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Did you know that 94% of first impressions come from web design? Your website plays a crucial role in making a positive impression with your audience.

Investing in web design for hospitality ensures that you create a website that is functional, aesthetically pleasing, and provides helpful information to your audience. 

But where do you start with web design?

On this page, we’ll provide you with six tips for doing hospitality web design effectively. Keep reading to learn more!

If you need help creating your hospitality website, our team of over 500 web design experts can help you. Contact us online or call us today at 888-601-5359 to speak with a strategist about our web design services!

6 tips for doing hospitality web design

So, how do you start with web design for hospitality? Here are six tips to help you create the best website for your business:

1. Create a style guide

First on our list of tips for doing hospitality web design is to create a style guide. When you create your website, it’s important to have a consistent look and feel for your website. If all your pages have a different look and feel, people won’t feel like they’re on the same website.

Creating a style guide will ensure that your pages have a consistent look and feel. It also ensures that, no matter who works on your website, your pages are consistent. 

Hotel website with photos of the front of one of their buildings

When you create your style guide, you’ll establish:

  • 3-4 colors (1 main color, 1-2 accent colors, and 1 font color)
  • Font style and size
  • Image style
  • Video style
  • Call to action (CTA) button colors and style

By establishing your style guide, you’ll help create a consistent presentation of your website.

2. Ensure your website loads quickly

Another key aspect of web design for hospitality is ensuring your website loads quickly. When people want to stay at your resort or visit your tourist attraction, they want to get information about it fast. If your website loads too slowly, you’ll lose prospects to your competition.

To ensure you have a fast-loading website, start by using Google PageSpeed Insights to see your website’s current load time.

Google PageSpeed Insights data for a hospitality website showing the website loads too slowly

Google PageSpeed Insights will provide you with suggestions for how to improve your website’s load time. Some ways to help your website load faster include:

  • Reducing image file sizes
  • Enabling browser caching
  • Minifying unneeded coding
  • Reducing redirects
  • Hosting videos on an external platform

By improving your website load time, you’ll keep prospects engaged on your website. 

3. Integrate responsive design

When you do web design for hospitality, it’s important that you integrate responsive design. More people use mobile devices to check out tourist attractions and places to stay. 

If your website doesn’t adapt to mobile devices, you run the risk of people getting frustrated with your website and leaving for a competitor.

Without responsive design, people will have to access the desktop version of your website on their device. That means they’ll spend their time pinching their screens to zoom in and out, which creates a frustrating experience.

With responsive design, your website will adapt to whatever device your audience uses. Your website will fit their screen to ensure your audience has a positive experience what checking out your hospitality offerings. 

4. Use high-quality visuals

Another important aspect of web design for hospitality is having high-quality visuals. When people look into your place, they want to see photos of where they’re staying. It’s important that you add high-quality visuals to your website.

A hotel bedroom picture listed with the price of the room

Visuals include photos, videos, and graphics. You can add photos of your rooms and videos tours of your premises. It’s a great way to give your website visitors a visual representation of what you offer.

Make sure that your visuals are high resolution and clear. Grainy, blurry, or stretched photos will hurt your credibility and make it difficult for people to trust you. Having high-quality visuals will ensure you look professional.

5. Use CTA buttons that stand out

When you do hospitality web design, it’s important that you create CTA buttons that stand out. You want people to complete specific actions when they visit your website, whether it’s joining your email list or booking a room.

CTA buttons help guide prospects towards the actions you want them to take. 

Pink call to action button inviting people to book their stay

When you create CTA buttons, it’s important that you use direct language and tell people what will happen if they click the button.

Additionally, you want to ensure your buttons stand out on the page too, so prospects don’t miss them.

6. Create a functional navigation

Last on this list of hospitality web design tips is to create a functional navigation. Your navigation is a key component of your website because it helps people find what they need. It’s important that you create a functional and organized navigation for your audience.

First, you’ll want to use broad headings to organize your pages. You can use subheadings to help further organize your pages.

You’ll also want to include a search bar as part of your navigation. Adding a search bar enables people to find what they need fast.

By creating a functional navigation, you’ll help your website visitors find what they need with ease.

WebFX knows web design for hospitality

If you need help creating your dream website, WebFX can help. We have over 28 years of experience creating websites that drive the results our clients desire.

You can feel confident our team of experts will help you grow your business. In the past five years, we’ve driven over $6 billion in revenue and over 24 million leads for our clients.

To learn more about our web design services for the hospitality industry, contact us today or call 888-601-5359 to speak with a strategist!

We Drive Results for Hospitality Businesses

  • Dedicated account manager backed by 500+ digital experts
  • Renowned for our communication and transparency

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