Ecommerce SEO Pricing: How Much Does Ecommerce SEO Cost in 2020?

The cost of ecommerce search engine optimization (SEO) varies depending on what is included. In 2020, most small and midsize businesses pay between $750-$5,000/month based on the scope of the project. A one-time project will range between $1000-$30,000 and hourly rates for consultants fall between $100-$300/hour.

How much do ecommerce SEO services cost?

Curious about how much WebFX ecommerce SEO services cost? Browse our pricing now or, keep reading to learn more about ecommerce SEO pricing.

Aggressive Plan

$1,475 / month
$5,500 INITIAL INVESTMENT
Send me a proposal
  • 20 page-one guaranteed keyphrases
  • 4 custom dashboards
  • 4 pages of SEO copy
  • Keyword rank checker access
  • 3 links or content assets

Market Leader Plan

$2,475 / month
$6,000 - $6,500 INITIAL INVESTMENT
Send me a proposal
  • 35 page-one guaranteed keyphrases
  • 8 custom dashboards
  • 20 pages of SEO copy
  • Shopping cart funnel analysis
  • 7 links or content assets

Trailblazer Plan

$4,475 / month
$8,000 INITIAL INVESTMENT
Send me a proposal
  • 50 page-one guaranteed keyphrases
  • 8 custom dashboards
  • 40 pages of SEO copy
  • Customer review strategy
  • 16 links or content assets

How much should I pay for ecommerce SEO?

Ecommerce SEO is one of the most valuable tools in your marketing arsenal. The cost of ecommerce SEO varies depending on whether you pay hourly, monthly, or for a one-time project.

It’s important to understand the different payment options and packages available to your business to know which option is best.

On this page, we’ll break down the cost of ecommerce SEO so you know what you can expect to pay when you partner with an ecommerce SEO expert like WebFX.

Keep reading to learn more or call us today at 888-601-5359 to speak with a strategist about creating a custom ecommerce SEO plan.

Let’s get down to business!

[Video] How Much Does Ecommerce SEO Cost?

Learn about ecommerce SEO pricing in this quick video with Nate Walter, a web strategy manager at WebFX!

How much does ecommerce SEO cost?

Now that you know more about ecommerce SEO, you might want to invest in the service. But now for the big question: How much does it cost?

Unfortunately, there is no definite answer to that question since the cost for ecommerce SEO varies. There is no regulated cost for SEO services, so marketing companies are free to charge whatever they want for ecommerce SEO.

This can make it feel like a scary endeavor to find the right company with the best services at a reasonable price. If you do your research first, it will become a less scary endeavor to figure out what’s right for your business.

What determines ecommerce SEO pricing?

determines pricing

Here are a few factors that influence your ecommerce SEO cost:

1. Size of your business

First, note that the cost of your ecommerce SEO plan will depend upon the size of your business and the services you need. If you’re a small ecommerce store, you won’t need as many services as a corporate ecommerce store. That will be reflected in the price.

2. Number of products you sell

If you have more products, it means you have more pages that need to be optimized. This means it will cost more to optimize your website. So, you’ll need to see how many product pages you have to better understand how much your ecommerce SEO plan will cost.

This includes any category pages you have as well. If you have a category page for “pants,” you’ll need to optimize that page, as well as the subcategory pages (jeans, dress pants, sweatpants). This is in addition to each individualized product page.

3. The ecommerce SEO company you choose

Each ecommerce SEO company charges a different price for their SEO services. The company you choose will affect how much you pay for SEO.

Don’t use cheap SEO services. It may seem like a bargain to get SEO services at a price significantly lower than the competition, but you won’t get the results you desire.

Many companies that offer immediate results or cheap prices use techniques that aren’t sustainable in the long-term for your SEO efforts.

Depending on the ecommerce SEO company you choose, you may encounter various pricing structures.

