Do you want more people to find your fashion brand online?
If so, search engine optimization (SEO) for fashion ecommerce is what you need to help more leads connect with your brand. SEO will help your beautifully-designed clothing appear in front of fashion lovers who want to buy your products.
On this page, we’ll provide you with six tips for getting started with SEO for online clothing stores. Keep reading to learn more, and if you want to stay up to date on the latest marketing tips and trends, subscribe to our weekly newsletter!
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1. Build a user-friendly website to boost engagement
When you implement SEO for fashion ecommerce, you’ll find that one of the most important components is your website. If you don’t have a user-friendly website, people won’t stay on your site and browse your fashion products.
A user-friendly website keeps leads engaged because it makes it easy for users to browse your site and find what they need. If users spend more time on your site, it sends a positive signal to Google that your site is relevant and helpful for users. As a result, you’ll rank better in search results and continually drive more traffic to your page.
So, how do you create a user-friendly website?
Make sure your site loads quickly
Users don’t want to wait for slow-loading pages — they want to access your clothes quickly. To ensure your site loads quickly enough, use Google PageSpeed Insights to see how quickly your site currently loads and use their suggestions to make improvements. You could also use a page speed SEO checker.
You can also invest in page speed services if you don’t have experience with optimizing the backend of your site.
Create product pages that are easy to shop
If you make your product pages easy to browse and shop, your audience will spend more time on your site and will be more likely to buy. The brand Old Navy is an excellent example of how you can provide a better shopping experience on your product pages.
Old Navy makes it easy for shoppers to browse color and pattern options available for a specific type of product, as well as the availability of sizes for each. Additionally, since these products range in price, they separate them so users can quickly see how much each shirt costs.
This product page is an example of how you can make it easy for your audience to browse your products and find what they want.
Add calls to action (CTAs) that stand out
Your CTA buttons are an essential part of the user experience. Whether someone wants to learn more about your fashion brand or add your product to their cart, it’s vital that they can easily find CTA buttons to guide them to the next step.
In this example, you can see that the pink CTA button pops off the page and stands out to shoppers. If someone wanted to add this to their cart, they could do it easily. CTAs that stand out on the page provide a better user experience for your audience.
Choose font carefully
When you create your product pages, you want to ensure that your audience can easily read the content on your page. If your audience can’t read the details of your product, they’re not likely to buy your product.
Having a clear font is critical to the user experience because it enables your audience to learn about your product, which nudges them closer to conversion.
These are just a few ways you can improve the user experience on your site, so your site performs better in the search results.
Bonus tip for SEO for fashion ecommerce: Don’t forget to optimize your shopping cart! If your audience struggles to check out or you ask for too much information, you risk leads bouncing from your page and abandoning their cart. Monitor your checkout experience to ensure you’re providing a positive experience that encourages leads to convert!
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2. Optimize for relevant keywords to drive more traffic
Next on our list of tips on SEO for online clothing stores involves choosing keywords. Keywords play a fundamental role in determining where your products appear in search results. If you aren’t integrating the right keywords into your page, you’ll miss out on valuable traffic for your business.
To find relevant keywords for your product listings, you’ll need to conduct keyword research. Keyword research enables you to find relevant terms for your product pages. You can use keyword research tools, like KeywordsFX, to help you find these relevant terms.
When you conduct keyword research, focus on long-tail keywords. Long-tail keywords are keywords that contain three or more words. These keywords are more specific, so they attract leads looking for your products.
So, for example, a keyword like “women’s black ankle boots,” will drive more relevant traffic than someone who searches “boots.” With a keyword like “boots,” it’s difficult to know what the person wants to find. A specific keyword like “women’s black ankle boots,” gives you exact details about what a person wants.
To help you do SEO for fashion brands right, focus on specific, long-tail keywords for your product pages to ensure you’re driving the right leads to your page.
Bonus tip for SEO for fashion ecommerce: When you find relevant keywords, integrate them into your title tag and meta description. This information is the first thing your audience sees when they discover your site, so it’s important to integrate your keywords into these elements to show your page is relevant.
