Growing your business with web marketing
The shift from traditional marketing to digital marketing is due to people spending more time online. The average American, for example, spends a staggering 24 hours per week online. That figure makes it easy to understand why web marketing services are so important to businesses today.
Long story short, if you’re not using web marketing services for your business, your most qualified customers likely won’t be able to find you. Print ads simply don’t cut it anymore.
Although marketing techniques have changed drastically over the years, the goal is still the same — to get your products and services in front of your target audience and entice them to purchase.
If you have any questions about our web marketing services and how they can help your company grow, feel free to contact a digital marketing expert at 888-601-5359, or keep reading to see our ever-growing digital marketing services list.
Web marketing services that drive real results
If you're looking for a web marketing agency that provides only the best when it comes to services, WebFX is it. Read on to learn about the services that we offer to help improve your company's presence online.
Search engine optimization (SEO) services
Investing in SEO services is one of the very best ways to market your business.
But why is your ranking such a big deal? The first result in Google gets 33 percent of search traffic — and 75 percent of users don’t even go past the first page of results. As a marketer, this makes it crucial to rank highly in search results if you want users to find and click on your website.
Let’s dive a little deeper into the sub-strategies that are lumped under the term SEO to better understand just how your website earns a top position in search engines like Google.
If you’re overwhelmed by the idea of SEO, don’t worry! WebFX can help you through every step of your site optimization process.
The crux of SEO services is keyword research. Keywords are the root of any strategy, because they’re used to attract your target audience to your products and services, and doing it right is extremely important.
You can use numerous keyword research tools to successfully research terms for your website — we like these tools so much that we even use them here at WebFX!
The goal of keyword research is to identify key terms to use as topics for your website content. Follow the steps below to choose the best keywords to target on your website:
Step 1: Make a list of keywords that mean the most to your business and industry. Many of these keywords will be product and service-based.
Step 2: Plug your keywords into a tool like Ubersuggest to get more keywords that are related to the ones on your list. This provides variety for your content and also allows you to come up with even better keywords to target with your content.
Step 3: Look at the search volume (VOL), cost-per-click (CPC), and competition (PD).
- Search volume tells you how many monthly searches there are for a particular keyword.
- CPC tells you how much you can expect to pay per click (if you're using the keywords for PPC)
- Competition will tell you how hard it will be to create content that will rank for the specific keyword.
Step 4: Determine the most beneficial keywords for your business. When selecting keywords, look for terms with high monthly search volumes and low competition to improve your chances of ranking in search results.
After you’ve done your keyword research, you’ll want to choose the keywords that you’ll target with your content.
You’ll want to choose a wide variety of long-tail and short-tail keywords to ensure that you target every audience.
Long-tail keywords are more like phrases with three or more words, and they provide more detailed explanations of products or services. For example, a general keyword would be “ice cream,” but a longtail version of that keyword would be “chocolate ice cream with peanut butter ripples.”
Long-tail keywords are important to target because they are far more detailed, and the people searching for them are typically ready to convert. These keywords are also easier to rank for since they often have less competition.
On the other hand, short-tail keywords are harder to rank for since everyone writes about them. They also rarely bring in highly-qualified site traffic.
The next most important strategy in an SEO campaign is content creation. After all, without content, there is nothing for search engines to rank and no way for users to find your website.
Creating high-quality content is a must-have for sites that want to rank highly in search engines, and you can’t just throw in your target keyword and call it good.
In order for your content to rank, it must be meaningful, informative, and high-quality in Google’s eyes. Google’s job is to provide the best possible results to searchers, and its algorithm has become more and more advanced in order to provide the best search results.
That means if you’re just writing content to feature keywords, you won’t see your site at the top of search results. The only way to rank highly is to put in the time to create amazing content that informs and benefits your target audience.
Targeting your key terms is extremely important, but you’ll want to do so in such a way that doesn’t appear spammy to search engines or users.
Do you want to partner with a company that can create compelling, high-ranking content for your website? WebFX can help.
Internal linking refers to the practice of linking to site pages within your website content.
For example, this Patagonia blog post references and links to an older blog post, creating an internal link.
Internal linking has many benefits, and it helps Google index your pages faster.
In order for your pages to rank, Google has to read each and every one of them to determine things like relevancy and quality. When you add internal links to your pages, Google can find and index your site pages quicker, which means they will be ranked quicker too.
Local SEO services
If you own a local business, local SEO is a must-have strategy.
It’s extremely important to show up in search engines when users in your area are looking for you — mostly because 80 percent of local searches convert.
When someone searches for a local product or service, it usually means that they’re looking for it right now, and they’re ready to purchase the best option they can find. In this case, you want to show up highly in search results so people purchase from you.
Local SEO works the same as traditional SEO, except for a few things.
Local keyword research
Instead of targeting general keywords for your products and services, you’ll want to target location-based keywords to reach local searchers.
This means instead of targeting the keyword “ice cream,” you’d want to target the keyword “ice cream in [your city]. This will give you a better chance of showing up in SERPs when someone searches for your product and location.
