The digital world is constantly evolving. As new technology develops, there are more ways to connect with people online. This provides your company with the opportunity to connect with more potential leads.
There are many methods available that you can use to connect with potential leads. So, how do you know which methods are best for your Fortune 1000 company?
On this page, we’ll discuss the top three methods you can use to help your Fortune 1000 company connect with more potential leads.
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1. Search engine optimization (SEO)
One of the best methods for marketing your business is search engine optimization (SEO). SEO is the process of boosting your website’s ranking in the search results.
Many businesses strive to reach the first page of results. This is because 75% of people don’t look past the first page of results. If you aren’t on the first page of results, you’ll miss out on potential leads for your business.
There are numerous aspects you can look at to improve your Fortune 1000 website’s ranking.
SEO operates on keywords. These keywords trigger your website to appear in the search results. You want to choose and target keywords you think your audience will use to find your business.
Long tail keywords are better for your campaign because they drive in more credible leads. You will see better results with your campaign by using long tail keywords.
Short tail keywords, which contain only one or two words, won’t produce the results long tail keywords do. Instead of using a short tail keyword like “CVS store,” a better, long tail keyword would be “CVS store in Harrisburg, PA.” This will generate more credible leads for your Fortune 1000 company.
Once you select your keywords, you need to integrate them into your pages. When Google crawls through your site, it looks for keywords. These keywords help Google understand the context of your page.
You can use keywords in the title, heading, body text, and meta description of your pages.
As you integrate keywords into your page, you don’t want to overuse the keywords. This can lead to keyword stuffing, which negatively impacts your ranking. It is best to use keywords only where they fit and flow naturally.
Another important part of SEO is building links. When authority sites link to your site, this forms a backlink.
Backlinks are important because they build the trust and authority of your site. When a credible site links to your site, it sends a positive signal to Google that your site has valuable information.
One of the best ways to build links is through content creation. When you create content, you can invite authority sites to check it out. If they like your content, they may use it as a resource in their own content.
This enables you to build a relationship with these sites and earn more backlinks. By earning backlinks for your Fortune 1000 site, you can boost your SEO ranking.
An important part of your ranking is user experience. When users are on their site, you want them to have a good experience. If they don’t have a good experience, they will leave your site.
This will increase your bounce rate. A high bounce rate sends a negative signal to Google. To avoid this from happening, you need to ensure that users are having a positive experience.
One aspect you can focus on is your website’s design. Your design is the first impression a visitor gets of your site. If you have an old or outdated design, you can drive potential leads away.
You want to have a modern and clean website. This will keep visitors on your site.
In addition to your design, you’ll want to have a great navigation to go with it. When users are on your site, you don’t want them to struggle to find information. If they can’t find important information, they will leave your site.
You can prevent visitors from leaving your site by creating a simple and easy to use navigation. By using broad headings, you can ensure that people will be able to find the right information.
Lastly, you’ll want to look at your page speed. Users hate to wait for pages to load. If your page takes too long to load, users will leave your site and pick the competition.
To ensure that your page is up to speed, you can invest in page speed services to get your page running at top speed.
These are the main factors that you can focus on to improve your Fortune 1000 website’s ranking. By improving your SEO ranking, you will reach more credible leads.
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2. Pay-per-click (PPC) advertising
Another method your business can use is pay-per-click (PPC) advertising. PPC advertisements appear at the top of the search results. These are paid advertisements that appear above the organic listings.
Like SEO, PPC uses keywords. You’ll want to use long tail keywords for PPC ads. They drive in more credible leads and have less competition, which means a lower cost per click (CPC).
The CPC is how much it costs your business every time someone clicks on your advertisement. When there are fewer people competing for keywords, the cost is lower because there are fewer companies driving up the price.
Once you have your keywords selected, you’ll need to bid for your placement. You will need to set your maximum bid, which is the amount you are willing to pay each time someone clicks on your advertisement. This amount is flexible and can be changed at any time.
Your maximum bid and quality score will determine your placement.
PPC is a great option for your Fortune 1000 business because it gives you complete control over your campaign. You decide the duration of your campaign and the time of day your advertisement appears. This method also gives you control over your budget.
If you only want to spend a certain amount on a campaign, you can set that limit. This method gives you complete control over your budget.
Another great feature of this method is that you only pay when people click on your advertisements. You aren’t paying for impressions. When people click on your PPC advertisement, you are paying for leads that are most likely to convert.
By using PPC, you will be able to drive in more leads and earn more conversions for your Fortune 1000 company.
3. Email marketing
To use email marketing, you need to build up a list of subscribers. You can do this by including an email sign up bar in the header or footer of your website. There is also the option to add a pop-up email sign-up form on your site.
You don’t want to buy email lists. These lists don’t contain valuable leads for your company. Your emails will end up being deleted or will end up in spam folders.
After you build your email subscriber list, you can start sending your subscribers email. You can send them promotional, sale, or informational emails.
To make the process easier, you’ll want to use a program like EmailMarketingFX. You can create, send, and monitor the success of your campaign all in one place. This makes it easy to have control over your campaign.
Email marketing is a great opportunity for your business to nurture new leads. Through email marketing, you can nurture leads and earn more conversions for your business.
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Your digital marketing plan is a crucial part of your business. If you are looking for a marketing company you can trust, look no further than WebFX. We’re a full-service digital marketing company with experience creating customized digital marketing plans.
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Learn more about marketing for Fortune 1000 companies
If you want to learn more about how you can drive leads and conversions for your business, with social media, SEO, or content marketing, contact us online or call us today at 888-601-5359 to speak with a strategist.
We look forward to taking your business to new heights!