What is ecommerce SEO?
SEO is the process of boosting your website’s ranking in the search results to help more organic traffic find your pages. With ecommerce, you focus on boosting your product listings in the search results.
Here are some of the most important ecommerce SEO factors:
1. Keyword identification
Keywords are an integral part of ecommerce SEO. Your keywords determine which search results your website appears in to reach valuable leads.
This process requires focusing on how people will find your products. You should choose keywords for your products that your audience will use to find them. Google and Amazon autofill can help you identify ways to expand on basic keywords and understand what your audience is searching.
2. Integrate keywords
Once you have your keywords selected, integration is the next step. Google crawls your pages to understand the context. Keywords help give context to your page.
Keywords should be integrated into the title, heading, meta description, site content, and URL of your page. It will help provide Google with context so it can crawl and index your page to appear in the right search results.
3. Custom URLs
You have dozens of product pages Google needs to index. When you have a basic URL that’s filled with random numbers and letters, you make it challenging for Google to index your page. A custom URL will make it easy for Google to understand your page and properly index it.
Instead of creating a URL like this:
Customize your URL to look more like:
Google will be able to index the latter link far better than the former one because it tells Google exactly what’s on the page.
4. Optimize product descriptions
Product descriptions play a valuable role in helping your page rank. They help Google understand the context of your page while providing your audience with a valuable description of your product.
You’ll want to integrate your keywords into your product descriptions. A full product description will include the products purpose, materials, how it works, and more. You want to provide your audience with as many relevant details as possible.
5. Site structure
Your site’s structure has a huge impact on the user experience which affects your site’s ranking. It’s important to make it easy for visitors and search engines to find products on your site. If your structure is too complicated, you’ll risk search engines missing product pages or users leaving your page.
Make your site structure simple. Use a scalable structure to make it easier for you to add new products as you create them. It makes it easier for you to expand on your site as your business and product selection grow.
In addition, make your product pages as few clicks from the homepage as possible. If users have to dive six pages deep to get to the right product, they will lose interest in your page and leave.
6. Optimize navigation
Your navigation is one of the most important pieces of your website. It determines how easily your audience finds products and goes through your site. A simple and functional navigation will help your business achieve positive results.
It’s important that you organize your pages. Create categories to help create structure and organize your site. It will help your audience find your products easier.
When your audience can’t find products, they become confused and will typically leave the page. This leads to a higher bounce rate, which negatively impacts your site’s ranking for certain keywords. Google will assume that your site isn’t relevant for those keywords because people are leaving due to poor navigation and will then reduce your ranking.
7. Integrate responsive design
Responsive design is a crucial SEO element. Your audience will access your site through desktop and mobile devices. Your site needs to adapt to these different devices to ensure a positive user experience.
Google takes this into account too. With the rising growth of mobile searches, Google requires that your site be mobile-friendly or else you won’t be able to rank in the search results. A responsive design ensures that your website properly adapts to whatever device a user uses.
27 ecommerce website examples for inspiration
8. Optimize technical SEO aspects
It’s great to have a site that looks awesome on the outside, but it’s just as important that it functions well, too. Your site can be beautifully designed, but if it doesn’t load properly, it won’t matter. This is where technical SEO optimization can help.
Technical SEO focuses on aspects of your site that help it function. It covers anything from coding to your page speed. These are all factors that influence how your site loads and how your audience experiences your site.
So, what’s included in technical SEO? There are dozens of factors that fit the bill.
For example, page speed is a huge contributing factor to your ecommerce site’s SEO ranking. Users don’t want to wait for slow loading product pages. If your page loads too slow, you’ll miss out on leads, so it’s important to optimize your page speed to improve your site’s performance.
In this case, you may need to clean up code or reduce redirects to better optimize your page.
Some other aspects of technical SEO include XML Sitemap, structured data, and meta tags. These are all factors that influence your site’s performance.
Technical SEO is crucial to keeping leads on your page. If your page doesn’t run properly, you run the risk of missing out on potential buyers.
Why should I use ecommerce SEO?
As you learn more about ecommerce SEO, you may wonder why you should invest in it for your ecommerce business. Here are a few important reasons to use ecommerce SEO.
1. You’ll increase exposure
It isn’t enough to list your products online and hope that your audience will find them. You must optimize them to help your audience find your products.
One of the most important reasons to do this is because 75 percent of people don’t go past the first page of results. If you aren’t optimizing, you probably aren’t on the first page, and only 25 percent of people have a chance of finding your products (that is, if you’re even on the second page).
This means that you’re missing your opportunity to obtain valuable leads. Ecommerce SEO will help you optimize your product listings to reach valuable leads interested in your products.
2. Your audience is ready to convert
Ecommerce visitors are slightly more unique than regular visitors. These are people looking for a specific product. When they look for a specific product, they are closer to conversion than most leads.
When you optimize your product listing, you put your product in front of interested leads. Since they are closer to conversion than more leads, you create an opportunity for your business to earn conversions and grow.
3. Your competitors are using it
You want to compete with your competition and earn leads. Many of your competitors are already using SEO. If you aren’t using it, you’re falling behind the competition.
While your competitors optimize their listings, yours will continue to fall in ranking. This means that more leads will click on their listings over yours. You’ll miss opportunities to capture valuable leads.
To keep up with your competitors, invest in ecommerce SEO. It will help you remain in competition and get a leg up on businesses that aren’t using or optimizing SEO to its full potential.
What do ecommerce SEO services include?
As you research ecommerce SEO packages, you may wonder what you should expect to see in your package. Since SEO isn’t regulated, there are no guarantees that certain services will be included in your SEO package.
Overall, choose a company that offers a variety of services in your ecommerce SEO package. There are dozens of factors that influence SEO, so it’s important that your SEO company helps you optimize for some (or all) of those factors.
Look for services like social media optimization or content marketing in your SEO package. These are two services that play a vital role in helping your SEO campaign. They help you drive more traffic to your site and earn valuable leads.
You’ll also want to look for on-page, technical, and off-page SEO services. Here’s a breakdown of what these services involve:
- On-page SEO: These are things you can optimize on your page, such as keyword integration, image optimization and improving navigation.
- Technical SEO: This involves aspects like cleaning up code and optimizing your page speed. They’re generally things that are handled on the back end of your website.
- Off-page SEO: These are factors like backlinks and social shares. Backlinks are an important part of boosting your SEO ranking, as well as your business’s trust and authority.
It’s important that you find a company that offers a variety of services to avoid being pigeonholed into certain services. There are multiple aspects of SEO and simply focusing on one won’t produce results. Focus on a company that offers numerous SEO services that cover all aspects of optimization.
When you check out companies, look at their available services on the pricing page. It will help you understand what services you’re getting for the cost.
In addition, the right ecommerce SEO plan will offer multiple packages for your business. Not all companies are alike! It’s important to offer multiple packages to fit different businesses’ needs.