Are you looking for new ways to attract valuable clients for your personal training business? If so, a pay-per-click (PPC) advertising campaign can help. PPC ads are paid ads that appear at the top of the search results and help your business reach valuable leads.
There are numerous benefits you will experience by investing in a PPC campaign, including business growth.
On this page, we’ll provide you with five benefits you’ll reap from investing in PPC (and a video, too). If you need help creating a PPC campaign that works for your personal training business, call us today at 888-601-5359 to speak with a strategist.
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1. You attract valuable leads
One of the biggest benefits of PPC is that your business will attract valuable leads that are more likely to convert. In fact, 65 percent of all high-intent searches result in someone clicking on a PPC ad.
For example, you can set your PPC ads to appear when people search “personal trainers in [your area].” If people search this phrase, they likely want to work with a personal trainer and want to find the best one. With PPC, you can ensure that your business appears at the top of search results so more people can find and contact you.
When leads are looking for the right business, they tend to click on PPC ads because they appear at the top of the search results. People assume these businesses are relevant to their search, so they check out their ad and the business.
If your audience likes what they see in your ad, they are more likely to contact your business, learn more about your business, or convert. It’s a great method to help your personal training business obtain new leads and grow.
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2. You control your budget
When you invest money in a digital marketing method, you don’t always have control over how much you can spend on that method. Many methods have a set amount that you must invest to see results.
With PPC, you control your budget. You choose how much you want to spend on a campaign. Whether it’s $200 or $2000, you choose the amount that best fits your budget.
The amount you choose will affect your campaign’s performance. You’ll see more successful results when you invest $2000 than when you invest $200. It requires finding a balance between how much you want to spend and how much you must spend to drive valuable results.
Your cost-per-click (CPC) also influences the cost. With PPC, you only pay when people click on your ads. You don’t pay for impressions.
This means that the money you invest in your campaign goes towards people who are clicking on your ad and taking interest in your personal training business. It’s important that you factor in the CPC when you’re setting your budget.
Let’s say your CPC is $1. If you only spend $200 on your campaign, that means you can only allow 200 people to click on your ad.
On the other hand, spending $2000 means that 2000 people can click on your ad. It makes a big difference with your campaign’s success.
This method is a great option for your personal training business if you’re looking for a budget-friendly option.
3. You can customize your campaign
When you run a PPC campaign, you can customize it to your personal training business’s needs. Google Ads, the program that runs PPC ads, makes it easy for you to customize your campaign to drive the best results.
Google gives you control to input the information you want. You choose how your title looks and the information in your description.
In addition, you are also allowed to add ad extensions to further customize your ad. These are additional pieces of information that can aid your business in earning conversions.
Some ad extensions include call extensions, sitelink extensions, and location extensions. You will provide additional information to your audience, such as a phone number to call, additional informational pages, or your business’ location, which entices them to click on your ad.
In addition to customizing your ad, you also have control over when it runs. You choose the time of day that’s best to run your ad. This means that you can run your ad when your audience is most likely to be online and see it.
You also choose the duration for your ad. If you only want it to run for a week, you can set that limit. Google makes it easy for you to run ads for the amount of time that works best, whether it’s days, weeks, or months.
4. You monitor your campaign’s performance
When you invest money into a campaign, you want to know it’s working. With some methods, it takes time to see results that you can evaluate. With PPC, you see results the minute you launch your campaign.
This is extremely beneficial because you’ll know how your campaign is performing. You can see if it is successful, or it needs improvement in certain areas. This helps you create a better campaign for your personal training business.
You can monitor metrics like impressions, clickthrough rate (CTR), and conversions. This helps you get a better overall understanding of your campaign.
When you can pinpoint issues in your campaign, you create a better PPC campaign for your personal training business. This helps you get more out of your budget.
5. You gain insights you can apply to other campaigns
Since PPC shows immediate results, it’s a great method to help you with other campaigns. You can take information from your PPC ad’s performance and apply it to other digital marketing methods.
For example, PPC can help you figure out keywords for your search engine optimization (SEO) campaign. SEO is the process of boosting your website’s ranking in the search results. This method takes weeks to show results because the optimizations take time.
When you run your PPC campaign, you can see if your keywords are working for your ad. If your ad is performing well and driving the right traffic, you know your keywords are relevant to the type of leads you want to attract.
With this information, you can integrate those keywords into your site to help your site rank for them. Rather than waiting to see if your keywords are successful with your SEO campaign, you can test them with PPC and see if they drive results.
This is just one of the many ways that PPC can help you with other digital marketing campaigns. It’s a great method that offers numerous benefits for your personal training business.
Get more personal training clients with a PPC campaign from WebFX
When you want to help your personal training business grow, you’re always looking for new ways to help it. With a PPC plan, you’ll help your business reach more valuable leads and earn conversions. At WebFX, we have over 25 years of experience creating PPC campaigns that drive results.
We’re a full-service digital marketing company that specializes in PPC campaigns. With a team of 500+ experts, you can count on us to deliver a campaign that works for your personal training business. We’ll bring our knowledge and expertise to help you create a customized campaign that is unique to your business.
If you’re looking for a PPC company that knows how to drive results, look no further than WebFX. To date, we’ve driven over $6 billion in client revenue and over 7.8 million leads for our clients. We focus on creating campaigns that help our clients’ businesses grow.
Don’t believe us? Just ask our clients! Check out our 1090+ client testimonials that attest to the great work we do for them!
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