3 Tips for Doing PPC for Childcare Providers

Childcare providers offer an essential service — one that parents with young children are always searching for. When parents try to find childcare services, they’re often turning to search engines like Google to help them find the right ones. 

If you want more parents to find your childcare services, whether babysitting, nannying, daycare, or preschool, a PPC for childcare providers is the way to go to help parents find your childcare center.

Keep reading to learn how to create effective childcare PPC ads and learn the benefits of investing in this strategy!

And don’t forget, if you’re finding that taking on a PPC campaign is too much, let the experts at WebFX help. With over 28 years of experience marketing on search engines, we can take care of your PPC, so you can focus on taking care of the children at your center. Contact us online to learn more!

See Related: 3 Best Childcare Marketing Ideas

What is PPC for childcare providers?

PPC is a digital advertising model that you can use to drive traffic interested in PPC services. These advertisements appear at the top of search results when people search terms related to childcare providers.

3 tips for doing PPC for childcare providers effectively

PPC makes up an integral part of any brand’s marketing efforts. With a good PPC campaign in place, you can help more parents discover your childcare center and ultimately choose to take their child there.

But a quality PPC campaign is more than just a cleverly-placed advertisement. Here are three tips to help you do childcare PPC effectively:

1. Find keywords relevant to your childcare facility

As with most online marketing strategies, choosing the right keywords to promote your childcare services is vital to a solid PPC campaign. To do childcare PPC effectively, you need to conduct keyword research for relevant terms.

Start with a term you think your audience is likely to search to find your childcare facility. For example, you may start with the keyword “infant childcare facility” and look for keywords related to that term.

Stick to long-tail keywords for your childcare PPC ads, as they drive more qualified traffic and keep your cost-per-click (CPC) lower since they have less competition.

2. Create a captivating ad

If you want to drive parents to pick your childcare services, you need to create a captivating ad that grabs their attention. Show them why you’re a better choice than your competition.

Here’s how you can create a more captivating ad:

• Craft headlines that demand attention: Your headline can convince people to check out your ad and click on it. Use a headline that draws people to your ad and makes them want to learn about your childcare services.
• Create ad copy that speaks to busy parents: Knowing your audience is the key to success with your PPC campaigns. Think about busy parents and what matters to them — show them why you’re the perfect solution!
• Focus on the benefits: Focus on how your childcare facility helps families. What do you offer that families find desirable? Think about the features families want most from a daycare.

3. Optimize your landing pages 

Once parents click on your ads, the job isn’t done. You need to provide a tailored landing page that shares all the information people need to know about your childcare facility.

For example, if you create a PPC ad for infant childcare services, your landing page should focus solely on infants and not toddlers or older children. A tailored landing page keeps your audience focused and makes them more likely to convert if they get all the information they need.

For an optimized landing page, ensure you have: 

• A user-friendly layout
• A mobile-friendly design
• Compelling content and images
• A quick loading time
• Easy-to-find forms, contact information, and CTAs

The benefits of PPC for childcare providers 

A PPC marketing strategy sounds spectacular, but is it worth it for your childcare facility, and can it get the word out? The answer is yes!

And there are many other benefits to implementing a PPC marketing strategy:  

• Cost-effective: PPC only requires you pay for the ad when someone clicks on it. As a result, you’re paying for leads that have a direct interest in your daycare services and are likely to convert.
• Increased visibility: PPC is an excellent way to make your brand more visible. Since these ads appear at the top of search results, you can help expose people to your brand when they search relevant childcare provider terms.
• Easy tracking: Keeping tabs on your performance is easy with PPC. You can easily track your campaign and adjust as needed to reach your target audience. 
• Competitive: PPC ads can help you appear at the top of search results for coveted keywords related to your childcare facility. It’s a great way for you to appear before competitor facilities ranking organically for the same queries.

Childcare PPC is easy as 1, 2, 3, with WebFX

Are you ready to launch your childcare service to new heights and enjoy increased traffic and revenue? WebFX can help! 

At WebFX, we have over client testimonials that reflect our quality marketing services. You can rely on us to understand precisely what your childcare facility needs and to create an excellent PPC campaign that drives more parents to your center.

If you’re ready to grow your childcare center like you help grow young minds, we’re here to help you do it. Call us at 888-601-5359 or contact us online to learn about our PPC services!

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