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Marketing your herbal products is essential for reaching the right audiences and creating trust. Whether you sell chamomile tea, aloe vera ointment, peppermint oil, or flaxseed granola, we have tips to help you reach a wider audience and build relationships with potential customers.

Benefits of social media marketing for herbal products

Social media provides an excellent opportunity for you to grow your business. Consider the following benefits of social media marketing:

  • Make a direct line of communication: It’s easy to communicate with potential customers on social media, whether through comments or direct messages. This feature helps you get to know your customers and provide better customer service.
  • Create trust and loyalty: When you take the time to get to know your customers, you can build brand loyalty in your company. Plus, high-quality content and posts will make your brand seem more trustworthy in the eyes of consumers.
  • Enjoy cost-effectiveness: Social media accounts are free to create, making social media marketing a cost-effective alternative to traditional marketing methods like billboards or newspaper ads. There are paid advertising services available on the biggest platforms, too.
  • Reach a wider audience: As a business owner, you want to reach as many people as possible. With social media, those who may be interested in using herbal products to better their health are right on the other side of the screen.
  • Create viral content: With social media, you can hop onto trends or create content that goes viral to reach even more people. This strategy is especially effective on trend-driven platforms like TikTok and YouTube.

Which platforms should you be on?

You have many options for choosing which social media platforms you want to be on. Research which platforms your audience prefers before creating accounts, and consider the benefits of the following popular social media websites:


Pinterest can be a hidden gem for businesses. Many users on Pinterest are interested in improving their health and fitness, so there’s already a sizable built-in audience who will likely be interested in your herbal products. Additionally, if your products focus on women, Pinterest might be the place to be — 60% of Pinterest users are women.


Twitter is great for interacting with users and sharing real-time news. You can instantly respond to Tweets about your company or industry and cultivate a unique brand voice. You can also take advantage of hashtags on Twitter to help your posts gain traction.


With around 2.93 billion active monthly users, Facebook is ideal when you want to reach a broad audience. Another advantage of Facebook is that it offers an excellent opportunity to share links, long captions, images, and videos. Facebook is a very versatile platform, and they also have a robust ad program to help you advertise your products.


Instagram is heavily grounded in sharing images, making it a viable choice if your brand takes pride in aesthetically pleasing packaging or products. Graphics thrive on Instagram, so making graphics could encourage people to share your posts. Instagram has its limitations, however. For example, captions have a character limit, and you have fewer options for sharing links than on Facebook and Twitter.


TikTok is one of the most notable social media apps to emerge in recent memory, with over one billion active monthly users in 2021. TikTok is also very popular among young people, making it worthwhile to try if you’re looking to target Gen-Z and millennial audiences who might be interested in herbal products.


Unlike TikTok, which became popular for its short-form content, YouTube is a great choice if you want to publish more long-form content about your business. Examples might include Q&A videos, product deep dives, or large unboxings. Like Facebook, people of all ages use YouTube, making it a possible great choice for your herbal products business social media strategy.

Tips for marketing herbal products on social media

When you’re marketing your oils, ointments, extracts, or other herbal products on social media, keep these tips in mind:

1. Take it slow, keep it consistent

Consistency is key on social media — posting regularly shows the platforms you’re active. You might feel compelled to hop on every social media site out there when marketing inspiration strikes, but taking it slow by opening one or two accounts could help you stay consistent with your posting schedule.

Consider creating a content calendar showing how often you’ll post, what you’ll post, and on what site. For example, you may commit to posting Mondays, Wednesdays, and Fridays on Instagram. One week, you might post a graphic with skin care tips on Monday, an unboxing haul via Instagram Reels on Wednesday, and customer reviews on Friday.

2. Schedule your posts

Some apps, like Facebook, Instagram, and Pinterest, allow you to schedule posts for a later date and time. With this feature, you could spend a couple of hours every week creating your content, so you don’t have to worry about falling behind. At the time of posting, you can interact with users and respond to any comments.

3. Make it shareable

Shareability is at the forefront of social media marketing. You can make your content sharable by creating helpful graphics people will want to share on their Instagram Stories, making Pins users will pin to their boards, filming TikToks users will send to their friends or repost to their profile, and writing Facebook posts people will want to share.

Making your content shareable is especially helpful on Instagram, where sharing graphics to Stories has become a way to make news more digestible and important content more accessible. You might take advantage of how people use Stories in your social media posts. For example, you can create a graphic showing facts about herbal products, including factors like safety, risk, directions for use, price, and expected results. Users can reshare this graphic on their Stories, leading more people to your page.

4. Be where your audience is

There’s a lot of research showing who uses which social media sites. Dig into this research to help ensure your posts are on the same sites as your target audience. For example, according to the Pew Research Center, most Americans use YouTube and Facebook, and TikTok and Instagram are most common among young adults.

Growing your social presence with WebFX is a walk in the park.

“WebFX allows growing your social media platforms to be stress-free! They are knowledgeable and adapt to your company needs!”

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WebFX can help you craft a social media strategy

The market for herbal products is growing, and creating an effective social media strategy can help your brand stand out among the rest. At WebFX, we have the team and the tools to help your company drive a return on investment from platforms like Facebook, Instagram, and more.

For more information on our social media marketing tools, contact us online or call 888-601-5359 today!

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  • Dedicated account manager backed by 500+ digital experts

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