3. Create easy-to-use navigation to help leads find products
A critical component of your website is your navigation. When users visit your site, they want to be able to browse your products easily. If your navigation is difficult to use or disorganized, you risk losing site visitors to a competitor.
To get the most out of SEO for online clothing stores, focus on building easy-to-use, straightforward navigation.
In this example from Aeropostle, their navigation is laid out clearly into categories. You can shop by girls or guys clothes, as well as by new arrivals or clearance.
You’ll also want to organize your content under each category. Here’s an example from Charlotte Russe.
As you hover over each category, you can see the products are laid out into categories to help the shopper find products faster. For their dresses, you can shop by fit or by occasion and their jeans are sorted by fit and style. This setup makes it easy for shoppers to find products.
Bonus tip for SEO for fashion ecommerce: Place your navigation where your audience will see it! Some companies try to make their site unique by placing their navigation in an unusual place, but it can cause leads to leave your site if they can’t find the navigation. Typically, you’ll want to keep your navigation towards the top so users can find it easily.
4. Start a fashion blog to drive organic traffic
One of the most significant assets of SEO for fashion ecommerce is blogging. Blogging helps you drive valuable traffic to your page and boost your SEO ranking in the search results.
People continually search for information about the latest trends and fashion tips. By providing that information for your audience, you keep them on your page longer and get them to browse on your site.
So, how can you start a fashion blog?
To start blogging, you need to come up with topics or ideas that you want to cover. You’ll want to think about common questions your shoppers ask and popular topics around fashion. Once you have a few topics, you can plug them into Google to see what others write about that topic.
Additionally, you can use Google’s “People Also Ask” section to see what related questions people ask.
With all this information, you can create blog posts that provide your audience with valuable information about topics of interest. Creating blog posts about industry-related topics will help you drive qualified leads for your business.
Bonus tip for SEO for fashion ecommerce: Post content often — if you want to get the full experience from your blog, you need to frequently create content. When you blog often, it keeps your blog fresh, offers more content for your audience to browse, and enables you to reach leads who search for different topics.
5. Use high-quality visuals to keep leads engaged
As a fashion ecommerce company, you rely on visuals to help you showcase your products to your audience. Visuals are fundamental to SEO for online clothing stores because they keep leads engaged on your page.
You can use photos or videos to showcase your products to your audience. It helps your audience get insight into your products, while also increasing their time spent browsing your product.
These visuals are critical to increasing dwell time on your page. If you provide high-quality and engaging visuals, like the example from Old Navy above, you’ll keep your audience’s interest in your products.
Bonus tip for SEO for fashion ecommerce: Ensure your visuals don’t slow down your site! Photos and videos can slow down your site because they have large file sizes. For photos, you can use an image compression tool, like Kraken, to ensure it doesn’t slow down your site — videos will require hosting on an external site, like YouTube or Wistia, to keep from slowing your site down.
6. Make sure your site works on mobile
The last tip for SEO for fashion ecommerce is to make sure your site works on mobile. Considering 76% of consumers shop on smartphones, you must have a mobile-friendly site.
Additionally, since Google moved to mobile-first indexing, having a site that works great on mobile is critical to your SEO and ranking highly in the search results.
You can use Google’s Mobile-Friendly Test to see if your site looks good on these devices.
If your site isn’t mobile-friendly, you can optimize it by integrating responsive design. Responsive design allows your site to adapt to whatever device a user uses. Your site will adjust to fit the screen properly, so users have a seamless experience.
Bonus tip for SEO for fashion ecommerce: Adding mobile-friendly elements can help add to a positive user experience. These elements include hamburger menus, thumb-friendly scrolling, and CTAs scaled, so users can easily click on them.
Get started with SEO for fashion ecommerce today
SEO for online clothing stores will help you boost traffic to your website and drive more qualified leads for your business. If you aren’t sure how to get started, our team at WebFX is here to help.
We have over a decade of experience in running SEO campaigns that drive results. In the past five years, we’ve driven over $3 billion in sales and over 7.8 million leads for our clients. As a top-rated SEO agency, you can count on us to help your business thrive online.