Facebook Advertising Company: A Facebook Ad Agency That Does It All
Facebook is a fantastic place to keep up with family and friends, upload photos, and share content with your followers. Because of Facebook’s incredible following, it’s also a great place for advertising products and services.
Not only can a dedicated Facebook advertising agency help you create ads, but they can also help you launch them, monitor them, and most importantly — make money from them.
If you’re on the fence about hiring a Facebook ad agency, look no further — on this page, we’ll tell you everything you need to know. We’ll talk about what Facebook advertising is, why you should hire a Facebook advertising company, and how to select the best one for your unique business.
If you’d like to speak directly with an Internet marketing specialist about Facebook ads, feel free to contact us at 888-601-5359!
What is Facebook advertising? The pre-req to choosing a Facebook ad agency
Before we talk about what a Facebook advertising company does, or how to choose one, it’s important to talk about what’s involved with Facebook advertising in the first place. Then, you’ll be able to better understand what Facebook ad companies offer and why they can benefit your business.
Facebook provides businesses all over the world with a platform to show off their products and services to their target audience.
Did you know that Facebook has its own native advertising platform? It’s true — and it makes it extremely easy to get started with Facebook ads.
Any business can sign up for Facebook ads under one condition — you have to have a Facebook business page. This page is free to everyone and a breeze to set up.
After you’ve created a Facebook business page for your company, you’ll reap all the benefits of Facebook advertising.
Who can you target?
Facebook’s ad platform makes it easy for you to target your ideal customers — allowing you to make more sales than ever before.
You can target Facebook users based on:
You can also target Facebook users with custom audiences, which consist of:
- Contact lists that you already have
- Site visitors collected by Facebook pixel
- App users
Finally, you can choose to target lookalike audiences or audiences that share characteristics that are like your ideal audience. This kind of targeting expands your reach and helps you advertise to users that are most likely to take interest in your products or services.
Where do Facebook ads appear?
When businesses first start running Facebook ads, many wonder where their ads will show up.
Based on the ad formats that you choose, the location will differ. However, here are the three places where Facebook ads appear:
- Desktop newsfeed
- Mobile newsfeed
- Right column of Facebook (desktop only)
What kinds of Facebook ads are there?
There are a wide variety of Facebook ads that can help you achieve different business goals.
Facebook ad formats include:
Image ads: Feature a single image of your product or service.
Video ads: Feature a video of your choice to advertise your product or service.
Slideshow ads: Feature your choice of images, videos, text, and sound. You can use 3-10 images or one video.
Carousel ads: Feature up to 10 images or videos in a single ad — allowing you to advertise more than one product in one ad.
Instant Experiences: An Instant Experience opens when someone clicks your ad on mobile and provides a full-screen experience that speaks to your brand, product, or service.
Collection ads: Features multiple products and opens into an Instant Experience.
How much do Facebook ads cost?
So how much does it cost to advertise on Facebook? Would you believe us if we told you that you get to choose exactly how much you spend on Facebook ads?
The beauty of advertising on a pay-per-click model, which is how Facebook operates, is that you can see results with any budget.
You’ll be able to set your budget and bid for each click, set your objective and Facebook will do the rest.
Over time, you’ll be able to determine exactly how much you need to invest to get a worth-while return-on-investment (ROI). For example, depending on the keyword that you want to target, your ad bid may have to be higher to beat out the competition.
A Facebook advertising agency can help you determine the best bid for your unique keywords and help you get the most from your Facebook ads.
What a Facebook advertising agency can do for you
So, what can a Facebook advertising agency do for you? A lot!
Help you decide on ad format
Remember all the ad formats we listed above? Unless you’re already well-versed in Facebook advertising, you’ll likely need some advice when it comes to what kind of ads to choose for your business.
Each Facebook ad format offers different benefits, and when you work with a Facebook ad company, they’ll help you decide what ad format to use to help you reach your goals.
Help you decide on what keywords to target
Randomly choosing keywords to target with your ads isn’t the most efficient way to get results.
When you work with an affordable Facebook advertising agency, they’ll do keyword research to help you determine the most successful keywords for your campaign.
You won’t waste money targeting keywords that don’t have the potential to drive results for your business.
Help you determine your target audience
When you work with a Facebook advertising agency, they’ll ask you questions about your company to learn more about your target audience. If you’re not quite sure, that’s okay!
They can also help you determine your target audience based on demographics, interests, online behavior, and more.
When you know your target audience, your ads are bound to produce real results.
Help you create your ads
The way your ad looks can make or break a click. That’s why the best Facebook advertising agency for small business should know how to design an ad that showcases your brand and entices users to click.
This component is especially important to those who are running a business and have no prior design background.
Launch your ads
Sure, designing your ads and determining your target audience is important, but what happens when it comes time to launch?
The best Facebook advertising companies will help you take your ads across the finish line by helping you launch them successfully.
A/B test your ads
How do you know if the ad you’ve launched is the best possible version? Would your audience prefer something different? Would different text better engage users?
