When someone wants to find a computer repair shop, they’re turning to the Internet to help them find the right one. If you haven’t invested in digital marketing for computer repair shops, you’re missing a prime opportunity to reach potential leads as they browse the web.
There are numerous strategies you can use to start marketing your computer repair business online. Below, we’ll cover the top three digital marketing strategies, including:
Jumpstarting these strategies can be a big undertaking, so consider partnering with a digital marketing company like WebFX. We have over a decade of experience in digital marketing, so you can feel confident we’ll create campaigns that grow your business.
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WebFX has driven the following results for clients:
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Digital marketing for computer repair shops: 3 strategies to market your business
Ready to start marketing your computer repair shop online? Here are three strategies you can use to reach more people who need help with their computers:
Computer repair digital marketing strategy #1: SEO
Search engine optimization (SEO) is a critical strategy for driving success with online marketing for computer repair shops. This strategy involves optimizing your web pages to rank better in search results, so people find your business when searching for computer repair shops.
To launch your SEO strategy, follow these best practices:
- Optimize for long-tail keywords: Long-tail keywords contain three or more words and help you drive more qualified traffic to your website. Conduct keyword research to identify these terms and integrate them into your website.
- Improve website load time: Google takes your website’s load time into account when ranking your business, so you must ensure your website loads fast. Use Google PageSpeed Insights to uncover ways to improve website load time, or invest in page speed services to have professionals do it for you.
- Make your website mobile-friendly: With Google’s mobile-first index, having a mobile-friendly website is critical if you want to rank in results. To make your website mobile-friendly, integrate responsive design to adapt to whatever device your audience uses.
SEO is a pivotal strategy for digital marketing for computer repair shops because it helps you increase your business’s visibility in search results. When you rank better in search results, more people will discover your PC repair shop and visit your website to learn more about the services you offer.
Computer repair digital marketing strategy #2: PPC
Another great strategy to include when you do digital marketing for computer repair shops is pay-per-click (PPC) advertising. PPC ads appear at the top of search results above organic SEO listings.
These paid ads help your computer repair company increase brand awareness and visibility, while also helping you obtain qualified leads. In fact, 65% of all high-intent searches result in someone clicking on an ad.
Here are some best practices to follow to make PPC an effective strategy for Internet marketing for computer repair shops:
- Bid on relevant long-tail keywords: Like SEO, PPC ads use keywords to determine where your ad appears in search results. Focus on long-tail keywords for your ads, as they have lower bid amounts due to less competition, and attract more qualified leads.
- Use ad extensions: Your ad copy is critical for getting leads to click on your ad. Consider using ad extensions to add more helpful information to your ads, like a phone number or additional links to your website, to entice more people to click.
- Create a custom landing page: Once leads click on your ad, you want them to keep learning about your brand. With a custom landing page, you tailor your landing page to only include information relevant to your ad copy, so leads stay engaged.
With PPC advertising, you’ll help people find your computer repair company first when looking for the right business to fix their PC.
Computer repair digital marketing strategy #3: Social media advertising
Social media advertising is another great strategy that’s part of digital marketing for computer repair shops. This strategy involves creating ads to show in users’ newsfeeds as they scroll through social media.
Social media ads help you put your brand in front of leads interested in your services, but haven’t discovered your business yet. It’s a great strategy to increase brand exposure and drive qualified leads that turn into conversions.
To launch a successful social media ad strategy, follow these best practices:
- Use high-quality visuals: Social media ads are visual, so you want to ensure that you use high-quality visuals to catch your audience’s attention. Pixelated images or grainy videos won’t generate clicks for your PC repair business.
- Match your ad copy and visual: Your ad visual is what catches your audience’s attention, but you need relevant ad copy to go with it. Make sure you craft ad copy that informs your audience and leads them to want to learn more about your service.
- Refine your ad targeting: One of the biggest benefits of social media is the advanced targeting features. With social media advertising, you can target leads precisely to reach the right people. Consider setting up custom audiences to help you reach the right people.
Get started with digital marketing for computer repair shops
When you invest in Internet marketing for computer repair shops, you can start marketing your business to people who need computer repairs. If you don’t have the time to dedicate to building your digital marketing strategy, let WebFX help.
We have a team of over 500+ marketing experts that know how to drive results with digital marketing. In the past five years, we’ve helped our clients drive over $6 billion in revenue and over 7.8 million leads.
As a full-service digital marketing company, we offer all the services you need to market your business online.
- Digital Marketing for Computer Repair Shops: 3 Strategies to Market Your Business
- Computer Repair Digital Marketing Strategy #1: SEO
- Computer Repair Digital Marketing Strategy #2: PPC
- Computer Repair Digital Marketing Strategy #3: Social Media Advertising
- Get Started with Digital Marketing for Computer Repair Shops