With the average user spending 28% of Internet time on social media, you can’t pass up on a prime opportunity to reach people where they’re spending their time.
So, if you don’t have an occupational therapy social media plan in place, it’s time to create one. But where do you start?
On this page, we’ll provide you with five quick tips for getting started with social media for occupational therapists, including:
- Choose the right platforms
- Post content often
- Use a social media scheduling tool
- Engage with your audience
- Showcase your brand through your profile
Keep reading to learn more about these tips! And if you need help getting started with social media for occupational therapists, contact us online or call us today at 888-601-5359 to speak with a strategist about our social media services!
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Occupational therapy social media tip #1: Choose the right platforms
First on our list of tips for doing social media for occupational therapists is choosing the right platform. Not every platform is suitable for your practice, so you need to figure out which platforms will help you reach people interested in your practice.
You can choose from numerous platforms, including:
So, how do you determine which platforms are best for your practice?
The best way to determine the right platform for your practice is to look at your target audience. You want to determine important information about your target audience, like:
When you know who you’re targeting, you can figure out which platforms they use.
Keep in mind, you don’t have to be on every single platform. You may find that only one platform is suitable, or you may find you can reach your audience on three of them.
Once you identify the right platforms for reaching your target audience, you can start building your occupational therapy practice’s presence on those platforms.
Occupational therapy social media tip #2: Post content often
Another tip for social media for occupational therapy is to post content frequently. Your audience follows dozens of friends, family, and businesses, so it’s easy for your content to get lost in their newsfeed. To ensure that your audience sees your content, you must post content often.
When you post content frequently, you help your occupational therapy practice appear in more followers’ newsfeeds.
You can post multiple types of content on your page, which will vary depending upon which platforms you use. Some content options you can post include:
You’ll want to post a diverse array of content, if your platform allows, to keep your strategy fresh.
Occupational therapy social media tip #3: Use a social media scheduling tool
Another tip for doing social media for OTs is to use a social media scheduling tool. When you’re posting content frequently, it can quickly become overwhelming with how much and how often you must post. When you’re busy treating clients, you may not have the time to stop and post online.
To help you save time, use a social media scheduling tool. For example, you can use a tool like Buffer to help you manage posting your social media content.
With Buffer, you can schedule your social media posts in advance. Instead of spending time each day posting on every social media platform you use, you can use Buffer to schedule weeks’ worth of content at one time.
When you schedule your content, only plan out a month’s worth of content in advance. If you plan too far in advance, your content may not be as effective, or things may change with your practice.
Once you launch your posts, you can use your social media scheduling tool to track your post performance and see what content is most effective for your occupational therapy practice.
Occupational therapy social media tip #4: Engage with your audience
When you do social media for occupational therapists, you want to ensure that you engage with your audience. One of the most significant benefits of social media is that you can connect directly with prospects that want to hear from you. When they reach out to you, you must make an effort to reach out back to them.
When you post content, and people take time to comment on it, make sure you comment back. Even if it’s something as simple as “This is awesome!” you can reply, “We think so, too!”
By engaging with prospects, you show them that you’re listening and paying attention to what they say. Not to mention, it helps you build a relationship with these prospects by interacting with them in the comments. Building these relationships can help your practice earn more clients down the line.
You can also interact with prospects in your direct messages too. If someone sends you a question about your practice or what therapy services you offer, you can interact with them and answer their questions. It’s an excellent way for people to get a direct response, and an even better way for you to build a relationship with prospects.
Occupational therapy social media tip #5: Build your brand through your platform
If you want to do social media for occupational therapy right, you need to integrate your brand’s style throughout your profile. Whether people visit your social media profile or see your posts in their feed, you want them to recognize your practice.
First, start by putting your brand’s logo as your profile photo. You’ll want to use your logo across all profiles to help build continuity and brand recognition for your audience.
If your social profile has a cover photo, you’ll want to make it related to your brand, too. For example, your feature photo could be a design graphic related to OT or a photo of your practice’s building.
Additionally, you want to ensure that your graphics emulate your brand’s style when you post content. When you post photos and videos, for example, you want to ensure that they have a similar color tone and style, so all your posts match your brand.
For example, if your brand has more of an earthy-colored tone, you may post photos and videos that emulate the earth-tone style of your brand.
By building your brand through your social profiles, you create consistency that helps your audience recognize and remember your occupational therapy practice better.
Get started with social media for occupational therapists
With social media for occupational therapy, you can connect with more clients interested in your services. But if you’re too busy running your practice to build a social media presence, WebFX can help manage your social media for you.
We have a team of over 500 marketing experts that will help you craft a social media strategy that works. In the past five years, we’ve driven over 7.8 million leads and over 5.2 million phone calls for our clients. You can feel confident that our client-first approach to social media will help you thrive online.
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