Bethany experiences frequent back pain, so she’s decided to look for a chiropractor. She starts searching across the web, looking for the right doctor. After doing some research and seeing a PPC ad, she finds a chiropractor and books an appointment.
But it’s not with your practice.
Without a strong digital marketing strategy, patients like Bethany will miss your practice and choose a different doctor instead. So, you need to develop a digital marketing strategy that helps you reach these patients.
That’s why we’ve created this list of chiropractic marketing ideas to help you get started:
- Use content marketing to drive valuable traffic to your site
- Advertise your practice through social media ads
- Use local SEO to reach patients in your area
- Engage prospects through email marketing
- Encourage patients to write reviews for your business
- Use PPC ads to reach people looking for a chiropractor
Need help launching your digital marketing strategy? With over a decade of experience, WebFX can help you craft a marketing strategy that drives more patients to your practice. Contact us online or call us today at 888-601-5359 to speak with a strategist about our digital marketing services!
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Chiropractic marketing idea #1: Use content marketing to drive valuable traffic to your site
First on our list of marketing ideas for chiropractors is to use content marketing to drive valuable traffic.
This strategy enables you to share your knowledge with people who want to learn more about visiting a chiropractor and related topics, like managing back pain. In return, you build trust with prospects and make them feel confident you know your industry well.
Content comes in numerous formats, including:
You can create a diverse array of content to appeal to different people in your audience. Regardless of the format you choose, make sure your content is informative and helpful for your audience, so it keeps prospects engaged.
Chiropractic marketing idea #2: Advertise your practice through social media
One of the best chiropractic promotional ideas is to advertise your practice through social media. Social media platforms are an excellent place for you to connect with prospects interested in your chiropractic services.
You can reach prospects on numerous platforms, including:
You’ll want to focus on platforms where your audience is likely to spend their time. Each network offers its own advertising service — you can look more into what each platform offers once you choose the best platforms to reach your audience.
Every platform offers different types of ads you can run, but at the very least, every platform offers photo, video, and carousel ad options. Social media ads tend to be more visual, which creates an excellent opportunity for you to catch your prospects’ attention and get them to check you out.
Additionally, social media ads are a great marketing idea for your chiropractic practice because they offer advanced targeting. You can show your ads to prospects who have the most interest in your services, making it easy for you to attract qualified patients.
Chiropractic marketing idea #3: Use local SEO to reach patients in your area
One of the best chiropractic marketing ideas for growing your business online is investing in local search engine optimization (SEO). Local SEO focuses on optimizing your presence in local searches, so you can drive patients from your area to visit your practice.
A significant component of driving local traffic is your Google My Business listing. This listing appears when prospects conduct searches like “chiropractor in [city]” or “chiropractor near me.” You’ll see it at the top of local search results in a feature known as the local 3-pack.
To help your practice appear in this feature, start by claiming your Google My Business listing. Fill it out thoroughly with all the information it asks for, like contact information, hours of operation, and services you provide.
Some other great ways to use local SEO to boost traffic include:
- Integrate relevant local keywords into your site
- Ensure your name, address, and phone number (NAP) are consistent across the web
- Localize your site content
Chiropractic marketing idea #4: Engage prospects through email marketing
Next on our list of marketing ideas for chiropractors is to engage prospects through email marketing. Email marketing enables you to connect with people interested in your practice directly — you can send them information directly to their inbox.
To start using email marketing, you need a list of subscribers. You can obtain subscribers by adding an email sign-up bar to your website or using a pop-up email sign-up. Once you have a list of subscribers, you can segment them based on their interest in your practice.
After segmenting prospects, send them email content that’s most relevant to them.
You may have some prospects interested in your spinal alignment services, while others are interested in your deep tissue massages. Segmenting these prospects enables you to send the most relevant information to each group.
To help you manage sending different types of emails to your prospects, use a tool like MyEmailFX. This tool enables you to create, send, and monitor your emails all in one place. It makes email marketing a breeze, so you can focus on handling the new patients you generated through this strategy.
Chiropractic marketing idea #5: Encourage patients to write reviews for your business
One of the best chiropractic promotional ideas is to encourage patients to leave reviews for your practice. People often serve as an excellent medium for promoting your practice — 92% of people trust recommendations over a brand.
That makes earning reviews a critical component to helping you gain new patients.
When people visit your practice, encourage them to review their experience online. They can leave reviews for your business on your Google My Business listing, Facebook profile, and more.
In addition to encouraging reviews, you also want to take time to respond to them. When people leave feedback, it can be positive or negative. Make sure you take time to respond to both types of feedback and resolve any issues.
Need help managing what people say about your practice? With our review management services, we can help you manage your online reputation to drive more patients to your practice. Contact us online or call us today at 888-601-5359 to learn more!
Chiropractic marketing idea #6: Use PPC ads to reach people looking for a chiropractor
The last item on our list of marketing ideas for chiropractors is running pay-per-click (PPC) ads for your business. These ads appear at the top of search results and above the organic listings.
PPC advertising helps you appear at the top of search results, which can help more qualified prospects find your practice.
This strategy is an excellent option for your practice because you have complete control over your budget. When you run PPC ads, you only pay when someone clicks on your ad — you pay for prospects interested enough in your practice to click on your ad.
To run PPC ads successfully, you need to identify keywords to target to ensure your ad appears in relevant search results. You’ll also want to create compelling ad copy, which can include ad extensions, to entice potential patients to click on your ad.
Creating an informative ad that targets the right keywords will help you reach more patients looking for your services.
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Put these chiropractic marketing ideas into action
These chiropractic marketing ideas are a great way for you to start promoting your practice. But when you’re busy running your practice, you may not have the time to dedicate to building your marketing strategy. That’s where WebFX can help.
Our team of over 300 marketing experts knows how to craft custom marketing campaigns that drive results. In the past five years, we’ve driven over $2.4 billion in sales and over 6.3 million leads for our clients.
We take the time to get to know your practice to deliver a marketing strategy that helps you thrive online.