Web Design for Waste Management: 5 Tips to Start
In the United States, people generate almost 300 million tons of waste annually with their trash and recycled items. When someone needs to clean out a space such as their home, business, or storage unit, having an optimized web design can help your waste management company stand out amongst others and earn their business.
With web design for waste management, you’ll create a website that provides your audience with a positive experience and keeps them engaged.
Keep reading to learn why you should invest in web design for waste management and five tips for doing waste management web design right.
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Why should I invest in web design for waste management?
Building a digital presence is crucial for helping you earn new customers. At the heart of your digital marketing efforts is your website. If you don’t have a functional and aesthetically pleasing website, you’ll risk driving prospects away.
Here are three reasons to invest in waste management web design:
1. You keep more prospects engaged
A big benefit of investing in web design for waste management is that it helps you keep more prospects engaged. To earn new leads and customers, you need to keep them interested in what you offer. The best way to do that is through your website.
If your website isn’t visually appealing or difficult to use, you won’t keep prospects engaged. They’ll opt to leave your site and check out a competitor’s instead.
By investing in waste management website design, you can create a top-quality website that keeps people engaged and learning more about what you offer.
2. You build your company’s brand recognition
An important component of your waste management company is brand recognition. Brand recognition involves creating a distinctive identity for your company so that when people see something from you, they recognize your business.
Waste Management, for example, has their recognizable green and yellow color scheme.
By investing in waste management web design, you help build your company’s brand through your website. As a result, anyone who visits your website will build brand familiarity and remember you when it comes time for them to decide.
3. You earn more customers for your business
Like any waste management company, you want to earn more customers. So, how does investing in waste management web design help?
Your website is at the heart of your digital presence. It’s where people will go to find information about your services, costs, and how to contact your company. You must ensure that your website provides a positive experience for your audience to ensure those customers stay engaged.
By investing in your website’s design, you create a better online experience for your audience. As a result, more people will choose your waste management company when they’re ready to hire someone.
5 tips for doing waste management web design
Ready to dive into waste management web design? Here are five tips to help you create an effective design:
1. Create your brand style guide
To start with web design for waste management, you need a brand style guide. Creating a style guide enables you to establish the look and feel of your brand.
Additionally, a style guide helps ensure consistency across your website. People don’t want to feel like they’re on a different website when they visit pages on your site. You want your pages to be consistent across the board –– establishing a style guide will help ensure that consistency.
When you create your brand style guide, consider aspects like your:
- Color scheme
- Page layouts
- Image style
- Font style
Having all these elements pre-established will ensure that your website looks consistent, no matter who works on it.
2. Ensure your website loads quickly
Another critical component of waste management web design is having a fast-loading website. When people want information about the services you offer, they don’t want to wait to get it. In fact, users expect your website pages to load in two seconds or less.
Some common solutions include:
- Reducing image file sizes
- Enabling browser caching
- Minifying coding
Speeding up your website will ensure that visitors find information quickly, which will translate to more leads and clients for your waste management company.
3. Test your elements
When doing web design for waste management, keep in mind that you’ll want to test the elements you put in your design. Not every element you design will positively impact your website –– sometimes you need to adjust your design to improve results.
By conducting A/B testing on your website, you’ll figure out what works best for your audience. You can test elements like:
- The images you use on a page
- A design element your integrated, like a graphic or moving text
- The color or style of your call to action (CTA) button
- Wording on your website for headings, buttons, etc.
Testing these elements will help you identify the best design attributes for your website, so you can see better results.
4. Create a functional navigation
A critical component of your website is the navigation. When people want to find specific information about your company, they use the navigation bar to locate the page with the information they need. That’s why navigation design is a critical component of waste management web design.
Your navigation needs to be simple. If you try to cram too many headings on your navigation bar, you’ll make it difficult for people to use it.
You’ll also want to create a navigation bar that is organized. How you organize it will depend upon your audience and their interactions with your website. You can create headings and subheadings to help you organize your links and make it easy for people to find what they need.
By creating a functional and organized navigation, you’ll keep people engaged on your website longer.
5. Create click-worthy CTAs
The last part of web design for waste management that we’ll cover is creating click-worthy calls to action. Your CTA is an important part of your website because it guides your audience to act and complete the next step. Without a clear CTA, your audience won’t know how to proceed.
When you craft your CTA buttons, you want to ensure you choose the right colors. Your CTA buttons should pop off the page and catch your audience’s attention. You’ll want to try different colors, that fit within your style guide, to figure out what works.
In addition to color choices, you’ll also want to think about the text for your CTA button. It’s important that you have a CTA that tells your audience what will happen when they click the button.
You may need to test your color choices and your text to see which produces the best results for your company.
Need help with waste management web design?
Taking on the task of web design for waste management is no small feat. If you’re feeling overwhelmed with everything you need to do for your waste management web design, WebFX can help. We have a team of over 500 web design experts that know how to craft functional and beautiful websites.
Our team of experts have launched 1600+ websites and knows how to design sites that fit your needs. Don’t believe us? Check out our extensive portfolio to see the website’s we’ve created for our clients!