Social Media Marketing for Accountants

Social media is one of the most effective ways to engage and communicate with your client base. Facebook, Twitter, and other social networks are designed to keep people in touch with each other day after day — and they can keep in touch with your accounting firm, too.

Whether you’re looking to attract new clients, improve your public image, or simply make your accounting firm more personable, social media is your solution!

Why is social media important for accounting businesses?

Social media is one of the fastest-growing marketing strategies in the world. It allows you to reach out to your current clients with the potential to spread brand awareness by interacting with your followers.

The idea is that you share content on your site, interesting facts, or helpful information that your followers enjoy, and then they interact with you on your social network. As they do that, the people who follow them see that your client is interacting with you, and then they know about your accounting firm.

Social media also gives you the ability to address complaints from current or past clients so that they don’t spin out of control. If someone is upset with some part of your services, you can talk to them privately or publicly, depending on what’s appropriate.

But how do you start with social media marketing in the first place?

1. Set up accounts on popular networks

To start, you need to set up accounts on all of the popular social networks, including Facebook, Twitter, and LinkedIn. All of these networks have different audiences and formats that are valuable to promoting your brand.

Facebook is the king of social networks with over 1 billion users. That means nearly everyone you meet has a Facebook account, which makes it easy for you to build a following. Posts with images are great for grabbing and holding people’s attention, too.

Twitter is more fast-paced than Facebook, but it has millions of users around the world. Twitter requires you to keep your posts short — less than 140 characters — but that forces you to be concise and specific. Twitter is great for promoting content and carrying back-and-forth conversations with your clients. You can also use hashtags to extend the reach of your tweet and reach new clients.

Last, you have LinkedIn. LinkedIn is a professionals-only social network that is the B2B model of social networks. Everyone you meet on there is speaking and acting exactly as they would in a workplace, and that makes LinkedIn a great medium for attracting other businesses to use your services. Of every social network mentioned here, LinkedIn is by far the best for attracting leads to your accounting firm.

2. Choose what to share

Every social network is perfect for sharing content that you create on your site. Blog posts, articles, photos, videos, infographics, and other formats are perfect materials to share with followers.

Facebook is great for promoting content you publish on your site, showing some behind-the-scenes peeks at your everyday operations, or highlighting members of your accounting team. Every time you do that, you show your potential clients the human side of your accounting firm so they can know and understand you better.

Twitter is the best place to share blog posts, quick photos, and infographics. These simple, fast-paced, and bite-sized pieces of information show someone what they want to know and then allow the reader to move on. You’ll also attract people who want to stay on your site for longer and learn more — and the longer you keep someone on your site, the more likely it is that they’ll convert into paying customers.

LinkedIn is perfect for talking about industry news or showing off your expertise. Since everyone on LinkedIn is a professional, it’s important that you show other professionals that you know what you’re doing. Promoting articles, discussing important information, and offering your professional opinion on current events are all great ways to do that.

3. Work in advance

Social media marketing may not sound like a lot of work, but it quickly piles up. That’s why it’s important to use automation software to work as far ahead as possible.

Most automation software operates on a subscription-based service for a few dollars every month. The value you get in return is outstanding.

Scheduling posts ahead of time means you can lay out the next six months of social media promotion in one week, if you’d like. Then you just note when you’d like the tweet or post to go out, and it does. You can even schedule times down to the minute to make your posts appear more organic.

This doesn’t mean you can just set your posts and forget about social media, though. You still need to monitor your feeds for client comments, new conversations, and potential complaints. Sharing your content is all well and good, but if you can’t show potential clients that you’ll actually interact with them, it’ll make your accounting firm seem robotic and inaccessible.

In other words, work ahead as far as you can, but still talk to the people who matter — your potential clients.

WebFX knows social media marketing

WebFX is a full-service Internet marketing agency with a specialty in social media marketing. We know exactly what it takes for accounting firms to get the new following and clients you need so you can grow your business. We’ve worked wonders with accounting firms in the past — and now we want to do the same for you!

Are you ready to grow your business online? Contact us today to set up your accounting firm’s unique social media strategy!

Need help with your social media? Call 888.449.3239 or contact us online today to learn more about how WebFX can give you the power to reach more people.