Thanks to Amazon Posts, Lee just scored another order for his business — and he didn’t pay a cent for it. Amazon Posts, also called Posts, offer your company a free way to promote your brand and products on Amazon. Like social media posts, Posts use captivating images, compelling captions, and a prime spot in product listings to drive brand awareness, product discovery, and even product orders.
Keep reading to learn all about Amazon Posts, complete with answers to the following questions:
- What are Amazon Posts?
- Who can create Amazon Posts?
- Why create Amazon Posts?
- How do I create Amazon Posts?
- What are some Amazon Posts examples?
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What are Amazon Posts?
Amazon Posts are cards or posts that promote your brand and products for free through lifestyle images, descriptive captions, and a link to the relevant product’s page. Posts appear across the Amazon app, including your brand’s feed, related product and category feeds, and your product’s listing.
Who can create Amazon Posts?
If you’re looking to create Amazon Posts, you’ll need to meet the following requirements:
- Amazon Brand Registry member
- U.S. Amazon seller or vendor
- Amazon Store owner
Per Amazon Posts guidelines, you cannot create Posts for the following products:
- Alcohol beverages
- Tobacco products and related tobacco products
- Adult products
- Tattoo and body branding products
- UV tanning services and equipment
- And more
Not enrolled in Amazon Brand Registry or behind an Amazon Store? Check out our guides for opening an Amazon Store and becoming an Amazon Brand Registry member. If you need help, we offer Brand Registry consulting services for Amazon, plus Store launch services for Amazon!
Why create Amazon Posts?
Companies like yours can use Amazon Posts to reap several benefits, including:
- Promote products for free across Amazon
- Help shoppers discover new products
- Get valuable data on which images and captions drive views and clicks
- Repurpose social media content for Amazon and maximize its value
- Create demand for your products with lifestyle imagery, which shows people using your product
- Build brand awareness for your brand and products
Ready to get started with Posts? Keep reading for our walkthrough on how to create Amazon Posts.
How to create Amazon Posts
In seven steps, you can build and launch your first set of Amazon Posts. Here’s how:
1. Visit posts.amazon.com
When you arrive at posts.amazon.com, you’ll either see the Amazon Posts dashboard or the Amazon Seller Central login screen. If you see the login screen, go ahead and enter your credentials to load the dashboard.
2. Create your profile
Once you see the Amazon Posts dashboard, you’ll need to create your profile, which includes:
- Verifying your brand name
- Uploading your brand logo
After you complete these two steps, you can move onto building your first set of Amazon Posts.
3. Click “Create Post”
Next, click the “Create Post” button in the upper-right hand corner. The dashboard will then load the Amazon Posts builder, which allows you to create and preview your Posts.
4. Upload your photo
Start by uploading a photo for your Amazon Posts — each Post will feature one image. When choosing your image, keep in mind the following requirements:
- File format: JPG or PNG
- Color format: RGB
- Display aspect ratio: 1×1, 16×9, 4×3
- Maximum file size: 100 MB
- Resolution: 640 x 640 pixels or larger
Your image cannot contain the following, either:
- A call-to-action (CTA), like “Buy Now”
- A brand logo or combination of logos
- A cluster of elements, like highlighting multiple products in a collage
- An animation
Aim to use lifestyle images. Amazon advises, for example, using images that put your brand or product in context. A company that sells sportswear, for instance, may upload pictures that show people in the gym wearing their product.
5. Add your caption
Next, write your caption — captions have a limit of 2200 characters. Captions for Amazon Posts must comply with the following requirements:
- Promote a product your business owns or carries authorization to resell or distribute
- Use language suitable for a general audience
- Written in the primary language of the Amazon site where the Post lives, like Spanish for Posts on amazon.es or English for Posts on www.amazon.com
Your caption should also avoid:
- Questions that speak to the user directly, like “Are you looking for…?”
- Star ratings or customer reviews
- Fake functionality, like a “play” button
- Emotionally charged language, like “Last chance” or “Don’t miss out”
- Deal promotions
- References to other brands
- Requests to contact your brand via other channels, like email or social media
- Like, comment, or share requests
- Shipping or delivery claims
Amazon does offer some flexibility when it comes to captions. You can use emoticons, for instance, and hashtags. Shorthand, like “w/” for “with” is also allowed.
Keep in mind, however, that shorthand could leave some shoppers confused.
6. Enter your ASIN
Once you add your creatives, enter your product ASIN, which will provide Amazon with the appropriate link for your Amazon Post. This link will take shoppers to your product listing — if they click on your Amazon Post — so make sure your ASIN is correct.
7. Submit your Amazon Post
With your image uploaded, caption written, and ASIN provided, you can preview and submit your Post to Amazon. In the Post builder’s right-hand corner, you can see what your Post will look like on Amazon. Double-check for any errors, like typos, and then click “Submit for review.” After Amazon approves your Posts, you can monitor its performance at posts.amazon.com.
Keep in mind that you can create an unlimited number of Posts, so take advantage of this feature to build brand and product awareness, as well as drive sales.
5 Amazon Posts examples to inspire your first Post
If you’re looking for some inspiration for your first Post, check out these five Amazon Posts examples:
1. Skip Hop
In this example, from Skip Hop, the company uses an emoji to stand out on a product listing:
Shoppers that open the Post learn more about the Skip Hop brand and one of its products:
With its Amazon Posts, WACACO coordinates its image and caption to target its audience — campers:
On the detail page, shoppers can see the product up close, plus its price and ratings:
3. Best Friends
In this Amazon Posts example, Best Friends uses shorthand — “puuurfect” — to connect with shoppers:
The company also includes valuable information on the detail page, like the number of colors available:
4. Cave Tools
Cave Tools uses Posts to show its product, a grill scraper, in action: Like WACACO, Cave Tool’s Posts view benefits from an impressive star rating and competitive price:
RTIC uses its lifestyle photo to showcase not one but three of its products:
On the detailed view, RTIC uses a hashtag to highlight its product’s value — #OverbuiltNotOverpriced: If you want to see more Amazon Posts examples, open up your Amazon app and start browsing product listings. You’ll quickly see “Related posts” on a variety of listings, which can provide your company with lots of inspiration.
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- Boost brand awareness
- Drive product discovery
- Uncover product features to highlight
- Generate product sales
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