What Are Amazon Posts? (And How to Create Amazon Posts Like a Pro)

Sarah is a Web Marketing Specialist at WebFX. Certified in Google Analytics and Google Ads, Sarah also specializes in content marketing, as well as marketing and advertising on ecommerce platforms like Amazon. In 2006, she was awarded Time Magazine’s “Person of the Year” award. When she isn’t polishing her award, she’s spending time with her flock of ducks. Follow her on Twitter @the_berry_bot.

Thanks to Amazon Posts, Lee just scored another order for his business — and he didn’t pay a cent for it.

Amazon Posts, also called Posts, offer your company a free way to promote your brand and products on Amazon. Like social media posts, Posts use captivating images, compelling captions, and a prime spot in product listings to drive brand awareness, product discovery, and even product orders.

Keep reading to learn all about Amazon Posts, complete with answers to the following questions:

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What are Amazon Posts?

Amazon Posts

Amazon Posts are cards or posts that promote your brand and products for free through lifestyle images, descriptive captions, and a link to the relevant product’s page. Posts appear across the Amazon app, including your brand’s feed, related product and category feeds, and your product’s listing.

Who can create Amazon Posts?

If you’re looking to create Amazon Posts, you’ll need to meet the following requirements:

Per Amazon Posts guidelines, you cannot create Posts for the following products:

  • Alcohol beverages
  • Tobacco products and related tobacco products
  • Adult products
  • Tattoo and body branding products
  • UV tanning services and equipment
  • Weapons
  • And more

Not enrolled in Amazon Brand Registry or behind an Amazon Store? Check out our guides for opening an Amazon Store and becoming an Amazon Brand Registry member. If you need help, we offer Amazon Brand Registry consulting services, plus Amazon Store launch services!

Why create Amazon Posts?

Amazon Posts

Companies like yours can use Amazon Posts to reap several benefits, including:

  • Promote products for free across Amazon
  • Help shoppers discover new products
  • Get valuable data on which images and captions drive views and clicks
  • Repurpose social media content for Amazon and maximize its value
  • Create demand for your products with lifestyle imagery, which shows people using your product
  • Build brand awareness for your brand and products

Ready to get started with Posts? Keep reading for our walkthrough on how to create Amazon Posts.

How to create Amazon Posts

In seven steps, you can build and launch your first set of Amazon Posts. Here’s how:

1.      Visit posts.amazon.com

When you arrive at posts.amazon.com, you’ll either see the Amazon Posts dashboard or the Amazon Seller Central login screen. If you see the login screen, go ahead and enter your credentials to load the dashboard.

2.      Create your profile

Once you see the Amazon Posts dashboard, you’ll need to create your profile, which includes:

  • Verifying your brand name
  • Uploading your brand logo

After you complete these two steps, you can move onto building your first set of Amazon Posts.

3.      Click “Create Post”

Next, click the “Create Post” button in the upper-right hand corner. The dashboard will then load the Amazon Posts builder, which allows you to create and preview your Posts.

4.      Upload your photo

Start by uploading a photo for your Amazon Posts — each Post will feature one image.

When choosing your image, keep in mind the following requirements:

  • File format: JPG or PNG
  • Color format: RGB
  • Display aspect ratio: 1×1, 16×9, 4×3
  • Maximum file size: 100 MB
  • Resolution: 640 x 640 pixels or larger

Your image cannot contain the following, either:

  • A call-to-action (CTA), like “Buy Now”
  • A brand logo or combination of logos
  • A cluster of elements, like highlighting multiple products in a collage
  • An animation

Amazon Posts example

Aim to use lifestyle images. Amazon advises, for example, using images that put your brand or product in context. A company that sells sportswear, for instance, may upload pictures that show people in the gym wearing their product.

5.      Add your caption

Next, write your caption — captions have a limit of 2200 characters.

Captions for Amazon Posts must comply with the following requirements:

  • Promote a product your business owns or carries authorization to resell or distribute
  • Use language suitable for a general audience
  • Written in the primary language of the Amazon site where the Post lives, like Spanish for Posts on amazon.es or English for Posts on www.amazon.com

Amazon Posts example for captions

Your caption should also avoid:

  • Questions that speak to the user directly, like “Are you looking for…?”
  • Star ratings or customer reviews
  • Fake functionality, like a “play” button
  • Emotionally charged language, like “Last chance” or “Don’t miss out”
  • Deal promotions
  • References to other brands
  • Requests to contact your brand via other channels, like email or social media
  • Like, comment, or share requests
  • Shipping or delivery claims

Amazon does offer some flexibility when it comes to captions. You can use emoticons, for instance, and hashtags. Shorthand, like “w/” for “with” is also allowed. Keep in mind, however, that shorthand could leave some shoppers confused.

6.      Enter your ASIN

Once you add your creatives, enter your product ASIN, which will provide Amazon with the appropriate link for your Amazon Post. This link will take shoppers to your product listing — if they click on your Amazon Post — so make sure your ASIN is correct.

7.      Submit your Amazon Post

With your image uploaded, caption written, and ASIN provided, you can preview and submit your Post to Amazon. In the Post builder’s right-hand corner, you can see what your Post will look like on Amazon. Double-check for any errors, like typos, and then click “Submit for review.”

After Amazon approves your Posts, you can monitor its performance at posts.amazon.com. Keep in mind that you can create an unlimited number of Posts, so take advantage of this feature to build brand and product awareness, as well as drive sales.

5 Amazon Posts examples to inspire your first Post

If you’re looking for some inspiration for your first Post, check out these five Amazon Posts examples:

1.      Skip Hop

In this example, from Skip Hop, the company uses an emoji to stand out on a product listing:

Amazon Posts example: Skip Hop

Shoppers that open the Post learn more about the Skip Hop brand and one of its products:

Amazon Posts example detail: Skip Hop

2.      WACACO

With its Amazon Posts, WACACO coordinates its image and caption to target its audience — campers:

Amazon Posts example: WACACO

On the detail page, shoppers can see the product up close, plus its price and ratings:

Amazon Posts example detail: WACACO

3.      Best Friends

In this Amazon Posts example, Best Friends uses shorthand — “puuurfect” — to connect with shoppers:

Amazon Posts example: Best Friends

The company also includes valuable information on the detail page, like the number of colors available:

Amazon Posts example detail: Best Friends

4.      Cave Tools

Cave Tools uses Posts to show its product, a grill scraper, in action:

Amazon Posts example: Cave Tools

Like WACACO, Cave Tool’s Posts view benefits from an impressive star rating and competitive price:

Amazon Posts example detail: Cave Tools

5.      RTIC

RTIC uses its lifestyle photo to showcase not one but three of its products:

Amazon Posts example: RTIC

On the detailed view, RTIC uses a hashtag to highlight its product’s value — #OverbuiltNotOverpriced:

Amazon Posts example detail: RTIC

If you want to see more Amazon Posts examples, open up your Amazon app and start browsing product listings. You’ll quickly see “Related posts” on a variety of listings, which can provide your company with lots of inspiration.

Start driving traffic to your product listings with Amazon Posts

Amazon Posts offer your business a free and effective way to:

  • Boost brand awareness
  • Drive product discovery
  • Uncover product features to highlight
  • Generate product sales
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