Integrated marketing helps you create more successful and memorable campaigns, and it will ultimately help you earn more revenue for your business.
So, what it integrated marketing? How can you implement it into your digital marketing plan?
On this page, we’ll discuss the basics of integrated marketing and provide you with five tips to help you implement integrated marketing into your plan. If you need help creating your integrated marketing plan, call us today at 888-601-5359 to speak with a strategist.
What is integrated marketing?
You may have heard the term before, but you might not know exactly what integrated marketing is. Integrated marketing is a type of marketing where you communicate your brand’s message across different channels. This type of marketing focuses on making sure your messaging and branding are consistent across all platforms and uses promotional tools to ensure the message is the same.
Integrated marketing is important for creating a better user experience, and it integrates three types of media.
1. Paid media
Paid media is advertisements that you pay for to reach valuable leads. You invest money in these advertisements to appear before leads that are the most interested in your products or services.
A great example of paid media is pay-per-click (PPC) advertising. PPC ads appear above the organic search results on Google. These listings are tagged with the word “ad” to indicate that they are paid listings.
Social media ads are another example of paid media. These are ads that appear in social media feeds. They are meant to target people who are the most interested in your products or services.
The main point of paid media is that you pay to appear in front of your target audience. It helps you attract more leads that are interested in your business.
These are just two examples of paid media that play an important part integrated marketing. Paid media is just one of the forms of media in integrated marketing.
2. Earned media
Another type of media in integrated media is earned media. This is media where you earn traffic through organic methods. You don’t pay to appear before your audience.
The best example of this is search engine optimization (SEO). SEO is the process of boosting your website’s ranking in the search results. The goal is to get your listing in front of more leads.
You can’t buy positions with SEO. If you want to rank higher in the search results, you must take measures to help your site improve in ranking. This includes keyword integration, obtaining backlinks, and improving user experience.
Earned media helps you connect with more leads that are interested in your business.
3. Owned media
The last branch of integrated marketing is owned media. This is media that you create and own. You control this media.
There are numerous things that fall under owned media. One example is social media marketing. Social media marketing is a free tool that you can use to connected to more leads.
When you create your social media profiles, you have complete control over your campaign. You control what you post and how you present your business on social media.
Another form of earned media is content marketing. This involves creating blogs, video, infographics, and other content to provide your audience with valuable information. When you create content, you control what you create and the information in it.
All these forms of media are included in integrated marketing. You combine all these methods together to create a seamless experience for your audience, which helps you create a more impactful campaign.
5 tips for using integrated marketing
When you use integrated marketing, it is crucial that you use it correctly. You want to create a campaign that is effective for your audience so you can drive more conversions for your business.
1. Identify your goal
When you run any digital marketing campaign, you need to set a goal. This is no different with integrated marketing. When you use integrated marketing, you need to create a goal for your campaign.
You need to think about what you want to achieve with your campaign. What do you want your audience to do?
There are numerous goals you can set. You can set goals to achieve brand loyalty, brand awareness, or customer conversions. These are all great goals that you can achieve with an integrated marketing campaign.
When you set a goal, it can help you structure a better campaign. You can tailor your campaign to help your business maximize the chances of achieving that goal.
If you want to create a successful integrated marketing campaign, you need to set a goal first.
2. Identify your target audience
Once you know your goal, you need to think about who you are targeting. Your target audience is a crucial part of your integrated marketing campaign. These are the people you are trying to reach to get to complete an action.
If you don’t know your target audience, you need to figure that out first. Think about people who are most likely to buy your products and start compiling a target audience from that. You can create your target audience based on demographic information, interests, and purchasing behaviors.
When you know your target audience, you can deliver a better campaign. You’ll know what appeals to your audience and can deliver content that resonates with them. This is a crucial part of integrated marketing because you are sending the same message across different platforms; you need to make sure that message will resonate with your audience.
Your target audience will help you determine many aspects of your integrated marketing campaign. If you want to drive a successful campaign, you need to know who your target audience is first.
3. Conduct a SWOT analysis
To help your business conduct the best integrated marketing campaign, you’ll want to conduct a SWOT analysis. SWOT stands for strengths, weaknesses, opportunities, and threats. This is an evaluation of your business that helps you understand how to create a successful campaign.
