If you manage a business Facebook page, you’ve probably experienced a few headaches trying to increase your reach and find new ways to break through the Facebook algorithm.

As Facebook makes more changes, it seems harder to find ways for businesses to increase reach on Facebook.

There are two things you absolutely need to increase your Page’s reach: high-quality content and an engaged audience. How do you obtain both? We’re breaking it all down in this post!

If you work in the B2B industry, Instagram is probably not the first platform you think about using to promote your business.

However, B2B companies around the world are increasing brand awareness and engagement with the right mix of Instagram strategies.

Instagram is a powerful place to humanize your brand, nurture relationships with existing clients, and reach an entirely new audience.