If you’re looking for a way to expand your reach to obtain more leads for your janitorial business, social media marketing is a great option. Social media helps you connect with valuable leads that are interested in your business. You can turn these leads into valuable conversions for your business.
On this page, we’ll provide you with four social media tips to get you started with your social media campaign. If you need help creating your social media campaign, call us today at 888-601-5359 or contact us online to speak with a strategist.
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1. Research your target audience
Before you embark on your social media marketing journey, you must research your target audience. It’s important that you understand your audience and the type of content that appeals to them. Researching your target audience will also help you figure out the right platform for your social media marketing strategy.
Different groups of people frequent certain social media platforms. A social media platform like Facebook appeals to a wide variety of people, but mostly attracts people that fall into the 35-55 age demographic. Other platforms, like Twitter, appeal more to people in the 18-35 age demographic.
It’s important to know who you’re trying to target for your cleaning services, so you can reach them on platforms they frequent the most. While someone demographic groups have a profile on certain social media sites, it doesn’t always mean they engage frequently on those sites. Some people have profiles on Facebook, Twitter, and Instagram, but may only engage on Twitter.
Aside from determining your platform, researching your target audience also helps you decide on the type of janitorial-focused content to post. Your audience has different needs when they visit your social media page. Some are looking for information about your services or products, while others seek basic information about industry topics.
You must know what your audience wants so you can produce content that interests them. Quality content will keep your audience engaged on your social media pages.
By researching your target audience first, you’ll create more valuable content on your social media sites and reach them on platforms they use the most.
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2. Create a variety of content for your audience
When you start developing your social media strategy, it’s crucial that you create a variety of content. You want to keep your audience consistently engaged on your page. If you’re always posting the same content, it won’t make your profile interesting to your audience.
The type of content you can post will depend on the platforms you use. Some social media platforms have more flexibility than others. If you’re using multiple social platforms, you must investigate their capabilities to see what you can post.
Facebook and Twitter offer the biggest variety of content you can post. On these platforms, you can post photos, videos, links to content, polls, and more. This makes it easy for you to create a variety of interesting and engaging content.
Platforms like Instagram are more hyper-focused. On this platform, you can post photos and videos to engage your audience. It’s a great platform for giving your audience visual content.
Regardless of the platform, it’s crucial that you vary your content to make it interesting and engaging for your audience. You want to give them a reason to come back to your page each time.
Creating a variety of content will help you build a stronger social media presence. At WebFX, we have a team of over 500 experts that will help you build an interesting and engaging social media campaign. If you’re interested in making your social media presence more engaging, call us today at 888-601-5359 to speak with a strategist about a customized social media campaign.
3. Use a scheduling program for your janitorial posts
When you start a social media campaign for your cleaning services, you’ll come to find that it’s crucial to post frequently. If you want your brand to stay relevant and be at the forefront of your audience’s mind, you must post frequently.
The issue arises when you’re trying to manage posting content every day to different social media platforms. It can disrupt your daily routine to have to find time to post every day. To avoid this, you can use a social media scheduling program.
Social media scheduling programs, like Hootsuite and Buffer, allow you to schedule your content in advance. If you want to post a month’s worth of content, you can easily schedule it in advance through a social media scheduling program.
Instead of taking time out of your day each day, you can take one day and post all of your janitorial-related content for the month. This makes it easy for you to get all your content done in one day and only need to focus on monitoring it in the future.
In addition, scheduling all your content at once helps you create a more cohesive cleaning services campaign. You can preview all your posts and ensure that your campaign flows well together. By scheduling content, you will create a better campaign that is more engaging for your audience.
4. Run paid social ads
Aside from the organic and free options to post content, there is also the option to run paid ads for your janitorial business. Paid social ads are a great opportunity for you to obtain leads that haven’t found your janitorial business yet.
With paid social ads, you can target leads interested in your cleaning services. Popular social media platforms like Facebook, Twitter, and Instagram allow you to run social media ads to reach new leads for your business. You can easily set up these ads through your business profile
Social ads allow you to target specific people in your demographic. If you’re looking to target men between the ages of 35-55 located in Harrisburg, PA, you could set your target audience to reach those specific people. If someone fits your target description, your ad will appear in their news feed.
Running social ads is an efficient way for you to gain new leads for your business. You’ll put your janitorial business in front of relevant leads that need a business like yours. It is an efficient way to grow your business.
WebFX will help you build your social media presence for your cleaning business
If you want to expand your cleaning business, social media platforms offer a great opportunity for your business to reach new leads. You’ll help your business connect with people who want to hear more from your business. If you’re looking to improve your social media presence, WebFX can help.
We’re a full-service digital marketing company that specializes in social media marketing services. We have a team of over 500 experts that will bring their knowledge and expertise to your campaign. We’ll help you create a social media campaign that grows your business.
If you’re looking for a company that knows how to drive results, look no further than WebFX. In the past five years, we’ve driven over $6 billion in sales and over 7.8 million leads for our clients. When you partner with us, you’ll get a team of experts that know how to help your business grow.
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