So your company decided to get on board with social media marketing, and you’ve started by creating a Facebook page. You’ve filled out your basic information, posted an update or two, and are ready to start engaging with customers.

There’s only one problem: You don’t have any followers.

Without an audience, social media can’t help your company, regardless of how well-written and timed your posts are. And you can’t just expect your customers to find you, either – you need to have a clear plan for reaching potential customers and encouraging them to like your page.

Today, I’ll discuss 5 strategies for attracting (and keeping) an engaged audience that will help you reach your social media marketing goals.

When you join Twitter, you have the opportunity to connect with millions. But how do you make that potential work for your business?

With a handful of well-researched ideas, you can improve the CTR of every tweet you make and drive traffic (and potential customers) to your company’s website.

If you use platforms like Facebook, Twitter, and LinkedIn to engage with customers and promote your business, you know that social media marketing is a little more involved than simply uploading a profile picture and posting updates every few weeks. Social media users expect the brands they like to maintain an active social presence, and yours is no exception.

Luckily, managing your social accounts doesn’t need to be a full-time job. And although many companies with active followings on multiple platforms choose to hire agencies to maintain their accounts, it’s entirely possible for you to do so with a few hours each week.

Over the past few years, social media has evolved from a fun way to share cat photos and keep in touch with high school friends to an indispensable part of our daily lives. And if you’re responsible for marketing a business, it’s also become an invaluable tool.

Businesses across virtually every industry, both B2C and B2B, use platforms like Facebook, Twitter, and Instagram to grow their brand awareness and reach new customers. However, for companies with limited time and resources for marketing, social media is often put on the backburner.

Unfortunately, these businesses are often the ones that have the most to gain from a strong social presence. Keep reading to learn five ways social media marketing can help your small business grow.

If you’re responsible for marketing a business, you know that social media is one of your most powerful tools. It allows you to connect with customers, provide them with information about your company, and build relationships that can have a direct impact on sales, customer retention, and brand reputation – all of which are extremely important to your success.

But as social media continues to evolve, the ways you use it for marketing need to change too – and that can be a lot easier said than done when the Internet seems to change in the blink of an eye. How can you be expected to keep up?

The best way is to watch industry publications, but even that can seem like a lot if social media is only a small part of your job responsibilities. If that’s the case, this post can help get you up to speed – and while I won’t claim that it has everything you need, I’ve included some of the more surprising statistics over the past year that can help inform your marketing decisions.

So – you set up accounts for your business on Facebook, Twitter, LinkedIn, and maybe even Instagram. You told your family and friends to follow you, and started posting updates about products, specials, and events. But is anyone paying attention?

Now that social media is becoming increasingly saturated with ad content, your followers won’t pay attention unless you give them a good reason. That’s where strong user engagement becomes important. Make your profiles and pages into spaces for two-way conversation, and your followers will be more likely to stay interested.

That being said, I know that creating engaging content is easier said than done. Here are a few tips – as well as examples of companies who excel at interacting with their followers – to help you get started.

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