Ecommerce Landing Pages: 11 Examples & 6 Best Practices to Inspire You
So, how do you landing pages for your ecommerce store that drive the results you want? What elements do you need to help your campaign drive results?
Keep reading, because we’re sharing 11 ecommerce landing page examples, plus six ecommerce landing page best practices. If you need help designing your landing page, call us today at 888-601-5359 to speak with a strategist about our landing page design services.
What is an ecommerce landing page?
An ecommerce landing page is a web page that promotes a product, service, or resource to persuade the user to act on the given offer, like to purchase the product or download the provided resource. Companies typically use landing pages for ecommerce ad campaigns.
11 ecommerce landing page examples to save for later
Need inspiration for your ecommerce landing page design?
Check out these ecommerce landing page examples:
- Vanity Planet
- Blue Apron
- Dollar Shave Club
- Seattle Coffee Gear
- Amazon Prime Wardrobe
- David’s Bridal
- Best Buy
How to use Verizon’s landing page in your next ecommerce landing page design:
- Add an animation, like a GIF, to catch a user’s attention as soon as they arrive
- Offer users multiple options, like learning more or shopping, to keep them on your site
- Use your brand colors throughout your product landing page design
How to use GoPro’s landing page in your next ecommerce landing page design:
- Make your offer at the top of the page, and make it concise and to-the-point
- State any terms and conditions on the landing page vs. when a user tries to act
- Use bold visuals, like images and high-quality product photos, to motivate
3. Vanity Planet
How to use Vanity Planet’s landing page in your next ecommerce landing page design:
- Use language that can drive demand and trust, like “favorites”
- Add filters and sorting options if creating a category landing page
- Highlight any sales pricing or discounts for products
4. Blue Apron
How to use Blue Apron’s landing page in your next ecommerce landing page design:
- Provide a walkthrough of how your product or service works, if relevant
- Use numbers, like “11 weekly recipes” to add context
- Address user pain points, like maintaining a healthy lifestyle, and how you solve them
5. Dollar Shave Club
How to use Dollar Shave Club’s landing page in your next ecommerce landing page design:
- State your product pricing and shipping costs right away
- Use client reviews or product ratings to persuade
- Answer FAQs to address shopper concerns
6. Seattle Coffee Gear
How to use Seattle Coffee Gear’s landing page in your next ecommerce landing page design:
- Incorporate relevant product videos to engage, educate, and persuade
- Provide comparisons for product lines to make decision-making easier
- Anticipate alternative options shoppers are considering and address them
7. Amazon Prime Wardrobe
How to use Amazon Prime Wardrobe’s landing page in your next ecommerce landing page design:
- Include related links, like browsing women’s, men’s, and children’s, for broad-category pages
- Highlight related services, like “personal shopper” for Amazon Prime Wardrobe
- Publish your return and return shipping policy
8. David’s Bridal
How to use David’s Bridal’s landing page in your next ecommerce landing page design:
- Use bold visuals to drive interest and maintain engagement
- Include user-generated content to persuade and build trust
- Highlight clothing fits and item features with showcase videos
9. Best Buy
How to use Best Buy’s landing page in your next ecommerce landing page design:
- Create ecommerce landing pages for specific industries and target audiences
- State your offer and capabilities to make shopping easy
- Add case studies to build trust and confidence in your solutions
How to use Lush’s landing page in your next ecommerce landing page design:
- Blend informational and transactional intents to build awareness and generate sales
- List product inventory statuses, like out of stock, to make shopping easy
- Include badges for best-selling products or fan favorites to offer shoppers guidance
How to use Pandora’s landing page in your next ecommerce landing page design:
- Allow users to preview different product colors on the landing page
- Use anchor links to guide users to different areas of your page, like with “Sparkly Look”
- Add instructional product videos to show shoppers how to use and maintain your products
6 ecommerce landing page best practices to use
Nail your ecommerce landing page design with these six ecommerce landing page best practices:
1. Personalize your landing page
If you want to create an effective landing page, you need to personalize it. It should resonate with your audience and encourage them to convert.
When you create your landing page, you need to target a specific audience that would be interested in your product. Since these leads are likely to purchase your product, creating personalized ads will capture their attention and get them to convert.
You don’t want to use standard language that is meant for anyone in your audience. Instead of making a generalized landing page, personalize it by adding emotional attributes that will resonate with your audience. Using specificity in your ad will help avoid overly-vague messages.
Design your ecommerce landing page to speak to the specific group of people you are trying to target. What resonates with them? What catches their interest? It is important that you focus on how to create a personalized experience for your targeted audience.
If you evoke the right emotions in your leads, you will earn more conversions. Personalizing your pages influences your audience to make a purchase.
If you need help personalizing your pages, we have a team of 150+ experts who can assist you. We’ve seen a lot of landing pages, and we’re dedicated in helping you see great results!
2. Include a product description
When you create your ecommerce landing page, you are trying to sell a specific product. If you want your leads to convert, you need to include a product description.
