The goal of any digital marketing plan is to obtain more leads for your local business. You want to use methods that will help you reach valuable leads and get them to convert. Luckily, there are numerous lead generation methods you can use to help your local business earn more leads.
So, how do you determine the right method for your local business?
On this page, we’ll discuss the top three lead generation methods you can use for your business. Keep reading to learn more and call us today at 888-601-5359 to see how we can help you earn more credible leads that convert.
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1. Social media marketing
Social media marketing is a great lead generation method for your local business. This method enables you to connect with your target audience and nurture them towards conversion.
There are numerous social media platforms you can use to connect with your audience, such as Facebook, Twitter, Instagram, Pinterest, or LinkedIn. To figure out the right platforms for your business, you’ll need to study your target audience.
Your audience will be a determining factor in deciding which platforms will be the right fit for your business’s campaign. You want to use platforms that your audience uses the most.
Some social media platforms attract a different type of demographic than others. Investigate these platforms to see which groups use them the most, and if it includes your target audience, use that platform for reaching out to them.
Once you garner followers on your page, you’ll want to post interesting and enticing content to get them to convert. The type of content you post will depend on your platform. Each social media platform enables you to post different types of content, including photos, videos, GIFs, polls, or links.
You can investigate your platform and see what you can post. This will help you shape your digital marketing plan and decide on the types of posts you want to make to engage your audience.
Creating engaging posts are important because they bring new leads to your page. You can entice your audience to tag a friend in the comments or share your posts. This helps you reach more leads and get them to like your page.
Aside from engaging posts, you can use paid advertising options to attract leads. Each social media platform has their own advertising program. You can use these programs to place ads in the newsfeeds of your target audience.
These sponsored posts blend into a user’s newsfeed, so they’re often overlooked as ads. These ads help you reach more people that are interested in your local business because its content is both inconspicuous and engaging.
Social media marketing is a great way for your local business to obtain new leads. You can reach more qualified leads that are interested in your business.
Our award-winning team has over fifteen years of social media experience and is dedicated to helping you create a successful social media campaign. If you need more help exploring your platform options, check out our list of social media resources.
2. Pay-per-click (PPC) advertising
Pay-per-click (PPC) advertising is a great method to help your business reach leads that are most likely to convert. PPC ads are a paid form of advertisement. These ads appear at the top of the search results and are tagged with the word “ad.”
PPC operates on keywords, which trigger your site to appear in the search results. You want to use keywords that are relevant to your business, so you attract the right leads.
Long-tail keywords are better for your campaign because they drive in more qualified leads. If your long keyword was “plumbers in Harrisburg, PA,” you know that someone is searching for a plumber in the Harrisburg area. If you tried to rank for a vague keyword like “plumber,” you have no way of knowing the user’s search intent.
By using short-tail keywords, you’ll end up attracting a mix of people who are searching for the definition, looking to become a plumber, or wanting to hire a plumber. You want to focus on specific long-tail keywords so people who use them are likely to find your local business.
Once you have your keywords selected, you’ll bid for your placement. Set the amount you are willing to pay each time someone clicks on your ad, or your maximum bid. Your maximum bid and quality score will determine your ads placement.
PPC is a great option for your local business because it helps you reach more qualified leads. In fact, 65 percent of all high-intent searches result in clicking on an ad. These are leads that are ready to convert and need to find the right business.
A great feature of PPC is that you only pay when people click on your ad. You don’t pay for impressions, which means that your money is going towards leads that are more likely to give you a great return on your investment (ROI).
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3. Content marketing
Your audience is constantly seeking out information. They want answers to their questions and want to learn more about topics. This is an opportunity to share your knowledge with your audience.
You can create multiple types of content, including videos, infographic, blogs, or ebooks. The important part is that your content provides your audience with valuable information they need.
You can build yourself an authority in your field. For example, you can share industry insights or how-to articles on your services. When you take the time to share your knowledge, your audience will trust that you are knowledgeable and qualified in your field.
When it comes time to convert, your leads will remember the knowledge you shared and choose your business over the competition. Your audience can feel confident that you are an expert that can provide them with the best services.
To start using content marketing, you’ll need to figure out what your audience likes the most. Are they interested in reading blog posts or watching videos? This will help you shape your content marketing plan and get your audience engaged.
Content takes time and effort to produce, but the results are worth it. You can earn more valuable leads by attracting them through interesting, unique, and helpful material.
Take a look at our portfolio to see how quality content will help your business achieve lead generation success!
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WebFX is a top lead generation company for local businesses
Lead generation is important to your local business. By generating leads, you will earn more conversions that will help your local business grow. At WebFX, we know how to help your local business earn more valuable leads that turn into conversions.
We’re a full-service digital marketing company that specializes in lead generation. We have a team of 150+ experts that are dedicated to your campaign. Our award-winning team will bring their knowledge and expertise to help you create a successful lead generation campaign.
If you’re looking for results, we know how to drive them. To date, we’ve driven over $1 billion in sales and over 3 million leads for our clients. We strive to bring success to our clients’ campaigns first.
Our clients love the work we do, too. In fact, we have over 550 client testimonials from a variety of industries. Check them out to see what it’s like to partner with a top lead generation company like WebFX!
Get started today with local business lead generation
If you’re ready to start earning more valuable leads that turn into conversions, contact us online or call us today at 888-601-5359 to speak with a strategist.
We look forward to helping your business grow!
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