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lemon8 for marketing

Lemon8 for Marketing: 3 Tips to Master TikTok’s Sister App

Looking to add some zest to your social media strategy? With Lemon8 for marketing, you can reach new customers with engaging photo and video content.

Keep reading to learn more about the new app that’s giving TikTok a run for its money and taking Gen Z by storm. We will cover the following:

In the market for a social media marketing agency? Look no further than WebFX, a full-service digital marketing agency that’s home to social media specialists who are always on top of the latest social trends, including Lemon8! Give us a call today at 888-601-5359 to learn more about our social media services.

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What is Lemon8?

Lemon8 is a lifestyle and social media app that’s a cross between Instagram and Pinterest, boasting photo-centric content for users to discover “fresh ideas” and products.


Owned by the China-based ByteDance (who’s also the parent company of TikTok), Lemon8 first launched in Japan in 2020, amassing over 5 million active monthly users before launching quietly in the U.S. in February 2023. 

How does Lemon8 work?

On Lemon8 users browse through curated carousels and slideshows of content related on a variety of topics, including:

  • Fashion
  • Beauty
  • Food
  • Wellness
  • Travel
  • Home
  • Productivity
  • Reading

Because Lemon8 uses the same content algorithm as TikTok, users’ home feeds, or For You feeds, become more personalized and refined the more they use the app and interact with content.

lemon8 home feed

When they’re not scrolling through recommended content, users can switch over to their Following feed, where they can interact with content from their friends and users they follow.

How to post on Lemon8

Creating a post on Lemon8 is easy peasy lemon squeezy (sorry, we had to do it).

To create a post on Lemon8, users upload one or multiple photos or videos to their post and use templates, stickers, fonts, and filters to add a bit more zest and flavor. In addition to visual content, the app allows for longer, blog-style captions so users can lean into the lifestyle blogging aspect of Lemon8.

Here’s how to post on Lemon8:

  1. Create and set up your Lemon8 account
  2. Choose a photo(s) to post
  3. Edit your post and add finishing touches

Take a look at the steps in more detail below:

1. Create and set up your Lemon8 account

To get started, download the Lemon8 app on your mobile device and set up your account.

lemon8 profile setup

When setting up your account you’ll be prompted to identify your pronouns, create a username, add a profile picture, and select a few interests to get your For You page rolling.

2. Choose a photo(s) to post

Now that you’ve set up your profile, tap the (+) icon at the bottom of your screen to begin creating post. Allow the app to access your camera roll, then choose one or more photos or videos to add to your post.

3. Edit your post and add finishing touches

After you’ve selected a photo or video, you’ll have the opportunity to edit them by adding text, stickers, filters, and more.

lemon8 create post

Once you’re happy with your creation, tap Next at the bottom of your screen to move on to your post’s captioning. Here, you’ll add a headline, caption, hashtags, locations, and mentions. After that’s done, you’re free to hit Post and start juicing up your social media strategy.

lemon8 post caption

Lemon8 for marketing: 3 tips to squeeze out great results

Don’t be sour — Lemon8 is still new, which means everyone is still navigating how this new app fits in with their social media strategies. Lucky for you, we’ve got three sweet tips on how to use Lemon8 for marketing like pro.

1. Promote products

Since Lemon8 prioritizes photo and video content, it’s the perfect chance for businesses to visually promote their products and services through content marketing. With Lemon8 for marketing, you can give your audience a closer look at your products, including:

  • How they work
  • Their different use cases
  • How other customers use them
  • Aesthetically pleasing promotional images

lemon8 product tagging touchland

Additionally, Lemon8 allows for product tagging, so you can tag specific products in your posts to give interested users a direct link to product pages. In other words, when done right, Lemon8 for marketing could be a major conversion driver for your brand.

2. Take advantage of longer captions

Lemon8’s longer captions provide marketers the unique opportunity to create more engaging posts that feel like blogs without being blogs. Instead of quick captions that don’t interrupt users’ scrolling like on Instagram, Lemon8 users are encouraged to create longer captions that expand on their content.

Whether you decide to use your captions to tell users a bit about the products or services you offer or give insight into how someone can use your products, Lemon8’s longer captions give you the opportunity to sell your customers in a more casual and friendly environment.

74% of people use social media when making a purchasing decision.

Make their decision easy with a stellar social media presence. See how your brand can level up by requesting a no-obligation proposal today.

One of our experts will be in touch within 24 hours!

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3. Partner with an experienced social media agency

Partnering with an award-winning social media agency like WebFX brings plenty of benefits to the table, like working with experienced social media specialists who are always on top of the freshest trends, apps, and social news.

Not to mention, WebFX has helped launch over 165,000 social media posts, resulting in over 24 million qualified leads for clients. We don’t plan on stopping there, either — we want you to be next!

Give WebFX a call at 888-601-5359 today or contact us online to learn more about our social media services.

And remember, when life gives you lemons, get Lemon8!