Web Design for Publishing Companies: 4 Must-Have Elements
WebFX offers custom web design for publishing companies, focusing on user-friendly navigation, visual appeal, quality content and eye-catching visuals. Our expert team helps drive customer growth.
-
insights from 149,000+ hours of professional services marketing experience
Whether your publishing company has a physical location or is strictly online, your website plays a big role in your success. It provides your audience with a hub where they can learn about your company and services.
If your website doesn’t provide a positive experience or frustrates visitors, you’ll risk losing customers to your competition. That’s why it’s important to invest in web design for publishing companies.
Web design will help you create a functional and aesthetically pleasing website that drives the results you desire for your publishing company. You’ll drive qualified traffic, obtain leads, and boost revenue for your publishing business.
Keep reading to learn what you need to make a successful website and how WebFX can help you build it!
If you’re new to web design, there’s no need to stress. At WebFX, our award-winning design team will walk you through the process and help you create a custom site that lets you grow as a business. Contact us online or call us at 888-601-5359 to learn more!
Web design for publishing companies: 4 things you need in your website’s design
To see success with publishing web design, you need to have some key elements. Let’s take a look at what you need to have a top-notch website that provides a positive user experience:
1. Organized navigation
One of the most critical aspects of web design for publishers is your navigation. The navigation bar is what you see at the top of any page people visit on your website. This feature is critical for helping people move around your website and find the information they need about publishing.
When you create your navigation bar, you want to:
- Use broad headings to organize your pages
- Integrate subheadings to further organize pages
- Add a search feature for people to find specific information
- Use your logo for easy brand recognition
Creating a functional and helpful navigation will ensure that people stay engaged on your website longer, so they learn more about your publishing company and ultimately choose you.
2. Visual appeal
Did you know that 94% of first impressions come from web design? Your website sets the tone for how people view your publishing company. If you have a poor or unappealing web design, you risk losing those leads to your competition.
To keep people engaged on your website, you must create a visually appealing design.
Generally, a good rule is to create a style guide for your publishing company. A style guide sets parameters for how elements on your website will look. It also ensures your website looks consistent no matter what page a visitor checks out.
When creating the visual appeal of your website, consider elements like:
- Color scheme (3-4 colors to keep it simple)
- Logo design
- Font style and size
- Image style
- Video style
- Page layouts
Having these elements planned out will ensure your website provides a cohesive and positive experience while people learn about your publishing services.
3. Content
As a publishing company, you have a lot of content to share with users. From helping people understand how publishing works to detailing your services, you have tons of information to offer to your audience. That’s why content creation is a core component of successful publisher web design.
People come to your website to receive information, so it’s important that you deliver. From website copy to blog posts to informational articles, you’ll share a lot of content on your website with your audience.
Any copy on your website should be relevant and engaging to grab readers’ attention and keep them engaged. You’ll also want to stick to short paragraphs, so users can easily skim your pages –– two to three lines per paragraph works best.
You can also use header tags to help break up information into sections and make it easier to understand.
So, if you want to drive success with web design for publishers, you need to add relevant and helpful content throughout your website.
4. Eye-catching visuals
Another important aspect of publisher web design is using eye-catching visuals. While content is important, you don’t want to forget about the elements that draw visitors’ eye. Visuals help break up text on your website and help enhance the content on your website by providing a visual representation of the information you share.
From images to videos to graphics, you can integrate numerous types of visual elements to help make your website visually appealing for your audience.
When you add visual elements, ensure that they are high-quality. Having grainy, stretched, or low quality images will negatively impact engagement on your website.
How WebFX can help with web design for publishers
At WebFX, our award-winning team can help bring your web design vision to life. We’ve been meeting the needs of companies from all industries and of all sizes for more than 28 years, providing the web design services needed to increase brand awareness and drive revenue.
Your finished site will be:
- Professionally styled
- Fully customized
- Responsive and mobile friendly
- Optimized for online search traffic
- Secure (HTTPS)
You can count on us to work with you every step of the way to incorporate the design elements your publishing company needs to succeed.
Our web design services include:
- Responsive design
- Content management system access
- Database integration
- World-class technology
- Ecommerce functionality
- Website page creation and copywriting
- Search engine optimization (SEO)
- And more!
Our team of experts will help you craft the website you need to drive more customers for your publishing company.
Get started with web design for publishing companies today
At WebFX, we want your publishing company to have a website that delivers a positive first impression, draws users in, and keeps them coming back for more. Our team of experts can help you accelerate your reach and growth with web design services that work for you.
We’ve already launched over 1600 websites for our clients. Check out our web design portfolio to see the work we’ve done for our clients!
Ready to build your publishing company’s dream website? Contact us online or call us today at 888-601-5359 to speak with a strategist!
We Drive Results for Publishing Companies
- Data-driven decision making that’s generated $3B in revenue for clients
- Dedicated account manager backed by 500+ digital experts
Solving key challenges for publishing companies
Our website isn’t driving enough traffic
Optimize your website to achieve higher rankings in the search results when potential clients search for your services online, so you can enjoy more web traffic and revenue.
We’re struggling to stay ahead of our competitors
Outshine your competitors in the search results and launch cutting-edge marketing strategies that encourage your audience to choose your services every time.
We’re not selling the services we offer
When you partner with WebFX, we’ll help you get your services in front of the people actively searching for them so you can maximize your revenue.
We’re not attracting enough new clients
Craft engaging website copy and designs that encourage more of your website visitors to become leads (and eventually clients) with our team of award-winning copywriters, designers, and more.
