Did you know that 70% of clicked search results are organic, unpaid results? If you want to rank at the top of search results to earn more leads and revenue, you need to invest in search engine optimization (SEO) services — and we compiled some helpful SEO tips and tricks to help you maximize results. In this post, we’ll provide you with six SEO tips and tricks to help improve your organic rankings.
1. Target long-tail keywords to connect with qualified leads
Long-tail keywords are a crucial part of SEO. When users conduct searches, they use keywords to find relevant search results. If you want to appear before leads who are searching for your business, you must utilize long-tail keywords.
These keywords contain three or more words. An example of long-tail keywords is “HVAC company in Harrisburg, PA” or “women’s yellow raincoats.” These keywords are specific, so you drive traffic to your site that is the most interested in your business. If you try to rank for short-tail keywords, which only contain one or two words, it’s harder to know the user search intent.
Someone who searches “HVAC” or “raincoat” could be looking for numerous types of information. They may be looking for general information, a product, a service, or something similar. It’s challenging to know when you have a generic keyword.
By choosing long-tail keywords, you know what a user hopes to find. Long-tail keywords will help you rank in relevant search results. You’ll drive more interested leads to your page, which means they will spend more time browsing your site.
This behavior will send a positive signal to Google that your page is relevant, which will help you rank higher in the search results to drive more traffic.
2. Focus on the user experience
A less obvious entry on our list of SEO tips and tricks is optimizing for the user experience. When you’re optimizing for SEO, it’s essential to focus on the user experience. User experience is crucial to improving your SEO ranking because it keeps your audience on your page longer.
When you optimize for the user experience, you keep leads on your page longer. Your audience will get to know your business and brand. As they spend time getting to know your business, they’ll increase their dwell time on your page, which sends a positive signal to Google that your page is relevant.
As a result, you will rank higher in the search results and reach more valuable leads. User experience is fundamental to SEO success because it focuses on providing your audience with the best experience on your site. When users have a pleasant experience on your website, they have a more favorable opinion of your business.
You want to provide a positive user experience to ensure leads remain on your site and view your brand in a favorable light. So, how do you make your website more user-friendly for your audience? Let’s take a look at a few aspects that will help improve the user experience:
- Make your navigation easy to use: Users don’t want to struggle to find information on the page. If you want them to remain on your site and read your information, make your navigation simple and easy to use. Good navigation ensures your audience won’t struggle to find information and can easily find what they need.
- Make your website’s design simple and appealing: Your website’s design is the first impression your audience gets of your business. To ensure you don’t deter them from your page, create a website design that is modern, simple, and eye-catching for your audience. A stunning website will drive leads to your page and keep them on it.
- Make your site easily readable: There’s no point in having a beautifully designed website if your audience can’t read any of the information on it. If you want to improve user experience on your site, make it easily readable for your audience. This practice ensures they won’t leave your website due to the inability to read your information.
By improving the user experience, you will drive more traffic to your site and keep leads on it longer. This process is an SEO trick that will help you improve your ranking because leads will remain on your website, which sends a positive signal to Google that your page is relevant. Google will boost your site’s ranking to help more leads find your relevant information.
If you improve your user experience, you will see positive results with your SEO campaign.
3. Speed up your site’s load time
Page load time is a crucial component of SEO. With the development of technology, people expect to have information quickly. When it comes to your site’s load time, 83% of users expect your website to load in three seconds or less.
If your site doesn’t load quickly, you risk losing leads to the competition. To prevent your business from losing leads to the competition, you must improve your site’s load time. You can use Google PageSpeed Insights to helps you see how quickly your site is currently loading.
Also, you can see where you can make improvements on your page to help it load quicker. Let’s look at a few optimizations that will help you improve site load time:
- Reduce image file sizes: If you have dozens of images on your site, the weight of those files can slow your site down. The best way to combat this is to use an image optimizer to reduce your image file size. Image optimizers will cut your image file size without distorting the quality of the picture.
- Enable browser caching: With browser caching, some files from a website load and get stored in the user’s browser when they first visit a site. When the user returns to that page, the page will load faster because the information is already stored.