  • Monthly Retainer ($750 - $5000/month): You paid a fixed amount each month in exchange for included services.
  • Fixed Price ($500 - $3000): You sign a contract with an SEO firm and pay a set fee for specific services.
  • Project-based ($1000 - $30,000): You pay a fee for each SEO project you need, where the price is based on the scope of the project size.
  • Hourly consultation ($100 - $300): You pay for SEO services from a company per hour.

These are the options for your ecommerce business. You’ll need to decide which one works best for you. Considering that SEO is an ongoing process that requires continued optimization, most companies will keep an SEO company on monthly retainer.

Like anything else, you get what you pay for when it comes to SEO. SEO takes time to show results, but the results are well worth it. If you invest in the right services with the right company, you’ll see great results for your ecommerce business.

What is ecommerce SEO?

seo factors

SEO is the process of boosting your website’s ranking in the search results to help more organic traffic find your pages. With ecommerce, you focus on boosting your product listings in the search results.

Here are some of the most important ecommerce SEO factors:

1. Keyword identification

Keywords are an integral part of ecommerce SEO. Your keywords determine which search results your website appears in to reach valuable leads.

This process requires focusing on how people will find your products. You should choose keywords for your products that your audience will use to find them. Google and Amazon autofill can help you identify ways to expand on basic keywords and understand what your audience is searching.

2. Integrate keywords

Once you have your keywords selected, integration is the next step. Google crawls your pages to understand the context. Keywords help give context to your page.

Keywords should be integrated into the title, heading, meta description, site content, and URL of your page. It will help provide Google with context so it can crawl and index your page to appear in the right search results.

3. Custom URLs

You have dozens of product pages Google needs to index. When you have a basic URL that’s filled with random numbers and letters, you make it challenging for Google to index your page. A custom URL will make it easy for Google to understand your page and properly index it.

Instead of creating a URL like this:

www.clothes.com/category8849859/

Customize your URL to look more like:

www.clothes.com/tops/blouses/yellow-tunics

Google will be able to index the latter link far better than the former one because it tells Google exactly what’s on the page.

4. Optimize product descriptions

Product descriptions play a valuable role in helping your page rank. They help Google understand the context of your page while providing your audience with a valuable description of your product.

You’ll want to integrate your keywords into your product descriptions. A full product description will include the products purpose, materials, how it works, and more. You want to provide your audience with as many relevant details as possible.

5. Site structure

Your site’s structure has a huge impact on the user experience which affects your site’s ranking. It’s important to make it easy for visitors and search engines to find products on your site. If your structure is too complicated, you’ll risk search engines missing product pages or users leaving your page.

Make your site structure simple. Use a scalable structure to make it easier for you to add new products as you create them. It makes it easier for you to expand on your site as your business and product selection grow.

In addition, make your product pages as few clicks from the homepage as possible. If users have to dive six pages deep to get to the right product, they will lose interest in your page and leave.

6. Optimize navigation

Your navigation is one of the most important pieces of your website. It determines how easily your audience finds products and goes through your site. A simple and functional navigation will help your business achieve positive results.

It’s important that you organize your pages. Create categories to help create structure and organize your site. It will help your audience find your products easier.

When your audience can’t find products, they become confused and will typically leave the page. This leads to a higher bounce rate, which negatively impacts your site’s ranking for certain keywords. Google will assume that your site isn’t relevant for those keywords because people are leaving due to poor navigation and will then reduce your ranking.

7. Integrate responsive design

Responsive design is a crucial SEO element. Your audience will access your site through desktop and mobile devices. Your site needs to adapt to these different devices to ensure a positive user experience.

Google takes this into account too. With the rising growth of mobile searches, Google requires that your site be mobile-friendly or else you won’t be able to rank in the search results. A responsive design ensures that your website properly adapts to whatever device a user uses.

27 ecommerce website examples for inspiration


8. Optimize technical SEO aspects

 It’s great to have a site that looks awesome on the outside, but it’s just as important that it functions well, too. Your site can be beautifully designed, but if it doesn’t load properly, it won’t matter. This is where technical SEO optimization can help.

Technical SEO focuses on aspects of your site that help it function. It covers anything from coding to your page speed. These are all factors that influence how your site loads and how your audience experiences your site.