Google My Business
Your GMB listing offers a lot of valuable information to your customers including exact location, phone number, hours of operation, directions, reviews, pictures, and more
Registering your business with GMB is free — the only thing you’ll have to do is go through a short verification process and fill out your business information.
Pay-per-click advertising (PPC) services
PPC allows you to get paid ads in front of your target customers at exactly the right time.
Pay-per-click advertising (PPC) is another web marketing service offered by WebFX that helps you increase sales and revenue.
Although SEO is extremely effective for targeting customers, more than 45 percent of page clicks go to the top three PPC ads on a search engine results page (SERP).
Paid ads can appear above organic results on a SERP.
PPC is an effective web marketing service that packs a high return on investment (ROI) punch — earning companies up to $8 for every $1 spent on Google Ads. The ROI is so high because you only make a payment to Google Ads when someone clicks your ad, as opposed to paying for ad space.
This keeps the cost low and the reward high.
Keyword research for PPC
In order to set up your ads, you’ll want to conduct keyword research in the same way that you would for SEO to determine what keywords will be most beneficial to target with your ads.
For PPC, you’ll want to keep a closer eye on cost per click (CPC), since it’s how much you’ll pay every time someone clicks your ad.
Create your ad
After deciding on keywords, you can create an ad that speaks to your products and services with an image and the perfect ad text.
You’ll likely want to experiment with a few different product title formats, as well as different product images to determine which works best for your campaign.
When you work with WebFX, we can A/B test your ads to ensure that you get the best results every time.
Create a landing page
Landing pages are extremely important for PPC — and they can make or break your campaign. When someone clicks on your ad in Google results, they “land” on your landing page.
This page should show the product or service that you featured in the ad, the price, and details about the materials, sizes, etc. You can think of your landing page as your last chance to convince someone to purchase your product, so you want to leave all your cards on the table.
Your landing page should also feature some sort of call to action (CTA) that entices users to purchase on the spot.
This could be anything from a “Buy now!” button to a “Free shipping” offer.
We can also A/B test your landing pages to help you perfect the formula for converting more customers.
Email marketing services
Email marketing is a versatile strategy that can accomplish many marketing goals.
When it comes to Internet marketing services, email marketing is one of the most effective. Not only can you generate up to 50 percent more sales with email marketing in comparison to other lead generation methods, but 61 percent of users actually enjoy receiving weekly promo emails.
It’s a win-win for your company and for users!
For example, emails that you send to new subscribers should be different from emails that you send to loyal customers.
Emails that you send to new subscribers might tell them more about your company and offer a “first purchase” discount.
On the other hand, emails that go out to loyal customers might include loyalty coupons or recommendations for related purchases.
You can even segment your email list based on things like geographic location, purchase history, interests, and more. Segmenting your emails gives you the potential to see revenue increases up to 760 percent — just by sending the right emails to the right users at the right time.
Video marketing services
Video helps your audience put a face to the name.
Video marketing is growing at an alarming rate, and it’s one of the most valuable web marketing services your company can adopt moving forward. There are tons of benefits associated with video — like an increase in brand association, an improved conversion rate, and increased time on page.
When you invest in video marketing services, your digital marketing services company will be able to direct and create compelling videos that users will interact with, share, and love.
Not to mention, you can use video in a variety of ways — you can use them on site pages, share them in emails, utilize them on landing pages, and even share links on social media. The opportunities are endless.
Website design services
Your website is your virtual business card — it should be stunning.
Your website design is your virtual business card, and it’s often the first impression users will have of your business. That being said, you need to ensure that your website is clean, concise, and easy for users to interact with.
Read on to learn about the website design services that WebFX offers.
Whether you’re looking to build a website from the ground up, or just want to add a little customization to an existing site, WebFX can help.
We know that no two businesses are alike, and we feel the same way about your website. In order to stand out, you need a unique site, and we can help you achieve a one-of-a-kind design that resonates with your customers.
We’ve won dozens of Horizon Interactive Gold awards to prove that we’re the best at what we do!
Not everyone uses a desktop to surf the Internet anymore, so it’s extremely important that your website is prepared for users that view it on a smartphone or tablet.
Responsive design means that everything on your website looks the same on a small screen as it does on a desktop — giving users on a smartphone or tablet an equally enjoyable experience.
Opting for a responsive design means that your images won’t be too large to load, your buttons will be easy to click, and your forms will be easy to fill out.
When it comes to web marketing services, WebFX has you covered
If you’re looking for other Internet marketing services, WebFX can help.
We offer tons of web marketing services that can help your business thrive and grow online and beyond.
Check out the other web marketing services that we offer below:
WEB MARKETING SERVICES FROM WEBFX
If you want to work with one of the best Internet marketing service companies in the world, WebFX is the perfect choice.
We’ve been providing web marketing services to our clients for more than two decades and have over 420 raving clients.
We have over 200 in-house digital marketing specialists who will work with you to create the perfect web marketing campaign for you and your business.
If you want to learn more about our web marketing services, how we can help your business grow with digital marketing, or gain more insight into what your business needs, feel free to contact us online, or give us a call at 888-601-5359!
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