Learn Digital Marketing Campaign Management in This Beginner's Guide
But when you’re busy running your business, you may not have the time to develop, implement, and manage your digital marketing strategies.
So, what do you do?
Well, with digital marketing campaign management from WebFX, you can reap all the benefits of digital marketing without lifting a finger.
Keep reading to learn more about marketing campaign management, including:
- What Is Digital Marketing Campaign Management?
- What Does A Digital Marketing Campaign Manager Do?
- What Are The Types Of Digital Marketing Campaigns?
- Benefits Of Digital Marketing Campaign Management
- Strategies That Use Digital Marketing Campaign Management
- How To Find Someone For Digital Marketing Campaign Management
If you’re looking for a top-rated partner to manage your online marketing, look no further than WebFX. We have a team of over 450 skilled marketing experts ready to help you craft a custom marketing campaign.
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Our long list of services helps you grow every aspect of your business with marketing strategies that are proven to increase bottom-line metrics like revenue and conversions.
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What is digital marketing campaign management?
Digital marketing campaign management is the process of planning, implementing, and monitoring a digital marketing campaign. Digital marketing agencies, consultants, and freelancers all provide digital marketing campaign management.
What does a digital marketing campaign manager do?
A digital marketing campaign manager is responsible for several tasks, including planning, implementing, and monitoring the campaign. These tasks often involve collaborating with other parties, such as sales teams, designers, and developers.
What are the types of digital marketing campaigns?
Types of digital marketing campaigns include:
- Product launch campaigns
- Remarketing campaigns
- Seasonal campaigns
- Promotional campaigns
- And more
No matter the type of digital marketing campaign, each campaign has a unique goal, from driving awareness to generating sales.
4 key benefits of digital marketing campaign management
If you’re considering digital marketing campaign management, you may wonder if it’s worth it for your business. What are the benefits of having someone managing online marketing for you?
Here are four benefits of digital marketing campaign management:
1. You don’t have to spend time learning marketing
If you’re wondering if you should invest in digital marketing campaign management, you want to consider what you’ll do if you don’t outsource. You’ll have to manage your digital marketing on your own.
Without a background in digital marketing, you’ll spend a lot of time learning how to do different marketing strategies. You may get overwhelmed trying to learn the ins and outs of every digital marketing strategy — especially more complex strategies like search engine optimization (SEO).
When you’re trying to manage other aspects of your business, it can be challenging and overwhelming to try and learn how to do marketing, implement the strategies, and monitor them.
By investing in marketing campaign management, though, you don’t have to worry about learning how to do marketing. Instead, you can rely on people who already know how to drive results with marketing, so you don’t have to stress yourself out trying to maximize revenue online.
2. You can focus on more critical business tasks
When you’re trying to manage your business and daily tasks, it doesn’t leave much room for marketing.
Instead of forgoing marketing, you can invest in digital marketing campaign management and have marketers spearheading your campaign and handling every aspect for you. As a result, you’ll have more time to focus on essential tasks for your business, all while reaping the benefits of digital marketing.
3. You get experts working on your campaign
Even if you take the time to learn how to do digital marketing, you won’t know everything there is to know about marketing. In addition, managing your digital marketing can become stressful when you aren’t experienced with online marketing.
By investing in digital campaign management, you can have a team of experts working on your campaign. Marketing experts work on campaigns daily, so they know how to create, launch, and optimize campaigns successfully.
With experts at the helm of your campaign, you’ll drive better results for your business.
4. You get access to resources
When you let a marketing company take care of managing your online marketing, you’ll get access to resources that help your campaigns succeed. Marketing campaigns often require additional tools to help you manage your strategies.
It can quickly become overwhelming and costly to try and get tools for your different campaigns. Not to mention, it can be challenging to find the right tools to help you manage your marketing.
When you partner with a digital marketing company, you get all the resources you need to manage your online marketing. In addition, these companies have access to tools to help you get the most from your marketing.
7 strategies that use digital marketing campaign management
If you invest in digital marketing campaign management, you can have your marketing company manage multiple strategies for your business. So, what strategies are available to your business?
