Your website is the most important piece of gear for your digital marketing plan. Regardless of the marketing strategies you use, you always drive leads back to your site. You need to ensure that your website is in top shape to keep leads interested in your outdoor products business.
One of the most crucial aspects of your site is your website’s design. This is the first impression your audience gets of your business. You want to make sure that you make a positive impact on your audience.
So, how can you make your website effective and appealing for your target audience?
On this page, we’ll discuss six tips to help you improve your web design. If you need help creating a site that is effective for your audience, call us today at 888-601-5359 to speak with a strategist.
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1. Pick the right colors
Your outdoor company’s colors are an important part of your business. Many people associate colors with certain businesses. For example, many people associate green and white with Dick’s Sporting Goods.
It is important that you pick colors that fit your business, so you can build brand recognition. As stated previously, people associate colors with your business. You want to use a color scheme that will help people think of your brand.
You’ll want to build this color consistency across all aspects of your business. So, it is important that you pick colors that reflect your business. You will incorporate these colors throughout your website’s design.
By choosing the right colors, you will help your audience recognize your brand easier.
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2. Use a responsive design
Responsive design is an important aspect of your web design for your outdoor products business.
Users will access your website from different types of devices. You want to ensure that everyone has a positive experience, regardless of the device they use. A responsive design ensures that they have a positive experience when browsing your outdoor products site.
With responsive design, your website adapts to the device a user is using. Whether it is a computer, tablet, or laptop, each user will have a customized experience that fits their screen and device. It’s a crucial part to ensuring that visitors remain on your site.
Think of it this way: How difficult would it be to view a desktop site on a mobile phone? The text, photo, and pages would all be too small and lead users to zoom in and out to read information. This does not create a positive user experience.
By using a responsive design, you ensure that every member of your audience has a great experience with your website.
3. Integrate social media buttons
As you design your site, you’ll want to make sure that you include social media buttons. When you direct people to your site, you always want to find ways to connect with them. Social media is a great way to do this.
When you have leads that are interested in your outdoor products business, they may want to connect with your business. Many of your leads have social media profiles, so they may want to follow your social profiles. By including buttons in your design, you can direct them to those pages.
This is a great way for your business to see who your leads. You build a direct connection with them, which makes it easier for your business to know your leads. Then you can nurture these leads to conversion.
By integrating social media buttons into your website’s design, you can build a better connection with your audience.
4. Add email sign-up forms
Another great way to build a better connection with your audience is through email marketing. You can send leads emails that pertain to your products and use these emails to convince them to convert. The best way to garner leads to email is through an email sign-up bar.
Email sign-up forms help you garner a list of people who are interested in your products. You have a direct connection with these leads, which makes it easier to know who they are and how you can get them to convert.
It is easy to integrate an email sign-up forms into your site. You can place one in the header or footer. If you want a more forward approach, you can use a pop-up email sign up that is triggered when they enter your site or view a certain page.
By integrating email sign-up forms, you will earn more leads that are interested in your outdoor products business. This enables you to nurture these leads and earn more conversions for your business.
5. Use visual elements
When you design your website, you want to engage your audience. You want them to remain on your page and check out different aspects of your business.
So, how do you keep them engaged?
One of the best ways to engage your audience is by incorporating visual elements. These elements can be photos or videos. The premise of these visual elements is to keep your audience interested in your page.
Visual elements are extremely effective for your outdoor products business. In fact, customers are 10 times more likely to interact with video than text. If you want to keep your audience engaged, you need to include visual elements to keep them interested.
These elements help break up the text on your page. It keeps your leads on your page longer and gets them to check out more about your business.
By using visual elements, you will keep leads engaged on your page longer.
6. Use a call-to-action (CTA)
When you are designing your pages, you need to ensure that you create a call-to-action (CTA). CTAs give your audience a direction and tell them how to proceed next.
This is vital because your audience needs to know how to proceed next. They will go through the entirety of your page and feel excited about taking the next step. If you don’t tell them how to do that, you could miss out on potential leads.
You can avoid this by creating CTA buttons on your site. You’ll want to design them to fit your website’s color scheme, but you want them to stand out. It is important to incorporate these on different pages of your site.
CTAs help your audience take the next step. This will keep them on your page longer, which helps you nurture these leads. It’s a great way to earn more conversions for your business
By incorporating CTAs into your design, you will earn more conversions for your outdoor products business.
Design a great website with WebFX
Your website’s design is important for keeping leads engaged and interested in your page. At WebFX, we know what it takes to create an effective website that positively impacts your audience. We’re a full service digital marketing company that creates customized web design plans that help you get the website of your dreams.
We have a team of 500+ experts that are dedicated to your campaign. Our award-winning team has years of experience creating effective websites that help their clients earn more leads and conversions.
If you’re looking for results, we know how to drive them. To date, we’ve driven $3,021,182,299+ in sale and 7,839,684 leads for our clients. We focus on bringing your business success first.
Our clients love the work we do. We have 1020 client testimonials. Check them out to see what it’s like to partner with a top web design company like WebFX!
Learn more about web design services from WebFX
If you want to learn more about how a great design can help your outdoor products business earn more leads and conversions, contact us online or call us today at 888-601-5359 to speak with a strategist!
We look forward to working with you!