So, what’s included in technical SEO? There are dozens of factors that fit the bill.

For example, page speed is a huge contributing factor to your ecommerce site’s SEO ranking. Users don’t want to wait for slow loading product pages. If your page loads too slow, you’ll miss out on leads, so it’s important to optimize your page speed to improve your site’s performance.

In this case, you may need to clean up code or reduce redirects to better optimize your page.

Some other aspects of technical SEO include XML Sitemap, structured data, and meta tags. These are all factors that influence your site’s performance.

Technical SEO is crucial to keeping leads on your page. If your page doesn’t run properly, you run the risk of missing out on potential buyers.

Why should I use ecommerce SEO?

why use ecommerce seo

As you learn more about ecommerce SEO, you may wonder why you should invest in it for your ecommerce business. Here are a few important reasons to use ecommerce SEO.

1. You’ll increase exposure

It isn’t enough to list your products online and hope that your audience will find them. You must optimize them to help your audience find your products.

One of the most important reasons to do this is because 75 percent of people don’t go past the first page of results. If you aren’t optimizing, you probably aren’t on the first page, and only 25 percent of people have a chance of finding your products (that is, if you’re even on the second page).

This means that you’re missing your opportunity to obtain valuable leads. Ecommerce SEO will help you optimize your product listings to reach valuable leads interested in your products.

2. Your audience is ready to convert

Ecommerce visitors are slightly more unique than regular visitors. These are people looking for a specific product. When they look for a specific product, they are closer to conversion than most leads.

When you optimize your product listing, you put your product in front of interested leads. Since they are closer to conversion than more leads, you create an opportunity for your business to earn conversions and grow.

3. Your competitors are using it

You want to compete with your competition and earn leads. Many of your competitors are already using SEO. If you aren’t using it, you’re falling behind the competition.

While your competitors optimize their listings, yours will continue to fall in ranking. This means that more leads will click on their listings over yours. You’ll miss opportunities to capture valuable leads.

To keep up with your competitors, invest in ecommerce SEO. It will help you remain in competition and get a leg up on businesses that aren’t using or optimizing SEO to its full potential.

What do ecommerce SEO services include?

services

As you research ecommerce SEO packages, you may wonder what you should expect to see in your package. Since SEO isn’t regulated, there are no guarantees that certain services will be included in your SEO package.

Overall, choose a company that offers a variety of services in your ecommerce SEO package. There are dozens of factors that influence SEO, so it’s important that your SEO company helps you optimize for some (or all) of those factors.

Look for services like social media optimization or content marketing in your SEO package. These are two services that play a vital role in helping your SEO campaign. They help you drive more traffic to your site and earn valuable leads.

You’ll also want to look for on-page, technical, and off-page SEO services. Here’s a breakdown of what these services involve:

  • On-page SEO: These are things you can optimize on your page, such as keyword integration, image optimization and improving navigation.
  • Technical SEO: This involves aspects like cleaning up code and optimizing your page speed. They’re generally things that are handled on the back end of your website.
  • Off-page SEO: These are factors like backlinks and social shares. Backlinks are an important part of boosting your SEO ranking, as well as your business’s trust and authority.

It’s important that you find a company that offers a variety of services to avoid being pigeonholed into certain services. There are multiple aspects of SEO and simply focusing on one won’t produce results. Focus on a company that offers numerous SEO services that cover all aspects of optimization.

When you check out companies, look at their available services on the pricing page. It will help you understand what services you’re getting for the cost.

In addition, the right ecommerce SEO plan will offer multiple packages for your business. Not all companies are alike! It’s important to offer multiple packages to fit different businesses’ needs.

Ready to Grow? Get your FREE Quote Today!

Increased
Website
Traffic by

+87%

CASE STUDY

Increased
Conversion
Rate by

+71%

CASE STUDY

Increased
Leads
Generated by

+60%

CASE STUDY

We measure our success by how much we WOW our clients.

