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In today’s digital world, having a top-notch website is a must. By investing in web design for discount stores, you ensure you have a visually appealing and functional website that keeps shoppers engaged and buying your products.

Keep reading to learn six tips for doing discount store web design right!

And if you need help creating a website design that helps you increase sales, WebFX can help. We’ve helped our clients drive over $6 billion in revenue in the past five years alone. Contact us online or call us today at 888-601-5359 to speak with a strategist about creating your dream website with our web design services!

How to do web design for discount stores: 6 must-know tips

If you don’t have experience with web design, it can feel overwhelming figuring out where to start. That’s why we’ve compiled a list of tips to help you get started.

So, here are six tips for doing discount store web design right:

1. Incorporate an easy navigation bar

First on our list of tips for doing web design for discount stores, let’s talk about navigation. Your website’s navigation plays a pivotal role in keep shoppers engaged and helping them find what they need.

Users are more likely to stay on your website if it’s easy to browse around and find what they need. So, you’ll want to spend time creating an intuitive navigation bar that’s organized and easy to use.

You’ll want to use broad categories on your navigation bar to make it easy to organize your pages. You can then use subcategories to organize pages under each category.

Navigation setup on Family Dollar's website

You’ll also want to include a search bar as part of your navigation. Many people will come to your website looking for specific products and will want to find them fast. Having a search bar enables your audience to find what they need easily.

By creating an organized and functional navigation bar, you’ll help keep more shoppers on your website and browsing your products.

2. Implement responsive design

Another important aspect of discount store web design is integrating responsive design

People shop online using a variety of devices, from tablets to smartphones to laptops. Responsive design enables your website to adapt to whatever device a user uses to browse your products.

Integrating this design aspect is critical for providing a better user experience. Imagine trying to access the desktop version of your website on mobile. It would create a frustrating experience where you have to continually zoom in and out to read information and click buttons.

Responsive design ensures that your website adapts to the device’s screen, so everyone who checks out your website has a good experience. Text, images, videos, and navigation bars will adapt to each device type to provide the best browsing experience.

So, if you want to do web design for discount stores successfully, you need to integrate responsive design into your website.

3. Create a style guide

A key component of website design for discount stores is your website’s style. Your discount store has a unique brand and style, and it’s important that your website’s design reflects that. That’s why you need to create a style guide.

A style guide will help you establish the look and feel of your website. You’ll determine aspects like your:

  • Color scheme (3-4 colors)
  • Font style and color
  • Image style
  • Video style
  • CTA button style and color

Setting these parameters will ensure your website is consistent across all pages, so you provide a more cohesive browsing experience.

Dollar Tree's website featuring their green and white color scheme

4. Integrate visuals

When you do web design for discount stores, make sure you use plenty of visuals in your design. Visuals, like images, graphics, and videos, help make your website more appealing to website visitors and give them a better idea of what you offer.

Image of a hot dog advertising Ball Park brand hot dogs

Product images and videos are crucial to selling your products. Whether you provide jewelry, countertop appliances, clothing, or a bit of everything, showcasing your products with visuals will help you make more sales. Video demonstrations of how your products work or what they look like in real life can also help.

Putting visuals in blog posts, articles, and product pages helps break up the text for readers, giving their eyes a break. Plus, it gives them a better understanding of what you offer.

Overall, integrating visual elements is a great way to keep your audience’s attention on your website.

5. Create call to action (CTA) buttons that stand out

A critical component of your discount store web design is call to action (CTA) buttons. CTA buttons guide users to take your desired actions and take the next step.

These buttons stand out on the page, so shoppers don’t miss them. They often elicit direct actions through phrasing, like “shop now” or “add to cart.”

A blue call to action button on a white website background

Your discount store can use CTA buttons to encourage users to:

  • Get in touch with your company
  • Shop a specific category of products
  • Sign up for emails, newsletters, or texts
  • Add a product to their cart
  • Complete checkout

While these are popular examples, you can make a CTA button for any action you want to target. The important part is that your CTA button is prominent on the page and uses actionable language to get people to do what you desire.

6. Make your website accessible

Website accessibility helps more people reach and easily browse your discount store site. That’s why website accessibility is a key component of web design for discount stores.

Not everyone can access your website as is. Some people need accommodations or to use assistive technology to check out the products on your website. It’s important that you set your website up for success, so everyone can access it.

You’ll want to follow the accessibility guidelines to help accommodate people with disabilities.

Follow best practices like:

  • Using an adequate font size
  • Choosing contrasting colors
  • Adding alt text to images
  • Putting text in an easy-to-read font
  • Including captions on videos
  • Checking content for readability

You can ensure you’re meeting accessibility criteria by using accessibility auditing tools.

WebFX knows web design for discount stores

Are you looking to update your site using web design best practices but need help getting started? Our team at WebFX can help! We have a team of over 500 web designers ready to help you build your dream website or give your current website a new look.

We’ve launched over 1600 websites for our clients. Our award-winning team of designers knows what it takes to create, develop, and launch a successful website that sparks growth and drives revenue for your business.

Ready to get more shoppers buying from your discount store? Contact us online or call us today at 888-601-5359 to speak with a strategist about our web design services!

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  • 10+ different departments to support your website

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