- Reduce redirects: If your site is continually redirecting to new pages as you create them, it can slow down your website. By reducing the number of redirects, you’ll improve your site’s load time.
- Clean up the code on your site: If you have unnecessary white space or dense coded elements on your website, it can slow it down. By reducing the amount of redundant code, you’ll improve your site’s load time.
By following these optimizations, you’ll improve your site’s load time and keep leads on your page longer. Improving your page speed is one of the best SEO tricks that help you improve your website’s ranking and reach more traffic for your business. If you don’t have time to make changes on your own, you can rely on page speed services from a digital marketing company.
At WebFX, we offer comprehensive page speed services that will help optimize the backend of your site and allow your pages to load quicker for your audience.
4. Integrate responsive design to connect with users on numerous devices
Your audience accesses your site through multiple devices, including computers, tablets, and mobile phones. If you want every user to have a positive experience on your site, you must ensure your website adapts to whatever device a user is using. Optimizing is especially crucial for mobile users.
Google takes mobile friendliness into account when ranking your site in search results. If you want to ensure that your website works well for your mobile and desktop users, integrate responsive design. Responsive design ensures that your website adapts to whatever device a user is using.
Your website will adjust to fit the size of the screen so your audience can have a positive experience on your site. So, why is responsive design relevant to your business? Responsive design is important because your website doesn’t automatically look good when you load it on different devices.
Imagine trying to access the desktop version of your site on your smartphone. Everything would be too small, and it would be difficult to navigate around your site. Responsive design also helps improve your ranking because it makes your site more mobile-friendly.
Google recently added mobile-first indexing as a determining factor for ranking. If your website isn’t mobile friendly, you won’t improve your site’s ranking in the search results. By integrating responsive design, you ensure your website adapts to whatever device your audience uses.
This responsive design means that everyone will have a positive experience on your site, which will keep them on your page longer and boost your SEO ranking.
5. Make sure your site is secure
When users are on your website, they want to feel safe when they browse and share their information. If you don’t have a secure site, you will discourage people from wanting to input data. People don’t want to share their personal information or make purchases on sites that could be a potential risk.
If your site is secure, you will see “HTTPS” in the browser name. To get HTTPS in your name, you need to get an SSL certificate and activate the certificate on your site. This process will make your website secure and encourage people to stay on your site.
Also, Google prefers to rank sites higher that provide a safe and secure experience. Google doesn’t want to direct people to websites that could be a potential risk. If your site is protected, Google is more likely to rank your site higher in the search results.
By making your site secure, you’ll encourage more people to browse and visit on your website. It’s a great SEO trick to help improve your ranking.
6. Increase engagement by creating in-depth quality content
Out of all of our SEO tips and tricks, one of the best for improving your SEO ranking is increasing engagement on your website. Content marketing is a great way to drive people to your site and get them to remain on it. By creating in-depth and comprehensive content, you will help drive more traffic to your page.
Content creation is the process in which you provide your audience with valuable knowledge on topics they’re searching for. You can format your content in numerous ways, including videos, blogs, infographics, and ebooks. You’ll want to create a variety of content to attract new leads to your page.
When you create content, you share your knowledge with your audience. It allows you to establish yourself as an authority in your field. It’s one of the most effective SEO tips for newbies looking to boost traffic on their website.
Content creation is a valuable asset to your SEO campaign. When you create content, you drive leads to your page that are looking for information relevant to your industry. These leads will spend more time on your page, reading your blogs, or watching your videos.
This behavior sends a positive signal to Google that your site is relevant to the user’s query. It will rank you higher in the search results to help more relevant leads find your content. It’s an excellent way for you to gain more brand exposure and earn more valuable leads for your business.
If you’re looking for one of the most valuable SEO tricks, content creation is the answer. Content creation will help you improve your SEO ranking and gain more relevant traffic on your site.
Drive better results with these SEO tips and tricks!
Performing these SEO tips and tricks will help improve your search rankings and drive more valuable leads to your site. If you need help implementing these SEO tricks into your campaign, WebFX can help.
We have over 25 years of experience creating SEO campaigns that drive valuable results for our clients. Contact us online to speak with one of our 450+ team members that will help you start improving your SEO campaign.