For example, you might obtain leads that might want your product because it fits their needs, but do not know anything about it. This is an opportunity for you to tell your audience more about the product. You can give in-depth details that will help them convert.
When you write this product description, you want to think about your audience. Don’t use the generalized product description that you have on your website. Talk about features of the product that will appeal to your target audience.
By including a product description, you will help your audience get to know your product. It’s a great opportunity to make your audience feel more informed about their purchasing decision.
3. Tell them why they should convert
Your landing page is designed to cater to your target audience. Provide them with all the details to help them convert. It is important that, as you provide these details, you tell your audience why they should convert.
This is the part where you show the value of your product. What does your audience get out of buying your product? How does it benefit them?
Make sure you focus on how your product will help your audience rather than how your business provides the best product. Your audience wants to know how it will benefit them.
Your ecommerce business may produce the best product on the market, but that doesn’t matter to your audience. They want to know how this “best product” will improve or change their lives.
When you design an ecommerce landing page, focus on the buyer and how your product will enhance their lives. This will help you earn more conversions because your audience will see the value and know how it will benefit them.
Our team has found that this method works for all kinds of landing pages. If you don’t believe us, check out our portfolio to see how landing pages can be improved with a little more detail.
4. Use visuals
When you create your ecommerce landing page, include visual elements. Providing your audience with a visual perspective will help them understand your product better so they are more likely to convert.
Using vibrant images on your landing page will engage your audience and pique their interest so that they look into your product further.
When you integrate photos, keep the focus on your product. Your audience wants to see the product up-close to analyze it. If you use the product in an action photo, you will make it harder for your audience to see the entire product.
To help your audience see your product better, you can enable them to hover over the image and get a zoomed-in view of the product. This enables them to hover across the image and look at the finite details of the product.
You can also provide a 360-degree view of your product by posting multiple images. Doing this will help your audience see all angles of your product.
By giving your audience a full look at your product, you will earn more conversions for your ecommerce business. Your audience will be able to see the entirety of your product and decide if it is the right choice for them.
5. Use a clear call to action (CTA)
Your call to action (CTA) is an important part of your ecommerce landing page because it tells your audience how to proceed next. You help guide them to the next step you want them to take. It’s a great way to get your audience to convert.
When it comes to your ecommerce landing page, stick to one CTA. This helps them focus on one goal rather than getting muddled by multiple CTAs. They will absorb all the information on your landing page and choose to click on your singular CTA button if they want to convert.
To create the best CTA for your landing page, think about where your audience is in the buying cycle. Are they just starting to research or are they considering different options? Are they ready to make a purchase? Wherever your audience is in the buying cycle will impact your CTA.
If they are beginning to research your products, don’t use a “buy now” CTA. Your audience isn’t ready to purchase, so it could end up deterring away these leads.
Instead, you would use a CTA like “learn more.” This is perfect for your audience is they are just starting to become familiar with your products.
When your audience is closer to conversion, use “buy now” as your CTA. It is clear and tells your audience exactly how you want them to proceed next.
To create an effective ecommerce landing page, choose the right CTA for your audience. Include a clear and powerful CTA that will get your audience to act.
We at WebFX love CTAs so much that we’ve created resources for this subject especially for you! Look through our list of ways you can create the best CTAs for your business.
6. Add reviews
Reviews are an effective way to increase sales on your ecommerce landing page. When people research a product, they look at reviews to see others’ experience with the product. This is a crucial part of the buying process, as many people rely on reviews to decide whether or not they purchase the product.
One way to link to reviews is by including social media buttons on your page. This enables your audience to go to your social media pages to see others’ experience with your product.
You can also include a few reviews at the bottom of your page. These can come from your Google listing, your website, or other places that you garner reviews.
When you direct leads to reviews, it’s important that they see both bad and good reviews. Don’t delete any negative reviews about your product. If you only have positive reviews, your audience will be skeptical about your product.
In fact, negative reviews can actually help your audience decide to convert. They can see the negative experiences that people have with your product and how you resolved those issues. It gives them an authentic look at your product, which can nudge them closer to conversion.
If you want to create an effective ecommerce landing page, include reviews of your product on the page. It will help increase your conversion rate.
What does a successful ecommerce website need to drive sales?
We wrote you an ecommerce essentials checklist.Read the Blog Post & Watch the Video
Design a revenue-driving ecommerce landing page
Your landing page has a huge impact on whether leads convert. You need to create effective landing pages that get leads to make a purchase from your ecommerce business. At WebFX, we know how to create effective landing pages that work for your audience.
We’re a full-service digital marketing company that specializes in ecommerce landing pages. We have a team of 500+ experts that are dedicated to your campaign. Our award-winning team has the knowledge and expertise to help you create an effective landing page.
If you’re looking for a company that drives results, look no further. To date, we’ve driven over $6 billion in sales and over 7.8 million leads for our clients. We focus on putting our clients’ success first.
Our clients love the work we do, too. In fact, we have over 1090 client testimonials from a variety of industries. Check them out to see what it’s like to partner with a landing page expert like WebFX!
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