ads, you must deliver your message fast.
Since these ads only last a few seconds, you want to get your point across quickly and effectively. Sometimes, like in this case with Romwe, it’s better to use images rather than words. This ad only has the brand’s name and a “Shop Now” call to action (CTA).
The rest of the ad highlights some of their products. By taking this approach, Romwe lets the products speak for themselves to compel people to click on their ad.
4 benefits of advertising on YouTube
Your business will benefit from running YouTube ads. Let’s look at four quick benefits of running YouTube ads for your business:
- Increase your reach: YouTube has over two billion users, which means you have a great opportunity to reach people looking for your products or services. You’ll reach more people who are browsing and watching videos on YouTube.
- Target customers better: YouTube offers advanced targeting, so you can reach the right people. You can target specific topics, keywords, and more. So, if you’re an automotive company, you can target people watching videos like “best trucks to buy” or “most fuel-efficient cars.”
- Make advertising cost-effective: YouTube ads are cost-effective and can work with your budget. If you run a cost per click (CPC) campaign, the average CPC falls around $3.21 per click. For the cost per view scale, the average is around $0.10 to $0.30 per view.
- Track ad performance: When you invest money into a marketing campaign, you want to ensure it’s working. With YouTube ads, you can get insight into how your ads perform. You can see how long someone engages with your video ad or the point where they disengage.
Get started with creating different types of YouTube ads
Now that you’ve seen some YouTube ad examples, you can use them as inspiration for your YouTube ads. If you aren’t sure where to start with your YouTube ads, WebFX can help. With our YouTube advertising services, we’ll help you create compelling YouTube ads that help you obtain more leads and conversions for your business.
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