Skip to main content ↓

No matter what strategy you use to grow your pet store online, you’re going to drive people back to your website. If you don’t have a beautifully designed and functional website, people won’t stay on your site.

With web design for pet products, you can craft a website that delivers the best experience for your audience.

On this page, we’ll provide you with pet website design ideas, plus five tips for doing pet store web design:

  1. Choose a design that reflects your pet store
  2. Create a simple and easy-to-use navigation
  3. Integrate responsive design
  4. Make sure your website loads quickly
  5. Integrate calls to action (CTAs) buttons

Need help designing the purrfect website? At WebFX, we have an award-winning web design team that can help you craft the website of your dreams. Contact us online or call us today at 888-601-5359 to speak with a strategist about our web design services!

14 pet website design ideas for your site

Get inspiration for your site with these 14 pet website design ideas:

1. pawTree

Pet product web design: pawTree

2. Only Natural Pet

Pet product web design: Only Natural Pet

3. Karma

Pet product web design: Karma

4. FurHaven

Pet product web design: FurHaven

5. Darwin’s

Pet product web design: Darwins

6. Chewy

Pet product web design: Chewy

7. Blue Buffalo

Pet product web design: BlueBuffalo

8. Wag!

Pet product web design: Wag

9. Rover

Pet product web design: Rover

10. Redbarn

Pet product web design: RedBarn

11. Pure and Natural Pet

Pet product web design: Pure and Natural Pet

12. PetSmart

Pet product web design: PetSmart

13. Pet People

Pet product web design: Pet People

14. Petco

Pet product web design: Petco

5 pet web design tips for your site

Learn how to create an even better pet web design with these tips:

1. Choose a design that reflects your pet store

First on our list of tips for doing pet product web design is to choose a design that reflects your business. Your pet shop is unique, so you want it to stand out from other pet supply stores.

If you have a design that looks like every other pet shop, you’ll blend in with your competition.

To establish your brand’s unique style, you’ll want to create a style guide. Your style guide will determine how each element on your site looks.

You’ll establish things like your:

  • Colors (typically one primary color, two accent colors, and one font color)
  • Font style
  • Image style
  • Logo (style,sizes)

If you have a current color scheme that you use for your business, you can implement that into your company’s website.

For example, Chewy uses a bright yellow, blue, and white color scheme that fits their brand’s fun and casual style.

chewy website

Your brand’s style can be anything from modern to rustic to artistic –– the critical part is your website’s design fits your business’s brand.

2. Create a simple and easy-to-use navigation

A critical component of web design for pet products is your navigation.

When people visit your site, they use your website’s navigation to find the products they need. If your navigation is difficult to use or unorganized, you’ll deter people from shopping on your site.

To create an organized and functional navigation, use broad headings to organize your categories. For example, you can categorize your products by animal type, product type, or something similar. You can also create subcategories to help organize your navigation further.

Chewy is a prime example of organization. When you go under the Shop tab to look at products, everything is categorized by animal and broken down into further categories like food and treats.

chewy navigation


This organization makes it easy for animal lovers to find the products they need fast.

In addition to an organized navigation, you’ll also want to ensure your navigation includes a search bar. Search bars make it easy for users to find what they need fast.

Creating a simple and organized navigation will keep users on your site longer, which will lead to increased leads and sales for your pet shop.

3. Integrate responsive design

Another critical component of web design for pet stores is integrating responsive design.

More people use mobile devices to access company websites and find products they need. If you want mobile visitors to have a positive experience on your site, you must make your site mobile-friendly.

With responsive design, your website will adapt to whatever device a user uses. Whether someone accesses your website through a tablet or smartphone, your website will adjust to fit their device’s screen and deliver a positive experience.

Additionally, responsive design enables you to add mobile-friendly elements like:

  • Thumb-friendly buttons
  • Scaled images
  • Hamburger navigation menu

Creating a mobile-friendly website for your business also has benefits for your search engine optimization (SEO). Since Google uses a mobile-first index, you need to have a mobile-friendly site to rank well in search results.

By implementing responsive design, you can rank better in search results.

4. Make sure your website loads quickly

When you do web design for pet shops, it’s not enough to have a visually appealing site. Your site needs to load quickly, too.

Users don’t want to wait for your site to load. In fact, people expect your website to load within two seconds. Not only will a slow-loading website deter people from your site, but it will negatively impact your site’s ranking in search results.

To improve your site’s ranking in search results, start by checking your site’s current load time. Google PageSpeed Insights will show you how fast your site loads and provide tips on how to improve load time.

Some ways to reduce page load time include:

  • Reduce redirects
  • Optimize image file sizes
  • Enable browser caching
  • Minimize HTTP requests
  • Host videos on an external platform

Need help optimizing your site’s load time? Consider investing in page speed optimization services from the agency with over 20 years of experience!

5. Integrate calls to action (CTAs) buttons

Don’t forget to integrate CTA buttons into your design as you do pet product web design. When people visit your site, you need to guide them on how to proceed next. That’s where CTA buttons can help.

CTA buttons enable you to guide your audience to the next step.

Here’s how you can create CTA buttons that work:

  • Use a color that stands out: To ensure people see your CTA buttons, make sure you use a color that stands out on the page. In this example from Chewy, they use orange CTA buttons to make sure visitors can see their buttons.

cta button chewy

  • Use descriptive CTA text: When you craft CTA buttons, you must tell your audience exactly what will happen if they click the button. Instead of saying something like “Click Here,” get more descriptive by saying “Get Your Free Product.”

Time to Level Up Your Sales

Our long list of services helps you grow every aspect of your business with marketing strategies that are proven to increase bottom-line metrics like revenue and conversions.

In the past 5 years, we’ve managed more than 14.9 MILLION transactions across our client base.

cta7 img

Need help with web design for pet products?

If you’re ready to get started with pet product web design, WebFX can help. We have a team of over 500 web design experts ready to help you design the site of your dreams.

We craft websites that our clients love. We have over 1,100 client testimonials that attest to the fantastic work we do for them!

Want to see what we can do for you? Check out our extensive design portfolio!

Ready to build your business’s dream website? Contact us online or call us today at 888-601-5359 to speak with a strategist about our web design services!

We Drive Results for Pet Products

  • 14.9 million+ transactions generated for clients
  • 10+ different departments to support your website

Get a Quote

dots background

author image

background shape

Explore our retail & ecommerce case studies

Read our case studies for a more in-depth look at our results.



Increase in ROAS

Marketview Liquor


Increase in revenue

StockWise Auto


Increase in transactions YoY



Get a free proposal

Solving key challenges for pet products

Our website isn’t driving enough traffic

Boost your online visibility and brand awareness with our top-tier marketing services that increase your rankings in search results so you can outshine your biggest competitors and drive more qualified traffic to your website.

Website icon.

We’re not selling enough products

When you partner with WebFX, boosting your product sales is a breeze. Our expert designers and marketing specialists will optimize your product pages and ad campaigns for maximum conversions, ensure your site provides a great user experience (UX), and more.

Marketing icon with flame.

We aren’t acquiring new customers

Struggling to reach new members of your target audience so you can increase your sales? Our team can help you launch highly-targeted advertisements and marketing strategies that reach the people most likely to purchase your products (and turn them into loyal customers).

Branch icon of a storefront.

We’re not retaining customers

The team at WebFX specializes in helping your ecommerce store implement strategies that build brand loyalty to keep past customers coming back to purchase more of your amazing products.

Target icon with archery arrow hitting target.