How to Use Social Media for Discount Stores

Consumers are increasingly turning to the Internet and social media to research which companies to associate with and what products to buy. Many follow brands they have purchased from before or plan to buy from in the future.

That’s why social media for discount stores is essential. On this page, we’re exploring how social media can benefit your store plus seven ways you can use social media to get more sales.

Read on to learn more, or give us a call at 888-601-5359 to see how WebFX can help!  

Why is social media for discount stores important?

Social media is centered around improving the customer journey, helping more people become aware of your business, purchase your products, and eventually advocate for your brand. These platforms let you create posts that inspire interest in your business as well as ads that encourage customers to buy your products.

Maintaining an active social media presence helps you grow your discount store, even if you are a small or For example, social media marketing enables you to:

• Enhance customer satisfaction.
• Engage with a close-knit community.
• Personalize marketing campaigns.
• Encourage meaningful interactions.
• Build brand loyalty.
• Drive traffic to your website and store.
• Spread information about your business quickly and cost efficiently.

7 social media strategies for discount stores to get more sales

Check out these tips for improving your social media marketing efforts:

1. Post quality content
2. Inspire user-generated content
3. Create ads
4. Develop an omnichannel presence
5. Provide responsive customer service
6. Utilize influencer marketing
7. Supplement existing marketing campaigns

1. Post quality content

Create content that is relevant and valuable to your followers. Many of them might follow you for promotional content, but including plenty of entertaining and educational posts will keep your audience engaged and coming back for more.

When coming up with content ideas, keep these best practices in mind:

• Always include a call to action: Clearly and boldly invite your followers to act in every post. Incorporate links to make it easy for audience members to engage with you and respond to your invitations.
• Post consistently: Show your followers that you are relevant and engaged by posting regularly. You can use a content calendar to help you keep up with uploading even when you are busy with other tasks.
• Highlight happy customers: Promote a positive image of your business by posting reviews and linking to a testimonials page on your website. Help people see the value of your brand.
• Use multiple types of media: Alternating between photos, videos, and text posts will keep your audience engaged. Repurpose blog posts, update your Facebook or Instagram story, share posts from followers, and create original content to increase variety.

2. Inspire user-generated content

Encouraging your followers to get involved is an effective way to spread brand awareness while also persuading more people to purchase your products. Your followers will create content for you, sharing it with their friends and expanding your reach. A few ways to involve your audience and generate more content include:

• Asking followers to submit photos of them visiting your store or using your products.
• Starting challenges. 
• Creating branded hashtags.
• Sharing posts your followers tag you in.
• Hosting giveaways.
• Incentivizing followers to like, comment, and share your posts by offering prizes.

3. Create ads

Paid social advertising is one of the best ways to get in front of your target audience. You can direct your marketing efforts to the people most likely to convert, increasing your sales and boosting brand recognition.

Consider creating shoppable ads on Instagram that enable customers to follow through with a purchase the moment they are inspired to buy it, or take advantage of retargeting ads to catch customers later in their decision-making process.

4. Develop an omnichannel presence

To grow your business, you need to go where your audience is. Define your target audience and determine which platforms they use most often. Different audiences prefer certain platforms, so consider creating multiple social media accounts to ensure you reach the broadest audience possible.

Each platform offers different benefits:

• Instagram: Use this platform to showcase visual aspects of your business, such as your physical location, employees, and products.
• YouTube: If you have behind-the-scenes videos or other promotional clips you want to post, this video platform is the ideal place.
• Facebook: Reach a large audience to spread news, address customer concerns, and describe details about your business.
• Pinterest: This platform will help you generate interest in your brand by giving followers inspiration for how to use your products.

5. Provide responsive customer service

Social media allows you to create a positive brand image by helping you provide the reliable and consistent customer service your followers expect. Giving customers the opportunity to conveniently message you directly when they have questions or concerns helps them feel your services are accessible and valuable.

Be sure to respond quickly to direct messages, and always address reviews, whether they are positive or negative. Promptly communicating with your followers will show them you care about their opinions, helping them develop positive sentiments toward your brand.

6. Utilize influencer marketing

Many consumers like and trust influencers, so they purchase products these individuals recommend and use. When you work with an influencer, you can positively influence how your audience views your business. An influencer will also connect you with a bigger audience, boosting your leads and sales.

Research relevant influencers you could partner with, such as prominent individuals in your area who like to promote local businesses. Also consider creators who are active in online communities related to your discount store brand, such as groups that share tips about saving money.

7. Supplement existing marketing campaigns

Social media boosts marketing efforts you already have in place. If you have a holiday promotion coming up, you’re hosting a special event, or you’re providing a time-sensitive offer, use your social media to advertise and drive traffic to your website or store. 

WebFX can help market your retail business on social media

Whether you are new to the social media scene or want to improve your current marketing efforts, WebFX can help! We’ve worked with companies across industries to help them drive traffic and revenue for over 28 years with our digital marketing services. 

If you are ready to transform your discount store or retail business through social media marketing, contact us online today and we’ll help you get started!

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