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When you conduct your SWOT analysis, you’ll want to think about your audience’s perception of your business. This will help you create a campaign that suits them better.
First, you’ll want to look at your business’ strengths. These are things that make your business unique and stand out from the competition. Do you have lower prices, free shipping, free items with purchase, or something else that is unique to your business?
Your strengths are what make you stand above the competition. You want to focus on attributes of your company that highlight where you succeed.
Next, you’ll need to look at weaknesses. These are things your business lacks or doesn’t do as efficiently as the competition. Weaknesses are important because they can be deciding factor for why someone chooses a competitor over your business.
You’ll also need to analyze your opportunities. These are places where your business can grow. Are there ways that you can help your campaign perform better?
Your opportunities are important because it’s a chance for your business to stand out from the competition. You can create ways that your business can offer unique opportunities to your audience.
Lastly, you’ll need to analyze threats to your campaign. What could hurt your campaign from performing well? Are there competitors or products that threaten your chances of success?
By conducting a SWOT analysis, you will have a better understanding about how to make your integrated marketing campaign successful
4. Get creative with your campaign
Creativity is a key part of integrated marketing. You are going to spread your message across numerous platforms. You want to make sure that your message is creative, unique, and stands out to your audience.
It is important that your campaign stands out from the competition so that you can drive better results for your business. You want people to see your campaign and immediately associate it with your business. This will help you build better brand recognition, which can lead to more conversions.
When you start shaping your integrated marketing campaign, you’ll want to think about ways to make your campaign creative. Take time to brainstorm some ideas surrounding your business and the campaign goal you want to achieve.
To help get ideas flowing, check out popular integrated marketing campaigns. See how other companies build their integrated marketing campaign and spread their message across all platforms. It may inspire your own campaign!
As you brainstorm, it is important that you remember to create a memorable campaign for your audience. Integrated marketing is meant to help your audience remember your campaign and your business better. If your ideas are too plain, your audience still may not remember your business.
By getting creative with your integrated marketing campaign, you will drive better results for your business. You will create a campaign that is unique to your business, which will make it more memorable for your audience.
5. Think about how to tailor your message using different channels
Once you have your creative campaign message, you need to think about the delivery. The way you deliver your message is important, and it needs to resonate with your audience.
All the marketing channels you use share messages differently. A message shared on Twitter isn’t the same as a message shared through email. Each message is different even within different social media platforms!
It is important that you think about each individual medium and how you can deliver that message best. How can you deliver it through organic mediums and how will it differ with paid mediums?
You need to think about how your audience will absorb that message, too. Users who find your message through PPC are closer to converting, so they want a message that gets them to convert. A user who finds your business through content may be at the beginning stages of buying, so they won’t want to see anything about making a purchase.
It is important that you think about the different ways that you can deliver the same message. You want everything in your campaign to be connected as that is a crucial part of integrated marketing. This consistency will help build your brand and help people remember your brand better.
Once you have your campaign message, you can start thinking about the best ways to deliver it on each platform. This will help you create a more successful integrated marketing campaign on these different channels.
WebFX is a top integrated marketing company
Integrated marketing is crucial for building your business’ branding. You want to send a consistent message across all digital marketing platforms so you can build better brand recognition. It will help you earn more conversions for your business.
At WebFX, we know how to create an integrated marketing plan that works for your business. We’re a full-service digital marketing company that can help you integrate your message across all channels. We know how to build consistent branding across your digital marketing methods.
When you partner with us, you’ll get a team of 150+ experts that are dedicated to your campaign. Our award-winning team has the knowledge and expertise to create an integrated marketing plan that drives results for your business.
If you’re looking for a company that drives results, look no further. To date, we’ve driven over $1 billion in sales and over 6.3 million leads for our clients. We focus on putting our clients’ success first.
Our clients love the work we do, too. In fact, we have over 550 client testimonials from a variety of industries. Check them out to see what it’s like to partner with a top integrated marketing company like WebFX!
Start creating your integrated marketing plan today
If you’re ready to start creating an integrated marketing plan that drives results for your business, contact us online or call us today at 888-601-5359 to speak with a strategist.
We look forward to helping your business grow!