Bill Craig WEBFX PRESIDENT

How do I find the best ecommerce SEO company?

So, you’re ready to invest in ecommerce SEO. The next step is to find the right company for your business. Here are a few tips to help you find the right ecommerce SEO company:

1. Figure out what you need

Before you can find the right company for your business, you need to know what you need for your campaign. Start by planning out the services you need to help you find the right SEO company.

Think about if you want on-page SEO services, social media services, content marketing, or off-page SEO services. You need to consider all your options and figure out which services are most important to your campaign.

Once you know what services you need, begin distinguishing which companies offer the services you want. It will help you focus on ecommerce SEO companies that fit your needs.

Additionally, you’ll want to consider focusing on digital marketing companies rather than SEO-focused companies. You may find that you need supplemental services to support your SEO campaign, like pay-per-click (PPC) advertising or email marketing.

Instead of hiring multiple companies to run your campaigns, you can rely on your SEO company and keep your campaign organized in one place.

2. Look for companies that invest in ongoing learning

how to find

Google is constantly changing their algorithm. These changes impact your business’s performance in the search results. It’s important that you partner with an ecommerce SEO company that is up to date and follows trends.

The best ecommerce SEO company will actively monitor changes and updates. They’ll be able to adapt your campaign to perform better with the new updates.

For example, mobile friendliness has become a strong focal factor in Google’s eyes. As mobile searches grow, Google puts more emphasis on making your site mobile-friendly. A great ecommerce SEO company would be up to date on these changes and implement ways to optimize your site for mobile.

3. Look for flexible companies

When it comes to SEO, things are constantly changing. Whether it’s Google’s algorithm or your keyword selection, you need a company that is flexible with change. You may find that you want to take your campaign in a different direction, so it’s important to have an ecommerce SEO company that can adapt to those changes.

4. Check out portfolios

If you want insight into an ecommerce SEO company, check out their portfolio. A portfolio will tell you a lot about an ecommerce SEO company. You’ll see the work they’ve done for their clients previously.

This is a great way to see if an ecommerce SEO company has experience with your industry. You can check out their portfolio and see if they’ve done projects for other companies in your industry.

If they don’t have experience with your industry, look at other projects they’ve completed for ecommerce businesses. It will still give you a good idea of the work they do for their clients.

5. Check out pricing

When you search for the right ecommerce SEO agency, always check out their prices. You don’t want to go through the process of feeling great about a company only to find out you can’t afford them or they’re too cheap for all the services they promise.

It’s important to look at pricing for comparison too. You’ll want to compare prices and service packages between companies to see which one gets you the most for your money. It’s the best way to figure out which ecommerce SEO company is right for you.

6. Avoid companies with “one size fits all” plans

Every business requires a unique SEO plan. While many companies will need the same services, some companies require more or less services. All companies need a unique SEO plan that helps their businesses grow.

Companies that offer a “one size fits all” plan are not a good fit for your business. They won’t deliver the best results for your campaign. Your business is unique, so you need a unique SEO plan to accompany it.

If you want to get the most out of your ecommerce SEO plan, avoid these types of companies. Focus on companies that offer different, customizable packages that you can tailor to your business’s needs.

Ecommerce SEO plans from WebFX

When you invest in ecommerce SEO, you want to work with a company that drives the best results for your business. At WebFX, we offer a variety of packages to fit your needs.

At WebFX, we offer four different packages. These packages offer services like key phrase research and optimization, mobile optimization, product image optimization, copywriting, and monthly reporting on traffic, keywords, and revenue.

