When you work for a nursing home, providing quality care is always your top priority.
That takes time, energy, and commitment — and that needs to come across in your marketing campaigns.
But reaching the people who need your facilities is often easier said than done.
Internet marketing is your solution.
While your potential clients or patients may not use the Internet every day, their families almost certainly do.
And when someone’s family member or other loved one requires extra care, you can be sure that they’ll research their options online.
That’s how you leverage Internet marketing for a nursing home. You may not be able to reach all of your potential clients online — but you can build relationships with their families.
On this page, we’ll cover the five best ways you can engage users online, so you can help new clients and ensure the long-term success of your nursing home. Keep reading if you want to learn more, and give us a call at 888-601-5359 or contact us online to learn more about using Internet marketing to grow your nursing home.
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Web design is the process of creating a website that’s engaging, attractive, and easy to use.
When you have a website made to modern specifications, you can earn new leads even when you’re not actively running ad campaigns.
That’s because users appreciate when a company makes it easy for them to find all the information they need.
Certain web design elements help with this more than others. Below, we’ll cover a few design concepts that you can use to make your site a more effective marketing tool.
Responsive design means programming your website to adapt to any browser and screen size. So whether someone is accessing your site on a laptop or a smartphone, they’ll be able to easily find what they want on your site.
Responsive design is also one of 200+ Google ranking factors. That means you need a responsive website if you want to show up in Google search results (which we’ll discuss more later).
This is especially important since mobile traffic makes up a major portion of online traffic. If you don’t accommodate users’ behavior online, you could be missing out on a huge chunk of potential visitors.
Parallax scrolling is a design feature that involves overlaying graphics on a static background on your website’s pages.
Then, when a visitor scrolls through your page, the background image either stays still or moves more slowly than the graphics on top.
This creates a unique, engaging feel for a page, and it’s a great way to impress your visitors – and every touch of professionalism you add to your site can have an impact on how they perceive your nursing home.
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Search engine optimization
Search engine optimization (SEO) is the process of improving your site so that Google can understand it, rank it for keywords related to your industry, and direct its users to your pages.
The higher you rank in Google’s search results, the more people will visit your website.
That means more leads, more phone calls, and more clients.
As we said above, content (including videos) are big parts of SEO. Google uses certain indicators to determine whether you provide a good user experience, including how many people click on your site in search results, how much time they spend on your site, and more.
With that in mind, these are three of the best ways to help your site rank better in search:
Title tags are bits of HTML code that tell Google and users the topic of your page.
In search results, you’ll see title tags as the big blue links.
In HTML code, they’re the words between <title> and </title>.
Title tags are helpful because they set the stage for the rest of a page. So if you want to talk about medical options at your nursing home, you could use a title tag like “Medical Capabilities” followed by the name of your nursing home.
This will catch the attention of search engine users and hopefully get them to click to your site.
Once they’re there, you can use content on your well-designed website to convert those visitors into leads.
Headings act like section dividers, so users can easily scan and absorb your content. They’re also great ways to tell Google the specifics of a page.
In HTML, headings are broken down by numbers. H1s (or <h1></h1>) are the biggest and most important headings, followed by H2, H3, and so on.
This lets you break complex concepts into more manageable chunks, which helps visitors understand your content better.
That also means they’ll stay on your site longer, which increases the chance they’ll contact your nursing home directly.
Alt text refers to the text descriptions you include with the multimedia on your site.
Despite Google’s incredible sophistication, it’s still not able to “see” multimedia like images and videos.
Instead, you can use the alt tag to add short descriptions to multimedia, so Google can read them as text.
That helps Google understand your page a little more, and it shows that you’re dedicated to providing a positive user experience on your site.
No one likes to see giant walls of text when they click to a page, so when Google sees that you use multimedia, you’ll get a nice boost in rankings as a result.
Attract more clients with Internet marketing for your nursing home
WebFX is a leading digital marketing agency in the United States, and we specialize in results-driven strategies.
We’ve earned results for our nursing home clients, and we know what it takes to succeed in your industry. Whether you want to build awareness in your community, help more clients, or build relationships with families, we can make it happen.
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- Web Design for Assisted Living Facilities: a Guide