Are you looking to attract more leads for your event planning business? If so, digital marketing strategies can help you reach qualified leads and earn more revenue.
On this page, we’ll cover the top three lead generation methods for event planners. If you need help creating an event planning strategy for your business, call us today at 888-601-5359 or contact us online to speak with a strategist about our digital marketing plans.
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1. Use pay-per-click (PPC) advertising to reach more qualified event planning leads
Pay-per-click (PPC) advertising is one of the best methods for helping your event planning business reach valuable leads. PPC ads are paid advertisements that appear at the top of the search results, above the organic listings.
These ads attract leads that are ready to convert. In fact, PPC visitors are 50 percent more likely to convert than organic visitors. These leads know exactly what they want and just need to find the right business to fit their needs.
PPC ads are valuable to your event planning business. They help your business earn more leads that turn into conversions.
To start using PPC ads, you must select keywords. Keyword selection is an important part of your campaign because they trigger your ad to appear in relevant search results. If you want to appear in front of relevant leads, you must choose the right keywords.
Keyword research will help you find the right keywords for your campaign. As you conduct keyword research, you’ll want to focus on long-tail keywords. These are keywords that contain three or more words.
Long-tail keywords drive better leads for your campaign. You’ll attract leads that are specifically looking for your event planning business.
An example of a long-tail keyword is “event planners in Harrisburg, PA.” This is a specific keyword that indicates what the user wants to find. Keywords like “event planners” and “planners” aren’t specific and don’t indicate what a searcher wants to find.
Once you have your long-tail keywords selected, you will bid for your ad’s placement. You’ll set your maximum bid, which is the amount you’re willing to pay each time someone clicks on your ad. This amount is flexible and can be changed at any time.
Your maximum bid and quality score will determine your ad’s placement. Once you have your placement, you will launch your advertising campaign.
PPC ads will help you reach more valuable leads for your event planning business. It’s a great way to expand your business and gain new clients.
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2. Content marketing
Content marketing helps you drive leads that are searching for information. When you use content marketing, you provide your audience with valuable information about your business, services, and industry.
This strategy helps drive leads to your website. You provide them with helpful information, and they come to check it out. Once they read the information, they take time to get to know your business and become familiar with your brand.
To start using content marketing, you will need to conduct keyword research. Keyword research will help you figure out topics to cover with your content. You can see terms that are popular and create content around those topics to drive traffic to your page.
You’ll want to stick to industry-related topics. It’s tempting to create content based on trending topics, but it won’t help your business drive the best leads to your page. You’ll attract people that care more about the topic than hiring your event planning business.
By sticking to industry-related topics, you’ll attract leads looking for an event planner. It will help you drive more valuable results with your campaign.
There are numerous forms of content you can create to deliver information. This includes blogs, videos, infographics, and ebooks. You’ll want to use a variety of these different forms to keep your audience interested and engaged with your content.
When you create content, keep your audience in mind. You want to provide the best answers to their questions. Think about the user search intent and what someone would hope to find when they click on your content.
By creating valuable content, you’ll drive more leads to your page. You’ll engage them with information they want and encourage them to learn more about your business. It’s a great method for helping your event planning business earn new leads.
3. Social media marketing
Social media marketing helps you connect directly with people interested in your event planning business. You use social media sites to deliver connect and find new leads. It’s a valuable method for your business because 77 percent of all Americans have a social media profile.
You can use numerous social media platforms to reach your audience, including Facebook, Twitter, Instagram, Pinterest, and LinkedIn. The platforms you use will depend on where your audience spends the most time.
Once you have your platform selected, you can post a variety of content. The type of content will depend upon the platform. Some social platforms have more options for posting content, while others are hyper-focused on certain types of content.
When you create content on your platform, you create an opportunity for your audience to share that content. They can share the content on their profile and expose your brand to anyone that is friends with them on that social platform. It creates an opportunity for new leads to find your business.
In addition to organic sharing, you can also obtain new leads with paid social advertisements. Each social media platform offers a paid form of advertising. You can use social media ads to reach new leads for your business.
There are dozens of people on social media who are interested in hiring event planners. By creating a social media ad, you help your business reach these leads and expose these leads to your business. It’s valuable for helping you grow your business.
Social media ads seamlessly integrate into a user’s timeline. Since these ads look like a regular social media post, your audience is more likely to engage with it. To them, it’s just another post on social media that is relevant to them and their needs.
There are many great opportunities for your business to reach new leads. You can obtain valuable leads through social media by promoting your event planning business.
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WebFX will help your event planning business create a solid lead generation plan
When you’re trying to grow your event planning business, you must obtain new leads to continue to expand. A strong lead generation plan will help your event planning business continue to grow. At WebFX, we have over 25 years of experience creating lead generation campaigns.
We’re a full-service digital marketing company that specializes in lead generation. We have a team of over 500 experts that will bring their knowledge and expertise to your campaign. Our team of experts will help you create a lead generation plan that works for your event planning business.
If you’re looking for a company that drives results, look no further than WebFX. In the past five years, we’ve driven over $3 billion in sales and over 7.8 million leads for our clients. You can count on us to help deliver a campaign that works for your business.
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