Check out the table below to see our four package offers:

Features Aggressive Market Leader Trailblazer Enterprise
Number of keyphrases optimized (Keyphrases with less than 1M results) Up to 150 Up to 300 Up to 600 Custom
Web server analysis & reporting Custom
Keyphrase research Custom
Predictive keyword analysis Custom
Meta tags Custom
Optimization of robots.txt & GoogleBot crawls Custom
Quarterly content asset links or long form/skyscraper content assets 3 links or content assets 7 links or content assets 16 links or content assets Custom
Mobile site optimization (if applicable) Custom
Information architecture audit Custom
Google Analytics setup with conversion tracking Custom
Google Analytics traffic analysis Custom
Creation of Google Analytics custom dashboards 4 dashboards 8 dashboards 8 dashboards Custom
Not provided filter / Not provided analysis reporting Custom
Setup of website sitemap Custom
Google Webmaster Tools and Bing Webmaster Tools setup Custom
Google/Bing Webmaster Tools analysis (initial and ongoing) Custom
Alternate text added to images Custom
Product image optimization Custom
Link redirect audit Custom
Breadcrumb analysis/implementation Custom
Broken link correction (initial) Custom
Broken link correction (monthly) Custom
On-page crawl error correction (initial) Custom
On-page crawl error correction (monthly) Custom
Custom 404 error page setup Custom
Product Markup - Schema HTML tags (initial) Custom
Product Markup - Schema HTML tags (ongoing) Custom
Rel="publisher" implementation Custom
Initial copywriting articles or blog posts (up to 500 words) Up to 4 pages Up to 20 pages Up to 40 pages Custom
Initial copywriting for product descriptions (up to 150 words) Up to 10 products Up to 20 products Up to 40 products Custom
Ongoing quarterly copywriting for product descriptions Up to 10 products Up to 10 products Up to 20 products Custom
Quarterly web page freshness updates Custom
Initial link analysis and disavow Custom
Dedicated account representative Custom
Online project management schedule Custom
Ongoing monthly keyword reporting Custom
Ongoing monthly traffic reporting Custom
Ongoing monthly transaction/revenue reporting Custom
Google data highlights Custom
Competitor intelligence report Custom
ContentGeniusFX Includes
ContentGeniusFX
Includes
ContentGeniusFX
Includes
ContentGeniusFX
Custom
Internal linking restructuring Custom
Linkable content promotion Custom
Proper URL structure analysis Custom
URL Parameter normalization/exclusions Custom
Header Tags Optimized (ex. H1s) Custom
Duplicate content analysis & correction Custom
Social media monitoring software Custom
Keyword rank checker access (updates weekly) Custom
Shopping cart funnel analysis and recommendations Custom
Website usability analysis Custom
Rich snippets optimization Custom
Universal SEO (Video, Maps, Images, News) Custom
Outreach to online influencers Custom
Link reclamation Custom
Creation of text navigation (if possible) Custom
Website design analysis Custom
Video and image XML sitemaps Custom
Integration of blog w/ RSS Custom
Link baiting and content development Custom
Customer review (user generated content) strategy Custom
MarketingCloudFX Custom
200+ SMEs behind campaign driving results Custom
Website conversion analysis implementation Custom Custom Custom Custom
Keyphrases guaranteed on 1st page results of Google (OR INITIAL PAYMENT BACK - 1 year commitment) 20 35 50 Custom
Initial campaign investment:(Two month duration) $5,500 $6,000 - $6,500 $8,000 Get Quote
Progressive monthly optimization:(1 year commitment - Subsequent 10 months) $1,475 $2,475 $4,475 Get Quote
Need more information? Call Us: 888-601-5359
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This is what you can expect to pay with a package from WebFX. Each package can easily be customized to fit your business’s needs.

No matter which package you choose, you’ll always be in the loop about where your money goes. We provide custom reports that help you see what we’re doing to your campaign. When you partner with us, you’re partnering with a company that believes in transparency and keeping your company in the loop about your ecommerce SEO plan.

What’s the next step?

Are you ready to see how ecommerce SEO can help your business thrive?

WebFX is a top ecommerce SEO company with over 20 years of experience. We’ll help you create an ecommerce SEO campaign that drive results. Our 550+ client testimonials are proof that we know how to drive a successful campaign.

Contact us today to speak with a strategist about your custom ecommerce SEO plan.

We look forward to working with you!

Learn more about ecommerce SEO pricing, services, and industry tips!

Last Updated September 1, 2020