If you have these questions, don’t worry! The best Facebook ad companies will A/B test your ads, which means they’ll test two versions to determine which is the most successful.
This step is crucial in Facebook ad success since it helps guarantee that you get the most bang for your buck.
Monitor your ads
If you don’t monitor your ads, you’re not making the most of Facebook advertising.
To determine what’s working and what’s not, ad monitoring is a crucial part of your campaign, and a top Facebook advertising agency for small business can help you do it.
Why you should immediately hire a Facebook advertising company
Hiring a Facebook advertising company is a smart business decision. Here’s why:
They’re experts in their craft
Facebook advertising agencies are home to social media specialists that live and breathe social advertising. Day in and day out, they work on social advertising campaigns just like yours, making them experts at their craft.
Since agencies work with a high volume of customers, they have the experience that helps guide their future campaigns. For example, if you’re a clothing retailer, working with a Facebook ad agency that has experience working with clothing retailers is a huge win for your business.
That experience goes far and can help inform campaigns like yours.
They can take Facebook ads off your plate
If you run a business, the last thing you have time for is Facebook ads. Although the benefits are astounding, you likely don’t have the time.
Working with a Facebook ad agency takes the hard work off your plate and transfers it to someone with better capabilities.
They’ll analyze and report on your campaign
To keep your campaign in tip-top shape, your Facebook advertising company will be able to analyze and report on your campaign.
They’ll look at strategies that work and strategies that don’t and help suggest next steps to get your campaign back on track if it were to fall off the rails.
Analyzing your campaign also helps to give you a tangible feel of results that they’re driving,
What to look for in a Facebook advertising company
There are a few things to look for when you’re vetting Facebook ad companies.
Here are a few of the most important:
The best Facebook ad agencies offer transparency about everything involved with your campaign.
They’ll likely publish their pricing online, which is a huge trust signal since it shows that there aren’t any hidden fees.
Not to mention, they’ll answer any questions you may have about results that they’ve driven and the length of campaigns, for example.
Everyone wants to work with an affordable Facebook advertising agency, but it’s important to remember that you usually get what you’re willing to pay.
You shouldn’t aim to work with the cheapest agency, but you also should stay away from the most expensive. If you choose the cheapest agency, you’ll get what you pay for — a small cost likely means small results.
On the other hand, if you opt for the most expensive Facebook ad company, they could easily be taking advantage of a business like yours.
You’ll want to pay attention to cost and go with an agency that fits your other criteria while also offering a standardized, reasonable price for their services.
You should always look for customer testimonials when vetting Facebook ad companies. Testimonials are unsolicited statements made by previous customers that have something wonderful to say about an agency.
They could be in the form of a written statement or even a video, and the more an agency has, the better.
Reviews are a little different from testimonials because they’re not always positive. You’ll want to do some research on different Facebook advertising agencies to determine what reviewers say.
If they have more negative reviews than positive ones, you’ll likely want to look elsewhere for Facebook ad services. You’ll want to find an agency that has a high volume of legitimate positive reviews.
Don’t let one or two bad reviews spoil an agency for you, though! Everyone has a different experience, and something that isn’t a big deal to you might be a huge deal to someone else.
Keep that in mind when reading over Facebook advertising agency reviews and ratings!
You should receive a phone call or email within a day of contacting a Facebook ad agency, and if you don’t you can guess that they’re not as responsive as they should be.
This lack of responsiveness can put a dark cloud over your partnership since communication and responsiveness is key. You want to find an agency that gets back to you right away and is eager to help.
Before signing on the dotted line with a Facebook advertising agency, you’ll want to speak with them on the phone, or meet up with them in person. You can learn a lot about a business simply in the way they talk and communicate, and you should look for an agency that has a great personality.
Otherwise, you could have a long, draining partnership.
Talking on the phone is okay, but meeting them face-to-face is even better to help you determine if they’re a good fit for your business.
WebFX is a top Facebook advertising company that drives real results
If you’ve decided that you want to hire an affordable Facebook advertising company to help your business earn more revenue with Facebook, you’re in the best hands with WebFX.
We’re a full-service digital marketing agency, which means we offer far more than just Facebook advertising strategies. Since we’re full-service, we understand the importance of creating marketing campaigns that work together across all platforms and can help you create a strategy that is unique to your business.
We also offer services including:
- Search engine optimization (SEO)
- Pay-per-click advertising (PPC)
- Content marketing
- Video marketing
- Competitor geofencing
- Walmart marketing
- Amazon marketing
- Web design and development
- Review management
- And so much more
If you want to work with a group of experts who are Facebook Marketing Partners, WebFX is here for you. We’re transparent with our customers and publish all of our pricing online.
We know that every company is different, which is why we offer FREE custom quotes. You can get yours now by contacting us online, or give us a call at 888-601-5359!
Need help with your social media? Call 888.449.3239 or contact us online today to learn more about how WebFX can give you the power to reach more people.