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If you want to grow your janitorial business, you need to invest in digital marketing. A staggering 49 percent of organizations don’t have defined digital marketing plans. If you’re one of those companies, it’s time to take your marketing to new heights with digital marketing.

A strong digital marketing plan will help you increase traffic, obtain new leads, and earn more revenue.

On this page, we’ll look at the top three digital marketing strategies for janitors. To see how you can obtain valuable leads for your business, call us today at 888-601-5359 or contact us online to speak with a strategist about your custom digital marketing plan.

Let’s get started!

1. Use search engine optimization (SEO) to boost valuable traffic

Since 93 percent of all online experiences start with a search engine, it’s crucial that you invest in search engine optimization (SEO) to reach people looking for your services online.

SEO is the process of boosting your website’s rankings in the search results. When people search keywords and phrases related to your janitorial business, you want to appear on the first page of results, so people can find and contact you.

To start using SEO, you’ll need to select the keywords you want to target. Keywords determine when your website appears in the search results. Conducting keyword research will help you find the right keywords for your campaign.

As you conduct research, you’ll want to focus on long-tail keywords. These are keywords that contain three or more words. An example of a long-tail keyword is “janitors in Harrisburg, PA.”

Long-tail keywords are better for SEO because they drive more qualified traffic. You know what someone wants to find if they search “janitors in Harrisburg, PA.”

Once you select your keywords, you’ll add them to your site in key places. Adding keywords to your headings, page titles, meta descriptions, and body text will help Google understand the content of your pages and rank them in relevant search results.

Aside from keyword targeting, you’ll want to focus on these aspects of SEO too:

  1. Create content: Content provides your audience with valuable information they need. Creating content that matches search intent and provides valuable information will help drive more leads to your page. Content marketing drives more leads to your page and boosts your ranking because they spend more time on your page.
  2. Optimize page speed: Page speed determines whether your audience remains on your site. Your pages must load quickly to keep leads engaged and interested in your business.
  3. Invest in web design: Navigation and usability are crucial to your audience’s experience on your website. To help your audience have a positive experience on your site, you will need a clean and modern design. Not only will it be visually appealing, but it will also increase time spent on your site.

SEO is a great strategy for helping your business earn valuable traffic to your site — and ultimately leads and revenue.

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2. Sweep up valuable leads with pay-per-click (PPC) advertising

Pay-per-click (PPC) advertising is one of the best methods for obtaining valuable leads for your business. PPC ads appear at the top of the search results, above the organic listings.

Since PPC targets people who are already searching for your services online, you will earn more qualified leads with PPC advertising.

To start using PPC ads, you must select the keywords and phrases you want to trigger your ads. Like SEO, you’ll want to stick to long-tail keywords. These keywords have a lower cost per click (CPC), due to less competition, which means you can enable more clicks for your budget.

Once you have your keywords selected, you’ll bid for your ad’s placement. Your ad’s placement is determined by your bid and quality score.

Quality score is based on numerous factors, like ad relevancy. Google wants to put the best and most relevant ads first. If you have a high quality score, your ad is very relevant and more likely to appear higher in the search results.

Google Ads, the program that runs PPC ads, enables you to easily monitor your campaign. You can see results for your ad the minute you launch your campaign.

PPC is budget-friendly, too. Whether you want to spend $200 or $1000, you choose the amount that’s right for your budget. It is important to note, however, that you won’t see the same results with $200 that you would with $1000.

This method will help janitors obtain valuable leads. If you want to earn more leads that are ready to convert, invest in PPC. Call us today to speak with one of our 200+ experts about creating a custom PPC campaign!

3. Keep your audience up to date with email marketing

Some businesses falsely believe that email is an outdated tactic that is ineffective at earning conversions for your business. The reality is that email marketing can earn you $44 for every $1 spent – an ROI of 4400%!

Email marketing allows you to send personalized information to leads so they can learn more about your business and contact you to become customers.

To start using email marketing, you must obtain a list of subscribers. The best way to do this is by adding sign-up forms to your website.

It is best to obtain subscribers through your site rather than buying email lists. Paid email lists won’t have as many valuable leads. Most people on the lists won’t read your emails, as they will either end up being spammed or deleted.

People who sign up for your emails want to learn more about your business. They are more likely to become customers than a random person who didn’t sign up to hear from you. When you want to earn conversions, it’s best to focus on obtaining leads through organic means rather than paid lists.

Once you have a list of subscribers, you can segment them by hobbies, interests, gender, marital status, buying habits, and more. You can personalize your subscribers experience after obtaining this information, which helps them engage more with your business.

You can send a variety of content to your audience like promotions, deals, links to content, or other interesting information. It’s a great opportunity to get your audience thinking about your business.

Email marketing allows you to directly connect with leads. You know who they are, so it makes it easier for you to deliver personalized content that will get them to convert. This translates into more conversions for your janitorial business.

Want to speak with an expert? Call us at 888-601-5359

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WebFX will help you create a customized digital marketing campaign

If you want to reach valuable leads for your janitorial business, a digital marketing plan will help. You can use methods that will effectively help you earn more leads and conversions for your business. At WebFX, we have more than 28 years of experience creating digital marketing campaigns that drive results.

We’re a full-service digital marketing company that offers numerous digital marketing strategies to help your business grow. Our team of 500+ experts will bring their knowledge and expertise to your campaign. We’ll help you create a custom plan that is unique to your business.

If you’re looking for a company that drives results, look no further than WebFX. To date, we’ve driven over $6 billion in sales and over 24 million leads for our clients. We focus on driving successful results for your business first.

Our clients love the work we do for them. In fact, we have more than 1,100 client testimonials that attest to the quality of our work. Check them out to see what it’s like to partner with us!

Clean up your digital marketing plan today

If you’re ready to start obtaining valuable leads for your janitorial business, contact us online or call us today at 888-601-5359 to speak with a strategist about our digital marketing plans.

We look forward to hearing from you!

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