Did you know that 94% of first impressions are based on web design?
If your occupational therapy office doesn’t have a beautifully designed site, you risk prospects leaving your site before even getting to know your practice and the services you offer.
But with a clean and modern design, you’ll set a positive first impression with visitors and keep them engaged on your practice’s site.
So, how do you get started with web design for occupational therapists?
Here are five quick tips we’ll cover on OT web design, including:
- Create a brand style guide
- Create an easy-to-use navigation
- Ensure your design is responsive
- Use visuals throughout your design
- Include call to action (CTA) buttons that stand out
Keep reading to learn more about these tips! And if you need help optimizing your occupational therapy web design, our award-winning team of designers can help you build the website of your dreams. Contact us online or call us today at 888-601-5359 to speak with a strategist about our web design services!
1. Create a brand style guide
When you do occupational therapy web design, you want to create a consistent look and feel for your website. To make sure your design is consistent, you must establish a brand style guide. Your brand style guide enables you to establish how you want every element on your site to look.
When you create your brand style guide, you want to establish elements like your:
- Color palette (3 to 4 colors)
- Font style and size
- Heading style
- Image style
- Graphic style
Having a brand style guide ensures you have a clean and consistent design for your practice.
2. Create an easy-to-use navigation
When you do web design for occupational therapists, you want to ensure you create easy-to-use navigation. Once people visit your occupational therapy site, they want to find information. They use your navigation bar to help them move about your site and find helpful information.
You must design a navigation that’s simple and easy to use. In addition, you want to keep it organized, so your audience can find information fast.
You’ll want to use broad headings, like “Services” and “About Us,” and organize your pages beneath those headings.
By creating an organized navigation, you’ll make it easy for future patients to find the critical information they need.
3. Ensure your design is responsive
Another critical component of web design for occupational therapy is having a responsive design. When people look for an occupational therapist, they’re not just using desktop computers or laptops to do it — they’re using mobile devices, too.
If you want to ensure your mobile visitors have a positive experience on your site, you must integrate responsive design. Responsive design ensures your website adapts to the screen of whatever mobile device your audience uses, whether it’s a tablet or smartphone.
When visitors see your site on mobile, they can easily swipe and scroll through your website without missing a beat.
Additionally, your website design should include mobile-friendly elements like hamburger navigation and thumb-friendly buttons. These elements help ensure that your mobile users can browse your occupational therapy site with ease.
4. Use visuals throughout your design
Another critical element of web design for occupational therapists is using visuals throughout your website. When people visit your site, they don’t want to see walls of text. You need to visually engage them and get them to stay on your site.
You can add multiple types of visuals to your site, including:
When you add visuals to your site, you want to ensure that the style of visuals is consistent throughout. For example, if your practice’s style is bright and cheery, you want to use visuals that emulate your bright and cheery style.
When you add images and graphics to your site, you want to ensure that you compress them first. Large image file sizes can slow down your site, which negatively impacts your site’s performance and can deter people.
If you add videos to your site, you want to host them on an external platform like YouTube or Wistia. Large video file sizes can slow your site down, so hosting on an external platform is best to keep your site loading quickly.
Regardless of what visuals you add to your site, don’t overload your site with too many. If you add too many visuals to your site, you’ll overwhelm your visitors, and they won’t know where to look.
By adding visuals to your site, you’ll help enhance the user experience and keep new visitors engaged on your site.
5. Include call to action (CTA) buttons that stand out
Another critical component of web design for occupational therapists is your call to action (CTA) buttons. When you get prospects to your site, you want them to act. But without CTA buttons, your visitors may not know how to proceed.
When you design your site, you want to make sure your CTA buttons pop off the page. They should stand out, so your visitors can easily find them.
You also want to ensure that your CTA buttons are descriptive and tell your audience what happens when they click them. For example, if you want visitors to subscribe to your email list, your button may say something like “Subscribe” or “Subscribe to our email list.”
By having descriptive CTAs, you’ll entice more people to click through your site and get closer to converting.
Get started with web design for occupational therapists today
With a modern and clean OT web design, you’ll keep prospects on your site longer and provide them with a positive user experience. But if you aren’t sure where to start with your website’s design, WebFX can help.
With over 25 years of experience, we know how to craft websites that help you drive results for your practice. In the past five years, we’ve driven over 7.8 million in leads and over 5.2 million phone calls for our clients. Our team of experts knows how to craft websites that drive results.
We have experience crafting over 1,128 websites, so you can feel confident we’ll build a site you love.
Ready to invest in your occupational therapy web design? Contact us online or call us today at 888-601-5359 to speak with a strategist about our web design services!
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