5 Medical Marketing Ideas That Will Grow Your Practice
Are you looking for medical marketing ideas that will help you grow your practice online?
If so, you’ve come to the right place.
From local search engine optimization (SEO) to email marketing, we’ve compiled the best marketing ideas for medical offices, clinics, and more. Keep reading to jot down some medical marketing ideas and don’t forget to subscribe to our newsletter, Revenue Weekly, to stay on top of the latest marketing tips and tricks for any industry!
1. Claim your local listing to drive more people to your practice
Local SEO is one of the most common answers to, “What are the best ideas for marketing medical practices?” because it works and it’s cost-effective.
As a medical office, most of your patients are local. If you want to help more patients find your practice, you must focus on building up your local presence. The first step is claiming your Google Business Profile listing, also known as your local listing.
You can follow Google’s steps for claiming your listing.
When users conduct a local search, it generates a list of three local businesses. This feature is known as the Google local SEO 3-pack.
Users typically look to this feature to help them find a medical office that best fits their needs.
When you claim your listing, make sure that you fill it out completely. Verify that your name and address are correct and add contact information like your phone number and email address.
Additionally, you’ll want to add a small blurb about your business in the description. You’ll need to keep this short, but you can briefly tell your audience what you specialize in or the services you offer.
Lastly, add photos to your listing.
Whether it’s pictures of your staff or your facility, adding images makes all the difference in getting the most value from this medical practice marketing idea. It gives potential patients visual insight into your office and can often help people decide if they want to choose your practice.
Claiming your local listing is one of the best marketing strategies for medical offices. It will help you reach more local patients and drive them to choose your practice.
2. Use pay-per-click (PPC) ads to drive more patients to choose your facility
Pay-per-click (PPC) advertising is a great medical marketing idea because it helps you attract more people ready to choose a medical office.
These advertisements appear at the top of the search results, above the organic listings and Google local SEO 3-pack.
When you consider that 46% of page clicks go to the top three PPC ads, you don’t want to miss the opportunity to drive patients to your practice through ads.
To get started with this marketing idea for doctor offices, you must select keywords. When users conduct a search looking for the right medical office, they’ll use keywords to find it. If you want them to find your practice, you must choose the right keywords.
Focus on targeting long-tail keywords with your ad. Long-tail keywords, which contain three or more words, drive more relevant patients to your medical office, and cost less per click because they are ultra-specific.
After selecting your keywords, you’ll move to the next phase of this marketing idea for doctors: Bidding. To get your ad placement, you must set a maximum bid. Your maximum bid is the most you’re willing to pay if someone clicks on your ad.
Your maximum bid and quality score will determine your placement. After receiving your placement, you’ll launch your campaign and immediately start driving more patients to your medical office.
PPC is one of the best marketing strategies for medical offices looking to control their budgets. With this method, you set the budget amount and the most you’re willing to pay when someone clicks on your ad.
3. Capitalize on video marketing to engage your audience
Video marketing is one of the best medical marketing ideas for offices looking to engage their audience. Integrating videos into your marketing plan is a great idea, as it improves conversion rates by 86% and increases brand association 139%.
When you create videos, you have an excellent opportunity to share valuable information with your audience. You can create several types of videos, including:
- Tours of your facility
- Interviews with staff
- Interviews with patients
- Educational videos on ailments, insurance coverage, etc.
- And more
Video marketing provides you with the chance to help educate and inform your audience. This medium makes it easy for your audience to engage and learn about a specific subject.
When you create videos, you can share them virtually anywhere. You can even post them on social media or attach them to an email newsletter. Video marketing for your medical practice is extremely versatile and easy for you to share with your audience.
By investing in this marketing idea for clinics, doctor offices, and other medical practices, you’ll create more opportunities to engage your audience and teach them about your medical office. It’s a great addition to any healthcare marketing strategy that aims for boosted brand awareness and more patients.
4. Build your social media presence to attract new patients
Social media is a powerful tool for helping you attract new patients to your medical practice. If you’re looking for healthcare marketing ideas, social media is a great start. You can utilize social platforms to help you reach and engage your audience.
To get started with social media marketing for your practice, you must choose your platform. You can select numerous popular platforms, including:
You’ll want to focus on platforms where your audience most often engages. To find your perfect target audience, look at their demographic information to help you determine which platforms they’re likely to frequent.
Once you select your platform, you’ll start posting content. The type of content you post will depend upon your audience and the platform. You’ll want to explore your platform to see what kind of content you can post.
For example, Facebook allows you to post a variety of content, from text posts to videos to polls. Instagram, on the other hand, is more hyper-focused and only allows you to post photos and videos.
In addition to organic posting, you also want to consider running social media ads. Social media ads allow you to attract more people to your medical office’s page and learn about your practice.
Social media has some of the most advanced targeting options which allows you to reach more interested users. You can target groups based on demographics or use more advanced targeting options like buying habits and interests.
When you run social media ads, your ads appear in the relevant user’s newsfeed. It’s a great way to expose your practice to new leads and reach more people looking for a medical office like yours.
5. Create content to help educate your audience
Content is one of the best medical marketing ideas for establishing yourself as an authority and building trust with your audience. When you create content, you share your knowledge and expertise with your audience. It helps them get the information they need about a topic while being exposed to your brand and learning about your business.
You can create numerous formats of content, including:
You’ll want to use a variety of content types with this medical practice marketing idea to ensure that every user can find a format that interests them.
To help you find topics for your content, conduct keyword research. You can start by searching the topic on Google to see what other people write regarding the subject.
When you create content, you’ll want to create it often. You’ll want to use a content calendar to help you plan and schedule when to post your content. Posting content will often help drive more people to your website and improve your ranking in the search results.
As people engage with your content, they’ll gain exposure to your brand. They’ll spend time getting to know your practice and understanding what you offer. When it comes time to choose a medical office, they’ll feel confident you’re a good choice based on the knowledge you shared.
A healthy content marketing plan can have a powerful impact on your medical office. If you’re looking for medical marketing ideas that will help you build trust and earn more patients, content marketing is the answer.
Need help with these marketing ideas for medical offices?
If you want to help more patients find your medical office, it’s time to invest in a healthcare marketing plan. The right plan will provide you with great medical marketing ideas that expand your reach and grow your office.
At WebFX, we have the knowledge and expertise to grow your practice through marketing. In the past five years, we’ve driven over 7.8 million leads for our clients. We’ll help you create a custom marketing plan that works for your medical office.