PPC advertisements are paid ads that appear at the top of the search results, above organic listings.
When you use PPC, you need to select keywords. These keywords trigger your advertisement to appear in the search results. When a user searches the keywords you select, your ad will appear if your bid is among the highest.
Your keywords are important because they determine who sees your advertisement. You want to choose keywords that your target audience will use to find your business.
PPC operates on a bidding system. Once you have your keywords selected, you will need to set your maximum bid. This is the amount you are willing to pay each time someone clicks on your advertisement.
One of the best things about PPC is that you only pay when someone clicks on your advertisement. This means you won’t waste money trying to advertise to people who aren’t interested in your offerings.
Your quality score and maximum bid will determine the placement of your ad.
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WebFX has partnered with numerous local businesses in Philadelphia to help them grow with digital marketing. We've helped to implement campaigns including SEO, PPC, email marketing, and beyond.
Let’s take a look at four benefits of PPC for Philly businesses.
PPC attracts leads that are more likely to convert. The goal with any digital marketing method is to obtain leads that are most likely to buy your products or services. PPC is a great method for driving in leads that want to buy your products or services.
When people are searching for a certain product or service, they use keywords to find the right business. If people search with the keywords that are attached to your advertisement, they are interested in your business. Your advertisement only appears when people search using your keywords.
This means that you are attracting leads that are looking for a business just like yours.
With PPC, you will drive in leads that are interested in your business. They are in the process of finding the right business and your PPC advertisement helps direct them to the right place.
When you utilize PPC, you will obtain more qualified leads for your Philadelphia business. This will lead to more conversions for your business.
PPC is a method that enables you to have complete control over your campaign.
This method enables you to control when your advertisement appears. You can set the time of day so that you can reach your target audience when they are most likely to conduct searches.
You also have control over the information that is posted in your ad. This enables you to include important information in your ad, such as a phone number. You control how your advertisement appears.
The best feature of PPC is that you have control over your budget. Your budget is important part of your business. You want to set a budget and stick to it.
PPC enables you to stick to your budget. If you only want to spend a certain amount on a PPC campaign, you can stick to that amount. Regardless of the size of your budget, you will never exceed that amount or incur unforeseen costs.
When you set your budget, you are paying for people who click on your advertisement. You don’t need to pay to set up your ad or run it. You only pay when people click on your advertisement.
This ensures that you make the most of your budget. You are putting money towards leads that are most likely to convert. PPC is a great way to maximize your budget and earn conversions for your Philadelphia business.
That amount you set is a budget for people who click on your advertisement. There is no cost to set up and run a PPC campaign. You only pay when people click on your ads. Your Philadelphia business is paying to reach people who are interested in your products.
With PPC, you can make the most of your budget. You will put money towards leads that are most likely to convert into customers. By utilizing PPC, you will maximize your budget to get the best return on investment (ROI) possible.
When you invest money into digital marketing methods, you want to see results. You want to know if your campaign is working because if it isn’t, you can make changes.
Methods like search engine optimization (SEO) take time to produce results, but PPC doesn’t. As soon as you start your campaign, you will see the results immediately.
You can track your campaign and see how it is performing. PPC enables you to monitor who is clicking on your advertisements and if those clicks lead to conversions. This gives you insight into the success of your campaign.
If your campaign isn’t successful, you can make changes to improve it. You can see where your campaign succeeds and where it falls short. This enables you to pinpoint issues and fix them to make your campaign successful.
PPC is a method that enables you to see immediate results, so you can make the proper changes to improve the performance of your campaign.
When you market your business, you want people to recognize your brand. You want them to become familiar with your brand, so that they remember it later.
PPC is a great way to build your brand recognition. People will see your advertisement or check out your site, but they may not convert right away. Some people need more time to think before making a decision.
This doesn’t mean that you’ve missed out on these leads. You’ve made an impression on these leads and exposed them to your business. They became familiar with your business and your products or services.
You can reel this leads in by using remarketing. Remarketing is the process of using PPC ads that target people who are interested in your products. You advertise your products to these leads and reinforce their familiarity with your brand.
When these leads are ready to decide, they will remember your brand. This will lead them to choose your Philadelphia business over the competition.
By building your brand recognition through PPC, you will earn more credible leads and conversions for your Philadelphia business.
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If you’re ready to start earning more valuable leads that turn into conversions, PPC is a great method for you. This method offers many benefits for your Philadelphia business. If you want to make the most of this method, you need to create a campaign that works for your business.
At WebFX, we have years of experience creating customized PPC campaigns that bring results for our clients. Our team of 250+ experts are dedicated to bringing success to your campaign. We have an award-winning team that is Google AdWords Certified and knows how to create campaigns that drive leads.
When you partner with us, we’ll bring you results. To date, we’ve driven over $2.4 billion in sales and over 6.3 million leads for our clients. Our focus is on driving success for your Philadelphia business first.
If you decide to expand your digital marketing campaign beyond PPC, we’ve got you covered. We’re a full-service digital marketing company that offers other services, such as SEO, email marketing, and content marketing. When you’re ready to utilize other methods to help your Philadelphia business grow, you can have it managed all in one place.
Your budget is important to your Philadelphia business. You want to choose a company that will offer you a great price for their services.
That’s why we offer transparent pricing.
Other companies hide their prices from potential clients for unknown reasons. At WebFX, we publish our packages and prices online, so you can see which one fits your needs and your budget. We want you to have all the information you need to figure out which plan is best for your business.
We believe in being upfront with our clients and providing them with the details of their plan, so they can maximize every dollar of their budget.
So, what’s it like to partner with a top PPC management company like WebFX? Just ask our clients. Check out our 550+ client testimonials to see what it’s like to partner with a PPC management company like us!
PPC offers many opportunities for your business to experience success. At WebFX, a leading Philly PPC agency, we’ll help you create a customized PPC plan that will enable you to reach more leads and earn more conversions.
If you’re ready to see how we can help your Philadelphia business grow, contact us today to speak with a strategist about your customized PPC campaign!
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