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Published: March 28, 2023

Internet Marketing Prices for Every Strategy

Internet marketing is the best way to get your business found online – whether it be with one technique or a combination of a few. However, marketing budget can be a deciding factor in what kind of strategy you use for your company – so before deciding, it’s likely that you’ll do some research to inform yourself on the latest Internet marketing prices. Most companies don’t post their marketing price list on their websites, which can make it difficult to understand what strategies you can afford. On this page, we’ll help you decide what strategies are right for your business and whether or not they fit your marketing budget by providing you with transparent Internet marketing prices. So what is the average cost of online marketing? Read on to find out!

Digital Marketing Services Prices

Digital Marketing ServiceAverage CostLearn More
Search engine optimization (SEO) $1,500 – $5,000 / monthView our pricing
Pay-per-click (PPC) advertising$9,000 – $10,000 / month or 5-20% of monthly ad spendView our pricing
Email marketing$300 – $5,000 / month or $0.1 – $0.5 / email View our pricing
Social media marketing $900 – $20,000 / monthView our pricing
Website Design $2,500 – $100k / websiteView our pricing
Content marketing$2,000 – $10,000 / monthView our pricing
Website copywriting$25 – $25,000 / pageView our pricing

Search engine optimization (SEO) pricing

View Our Complete List of SEO Pricing

Search engine optimization (SEO), is the process of improving your website with elements such as backlinks, informative copy, and a clean HTML code. By improving your website in these ways, Google will rank you higher in search engine results pages, or SERPs, which helps customers to find you quickly and easily.

SEO is the best way to ensure that your customers can find you online, and it should be the first strategy you consider for your Internet marketing campaign.

At WebFX, we offer numerous SEO plans, customized to your needs and budget.

In 2024, small and medium-sized businesses (SMBs) should expect to pay $600-$20,000+ per month for SEO, depending on the size of their sites and campaign goals.

Pay-per-click (PPC) advertising pricing

View Our Complete List of PPC Pricing

PPC, or pay-per-click advertising, is a kind of paid ad system that works on a bidding system.

You can run PPC ads in search engines like Google or Bing, and you can also run them on social media platforms like Facebook or Twitter.

Each ad is targeted with keywords that mean the most to your audience, and you pay every time that ad is clicked – based on the popularity of that keyword. For example, if you want to target a keyword that hundreds of other competitors are also trying to target, you’re going to pay more per click — since there is more competition.

With WebFX, you can expect to pay 5-20% of your monthly ad spend for our PPC services. For most SMBs, ad spend ranges between $2,500-$5,000+ per month.

Email marketing pricing

View Our Complete List of Email Marketing Pricing

Email marketing is a cost-efficient way to reach customers that you already know are interested in your product or service.

In order to start an email marketing campaign, you’ll first have to gather a list of subscribers. This is what allows email marketing to be hyper targeted – the emails you send are going to consumers who have already expressed interest in your business by providing contact information.

An email marketing campaign has many components including custom unsubscribe pages, mobile and desktop optimized templates, and basic email send fees.

For email marketing services from WebFX, you’ll pay $300-$5000 per month or $0.1-$0.05 per recipient.

Social media marketing pricing

View Our Complete List of Social Media Pricing

With billions of users, social media presents some of the best platforms for marketing.

It not only shares information with your friends and followers, but has the potential to reach thousands of others.

Social media platforms are a great place to share links, images, and updates about your business.

At WebFX, our pricing varies depending on how many platforms you want to be active on. We offer social media marketing for Facebook, YouTube, Tumblr, Twitter, LinkedIn, Pinterest, and Instagram.

Per month, you can expect to pay $250-$10,000 for social media services.

Web design pricing

View Our Complete List of Web Design Pricing

Many business owners forget that web design is a huge part of your marketing campaign. Your web design essentially acts as a first impression of your company to online consumers, which makes it a crucial part of your marketing strategy.

It’s crucial that you have a design that speaks to your brand, and represents you in a visual way. A good web design will include seamless navigation, images and graphics, and great content placement.

Typically, businesses spend $2500-$100,000 on custom web design projects.

There are countless elements that go into web design, so it’s difficult to give an exact price range. That’s why we’ve created a web design cost calculator that you can use to input your needs, and get a general quote.

How much should you budget for Internet marketing?

On average, small-to-midsized businesses (SMBs) spend from $2500 to $12,000 per month on digital marketing. Companies often spend about 7-10% of their overall revenue on marketing.

Marketing budgets vary widely from business to business, though, so you should create a strategy tailored to your company’s unique needs. The ideal marketing budget for your business depends on your goals, company size, the channels you plan to use, and various other factors.

Video: Digital Marketing Services from WebFX

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Bill Craig

WebFX President