Here are some strategies you can include as part of your digital marketing campaign management:
- Pay-per-click (PPC) advertising
- Email marketing
- Content marketing
- Social media marketing
- Social media advertising
- Video marketing
You can use any combination of these strategies to help you grow your business online. With marketing campaign management, you can have a team of professionals develop your custom strategy.
At WebFX, for example, we provide you with a dedicated account representative that keeps you informed of your campaign’s progress every step of the way. Our account representatives communicate with various departments and experts to help you get the best results.
Good agencies have more than 50 testimonials.
Great agencies have more than 100 testimonials.
WebFX has over 1,020+ glowing client testimonials.See What Makes Us Stand out
How to find someone for digital marketing campaign management
If you want to have a marketing company managing your digital marketing, you need to find the right company for your business.
Here’s what to look for to find the right marketing campaign management company.
1. Look for companies that deliver custom campaigns
When you’re looking into digital marketing campaign management, you want to partner with a company that delivers custom campaigns. Your business is unique, so you need a marketing plan that works for you.
Cookie-cutter solutions may drive results, but they won’t maximize your results. A custom campaign is best to get the best return on investment (ROI) from your marketing campaign management.
As you vet companies, focus on ones that take the time to get to know your business and your goals. Companies that get to know you will build a campaign that helps your business succeed.
2. Look for transparency
When it comes to managing digital marketing, you want to partner with a transparent company. Digital marketing is an investment, so you want to know what you’re getting and how much it costs.
This step can be challenging, as many marketing companies hide their pricing and packages –– it forces you to contact them to see if they work with your budget. It can make the process more stressful for you as you try to find the right company.
Instead, opt to partner with a company that publishes its pricing and packages online.
It allows you to browse their offerings at your leisure and determine if the marketing company offers what you need. Not to mention, transparency online indicates that the company will be transparent about your campaign performance, too.
3. Look at the work they’ve done in the past
If you want to gain insight into a marketing campaign management company, look at the work they’ve done in the past.
The first place you’ll want to look is their portfolio. A portfolio gives you insight into what a marketing company has already done for its clients. From web design to individual strategy results, you can see how a marketing company helps its clients grow.
Another way to learn about their previous work is to look at client testimonials. Client testimonials show what a company does well for their clients and how they help their clients grow online. It provides you with insight into what it’s like to partner with a digital marketing campaign management company.
When you gain a bigger picture of the work a marketing company already did, you can better understand the work they’ll do for you and how they’ll help you grow online.
4. Look at their certifications
If you want to have a third-party managing online marketing for your business, you want to look for certifications from that company. Digital marketing certifications show you that a company is experienced and qualified to manage your marketing.
Some certifications you can look for include:
- Google Ads Certification
- Google Analytics Certification
- Meta Business Partner
- Google Premier Partner
These certifications show you that a marketing company is advanced in its field and qualified to handle your digital marketing campaign management.
At WebFX, we have all the above certifications and more!
5. Look for open communication
When it comes to finding the right digital marketing campaign management company, focus on companies with an open communication line. You want your marketing company to communicate with your business about the progress of your campaigns.
The right marketing company will have an open line of communication with your business. They’ll let you know what they’re doing, how your campaign progresses, and where you can improve your campaign to drive better results.
You should be able to contact your marketing campaign management company with any questions, concerns, or ideas.
6. Look for a company that drives results
Lastly, the right digital marketing campaign management company will know how to drive results to help your business grow. Ultimately, you want to earn a good ROI on your investment.
When you look into a company to manage your marketing, look for evidence that they have a history of driving results. You want to see them drive results in terms of:
- Traffic increase
- Phone calls
If a company drove results for their clients in the past, you can feel confident they’ll drive results for your business too.
Our digital marketing campaigns impact the metrics that improve your bottom line.See More Results
WebFX has driven the following results for clients:
In client revenue
Leads for our clients
Client phone calls
Get professional digital marketing campaign management with WebFX
Digital marketing campaign management is crucial if you’re too busy handling your business to manage your marketing. If you’re looking for a company that can help you grow online, WebFX is the best option.
We have a team of over 450 marketing experts ready to manage your marketing campaigns. We know how to drive results that help you grow online — we’ve driven over $3 billion in sales and over 7.8 million leads for our clients in the past five years.