What Is Ecommerce Digital Advertising and How Does It Work?
On this page, we’ll dive into the ins and outs of ecommerce digital advertising. Plus, we’ll answer some other common questions, including:
- What is ecommerce digital advertising?
- What are the types of ecommerce digital ads?
- How does ecommerce digital advertising work?
- What is the importance of digital advertising for ecommerce websites?
- How can you create an ecommerce digital advertising strategy that drives revenue for your business?
Bonus: Do you want even more expert ecommerce digital advertising and marketing advice? Then sign up for our newsletter, Revenue Weekly, to get the latest digital advertising tips and tricks sent straight to your inbox!
What is ecommerce digital advertising?
Ecommerce digital advertising refers to the promotion of your ecommerce website and products using paid online channels and digital technology. With ecommerce digital advertising, you can create data-driven campaigns that expand your reach and encourage consumers to convert into paying customers.
What types of ecommerce digital ads are there?
When you invest in digital advertising for ecommerce websites, there are several types of ads you can choose from depending on which online channels and consumers you want to target.
Here are four types of ecommerce digital advertisements:
1. Search
With over 70% of consumers researching companies online before deciding to make a purchase, search engines have significant potential to boost your leads and sales. Fortunately, with search advertising, or pay-per-click (PPC) ads, you can effectively promote your ecommerce website on search engines like Google.
With paid search ads, you’ll bid on specific keywords and phrases that your target audience searches online. With an optimal bidding strategy, plus a high Quality Score and Ad Rank, your ad will display at the top of the search results each time a user searches for those keywords and phrases.
As a result, you’ll earn more web traffic and sales for your ecommerce website.
2. Display
If you want your ads to have more visual elements, then display ads could be an excellent choice for your ecommerce website.
Display ads contain visual elements such as:
- Images
- Videos
- Infographics
- Banners
- Buttons
- And more!
Display ads can appear across websites, apps, and social media. When 90% of users say that videos help them make a purchasing decision, display advertising can really help you drive more sales for your business.
3. Social
Do you want to promote your ecommerce website to more than five billion active users? Then social media advertisements could be just the solution you need.
With social media ads, you can promote your ecommerce website and products on several social media platforms, such as:
Social media ads enable you to create text, image, and video ads to get your brand in front of more consumers. Plus, you can also take advantage of social media ad targeting features.
That means you can create ads that will display on users’ newsfeeds based on their interests, purchasing history, demographics, and more.
4. Influencer
Advertising your ecommerce website with influencers can also be an excellent way to boost your brand awareness and expand your reach. That’s because 92% of consumers trust recommendations from influencers over promotions from a brand.
Influencers are social media users who have a large following. When you use influencers for advertising your ecommerce website, you can get your brand in front of more consumers by promoting it to the influencer’s audience.
When you choose an influencer within your niche, you can reach more members of your target audience and increase conversions and sales for your business.
For example, if your ecommerce website sells beauty products, you might want to consider partnering with an influencer who does make-up tutorials and can show off your products.
How does ecommerce digital advertising work?
When you use traditional advertising methods, you promote your ecommerce website to a large audience of consumers who may or may not be interested in the products and services you offer. Traditional advertising also lacks data and insights into the performance of your campaigns.
On the other hand, ecommerce digital advertising works differently. With digital advertisements, you can target the consumers who are most likely to purchase your products, increasing your sales and revenue in the process.
For example, you can create ads that target consumers based on their:
- Interests
- Demographics
- Hobbies
- Purchasing history
- And more!
Digital advertising for ecommerce websites also comes with lots of data. That means you can easily measure the success of your campaigns and use data to improve and inform new strategies. And as a result, you’ll earn an impressive return on investment (ROI) for your business.
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What is the importance of digital advertising for ecommerce websites?
Now that you know the answer to “what is ecommerce digital advertising,” we’ll dive into how it can drive results for your business.
Here are three significant benefits that show the importance of digital advertising for ecommerce websites:
1. Increased brand awareness
If you want to boost brand awareness for your ecommerce website, investing in digital ads is a must.
Digital advertising enables you to reach more consumers through online channels, getting your brand in front of thousands of active users on search engines, social media, and beyond.
With the right digital advertising strategy for your ecommerce website, you can help more consumers find your business online by creating ads that appear at the top of search results and on users’ social media newsfeeds.
2. Earn a higher ROI
Perhaps one of the benefits of ecommerce digital advertising is that you can earn an impressive ROI for your marketing efforts. Unlike traditional advertising, you can easily view which digital ad campaigns drive the best results for your business.
Plus, you can view essential data about your audience, conversion rate, and more. As a result, you can create data-driven strategies that will drive serious sales and revenue for your ecommerce website.
3. Attract more high-quality leads
Attracting the consumers who are most likely to purchase your products and services is the key to unlocking more conversions and sales for your business. Fortunately, ecommerce digital advertising can help you attract high-quality leads.
As we discussed above, digital ads enable you to target specific consumers based on their interests, demographics, and more.
That means you create personalized marketing messages that will resonate with your target audience, attracting more leads and sales for your ecommerce website.
How to create an ecommerce digital advertising strategy that drives revenue for your business
Are you wondering how to create a revenue-driving digital advertising strategy for your ecommerce website? We’ve got you covered.
Here are three easy steps you can follow to create an ecommerce digital advertising strategy that will drive sales and revenue for your business:
1. Show off the benefits of your brand and products
If you want to encourage more consumers to click on your ads and make purchases, then you’ll need to show off the benefits of choosing your brand and products over your competitors.
Consider your target audience’s pain points, and then use your ads to show how your products can help solve their problems and provide them with solutions.
By including the benefits of choosing your brand and products, you can make your ad more compelling and help you earn more sales as a result.
2. Write stellar ad copy
Your ad copy is one of the most crucial elements of your digital advertisement. It helps you effectively communicate with your target audience and provide them with more information about your business and products.
Here are a few tips to help you write stellar ad copy:
- Write informative and attention-grabbing titles
- Use headings and subheadings to guide readers throughout the copy
- Use visual elements, like images and videos, to break up large sections of text
- Use the word “you” to address your audience directly
- Appeal to your audience’s interests and needs
By writing stellar ad copy, you can grab users’ attention, create an ad that resonates with them, and keep them on your website longer.
3. Use calls to action (CTAs)
If you want consumers to perform an action on your digital ads, then including CTAs is a must. CTAs help guide users to take the next step after viewing your ad, whether that’s browsing your products, signing up for your emails, or making a purchase.
Your CTA must catch your audience’s eye, so viewers notice and click on it. For example, you can use bright colors that stand out but still match the color scheme on your website.
You’ll also want to include phrases that communicate exactly what you would like users to do. Here are a few examples of phrases you can use for your CTA:
- “Browse our products”
- “Download our free guide”
- “Sign up for our emails”
- “Buy now”
By including CTAs in your ecommerce digital advertising campaign, you can encourage consumers to take the next step, increasing your leads and conversions in the process.
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Take your business to new heights with ecommerce digital advertising services from WebFX
Are you ready to start driving more sales and revenue for your ecommerce website with digital advertising? That’s where WebFX can help!
When you partner with WebFX, you’ll have access to an award-winning team of over 500 digital advertising and marketing experts. Our custom digital advertising strategies have driven more than $6 billion in revenue for our clients — and our ecommerce digital advertising agency can do the same for your business.
Speak with one of our strategists today by calling 888-601-5359 or contact us online to learn more about how our industry-leading digital advertising services can boost sales and revenue for your business.