What Is an SEO Report? Your Introduction to SEO Reporting

Abby is a Marketing Writer at WebFX. She specializes in creating content for various industries including fashion and retail, construction, healthcare, and digital marketing. When Abby isn't writing, she enjoys movie nights with lots of snacks, yoga, and reading a good book.

Is your search engine optimization (SEO) strategy not driving the results you hoped for? Have you recently implemented an SEO strategy and want to track your progress? If you answered yes to either of those questions, an SEO report could be the perfect solution for you!

What is an SEO report? An SEO report provides you with data on your website’s performance in search engines, enabling you to easily see how well you SEO efforts are working and which areas need improvement.

In this post, we’ll explain the ins and outs of SEO reports and go over our favorite reporting tools that will help you get comprehensive and actionable reports for your business. Here’s a quick preview of some of the topics we’ll cover on this page:

  1. What is an SEO report?
  2. What are the different types of SEO reports?
  3. Why get an SEO report?
  4. What should an SEO report include?
  5. SEO reporting tools from WebFX

So, keep reading to learn more!

Do you want even more SEO tips and tricks? Then sign up for our newsletter, Revenue Weekly, to get the latest advice from our SEO experts sent straight to your inbox!

What is an SEO report?

An SEO report provides you with immediate insight into your website’s search engine performance. SEO reports enable you to view and analyze essential data and metrics regarding your SEO performance, so you can see which techniques drive results and which don’t.

If you want to view the success of your SEO strategy, or need to show your manager the results SEO has driven for your business, then an SEO report can help.

What are the different types of SEO reports?

Now that you know the answer to your main question “what is an SEO report,” let’s dive into the different SEO reports you can obtain.

There are two different types of SEO reports:

1. Initial reports

An initial SEO report gives an insight into your SEO performance before any actual SEO work takes place. These reports are helpful to use as benchmarks to compare to your later improvements and optimizations.

An initial report enables you to easily measure your progress (via SEO analytics) and identify small wins for your website once you begin implementing your SEO strategy.

2. Ongoing reports

Ongoing SEO reports show the current results of your SEO campaign. These reports will provide you with important metrics that enable you to assess the performance of your website in search engines.

If you decide to partner with an SEO agency, you can typically expect to receive a detailed ongoing SEO report every month, or you can also opt to get a report quarterly.

Why get an SEO report?

So, why get an SEO report? Here are some reasons why you should get an SEO report for your company:

  • Track and measure your success: With an SEO report, it’s easy to track the success of your search engine performance. As a result, you can optimize and improve your strategy to drive the best results for your business.
  • Earn a higher return on investment (ROI): Because an SEO report enables you to view essential data, you can then create data-driven SEO strategies for your company, earning you a higher ROI in the process.
  • View valuable data and metrics: An SEO report enables you to analyze useful metrics like your web traffic, bounce rate, and audience behavioral data so that you can get a better understanding of your search engine performance.

With a comprehensive report from an experienced SEO agency like WebFX, it’s easy to stay up to date with the success of your SEO strategy and use the data effectively to drive impressive results for your business.

What should an SEO report include?

Are you asking yourself, “what should an SEO report include”? We’ve got you covered.

When you partner with a top SEO agency like WebFX, you can expect to receive a custom report that’s tailored to your company’s needs and goals.

SEO performance data

While the data included in your SEO report varies depending on your business, you can expect your report to include the following metrics and data:

Website and content performance data

You can also expect your SEO report to include detailed information about your website and pages, such as:

Website visitor data

SEO reports will also give you valuable data about your website visitors. For example, you can expect your report to include the following data about your audience:

  • Time spent on your site
  • Pages visited
  • Demographics
  • Devices used to view your website
  • And more!

You can also let your chosen SEO agency know which data you would like to see, so you can track the metrics that matter the most to your business.

SEO reporting tools from WebFX

If you’re ready to get started with easy SEO reporting, WebFX has got you covered. With our SEO reporting tools and technology, it’s simple to analyze the data you need and use it effectively to drive better results for your business.

Check out revenue-driving SEO reporting tools from WebFX below:

SEO Checker

Do you want a free initial SEO report? Then using our free SEO Checker is a must! Before investing in an SEO strategy for your business, it’s essential to analyze your current SEO performance and identify any problem areas you may need to focus on.

With SEO Checker, you can:

  • See where your site has SEO issues
  • Learn how to fix your SEO issues
  • Identify which fixes to prioritize based on their SEO impact
  • Find out how to learn more SEO issues specific to your website

Our SEO Checker will also provide you with valuable insights about your website. Just check out some key insights your SEO report will include:

With the SEO Checker from WebFX, it’s simple to receive a free initial report of your website’s current SEO performance, so you can invest in SEO strategies that will boost your search engine rankings and drive more traffic to your site.

Looking for an all-in-one SEO audit tool? You’ve found it.

SEO Checker provides data on key metrics to give you:

  • Complete SEO score
  • Content Grade
  • Site Speed Analysis
  • and more.


When you partner with WebFX for your SEO reporting needs, you’ll also gain access to our ROI-tracking software, MarketingCloudFX. With MarketingCloudFX, you can view valuable data about your website and audience.

For example, MarketingCloudFX enables you to:

  • View the sources of web traffic, leads, and phone calls
  • Analyze essential audience behavioral data
  • View which web pages are the most popular
  • And so much more!

With MarketingCloudFX, it’s easy to view the data that’s important to your business. As a result, you can create data-driven strategies that will boost your SEO performance, earn more leads, and drive more revenue.

Measuring the metrics that affect your bottom line.

Are you interested in custom reporting that is specific to your unique business needs? Powered by MarketingCloudFX, WebFX creates custom reports based on the metrics that matter most to your company.

  • Leads
  • Transactions
  • Calls
  • Revenue
Learn More

Get comprehensive and actionable SEO reports from WebFX

At WebFX, we specialize in creating revenue-driving SEO strategies for clients. We know what it takes to drive impressive results for businesses just like yours, and we keep you in the loop while we do it.

With our SEO reports, you’ll receive comprehensive and actionable reporting that keeps you up to date with your website’s performance in search engines.

When you partner with WebFX for your SEO reporting needs, we make it easy to help you focus on the metrics that matter.

Are you ready to make the most of your SEO strategy? Speak with one of our strategists by calling 888-601-5359 or contact us online to learn more about how our SEO reporting services can help grow your company.

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