With over 67% of U.S. households owning a pet, there are millions of families looking for products you offer. To reach these animal lovers, you need to meet them where they spend their time, like social media.
Social media platforms are an excellent place for you to connect with prospects and help them get to know your business.
So, how do you get started with social media for pet products?
Here are seven tips to help you launch your social media strategy:
- Ask questions about your followers’ pets
- Share visual media
- Use relevant hashtags
- Offer social media exclusive deals
- Run social media ads
- Host contests
- Stylize your social profiles
If you need help with social media for pet stores, our experts at WebFX can help. With over a decade of experience, you can feel confident we’ll deliver a social media strategy that helps you thrive online. Contact us online or call us today at 888-601-5359 to speak with a strategist about our social media services!
1. Ask questions about your followers’ pets
When you do social media for pet shops, one tactic you can try is asking questions about your followers’ pets. Since people who follow your business are likely to have pets, you can engage your followers by asking general questions about their pets.
You can ask people questions like “What’s your pet’s favorite snack?” or “What’s your pet’s favorite toy?” These are appealing and straightforward questions that get your followers to engage with your business.
This tactic is excellent to help you get to know your followers better and increase interactions with your business.
Bonus tip: Ask people to share photos of their pets on your posts, too! People love to share pictures of their animals with others –– it’s a great way to boost engagement with your followers!
2. Share visual media
One of the most significant benefits of social media for pet products is taking a visual approach to your content. Social media platforms enable you to share photos and videos with your audience to catch their attention.
Posting photos is a great way to showcase your products to your audience. You can use animals as models for your products to help catch your audience’s attention.
With videos, you can share helpful information your audience wants. From grooming tips to general wellness tips, videos are a great way to provide your audience with the information they need.
Visual content is an excellent option if you want to help your content stand out in your audiences’ feeds and catch their attention.
3. Use relevant hashtags
The best platforms for using hashtags are Twitter and Instagram. Users can search hashtags to find relevant content, which can ultimately help people discover your content if they haven’t followed your business yet.
You’ll only want to use brand-relevant hashtags for your content to ensure you drive qualified leads for your business. These hashtags can specifically include your brand’s name, or they can be hashtags related to the products you offer.
In this example from Chewy, they use the hashtag #OnlyAtChewy to promote their products.
When you use hashtags, you can encourage your audience to share the hashtags in their own content.
4. Offer social media exclusive deals
If you do social media for pet stores, consider offering social media exclusive deals for your followers. When you offer deals specifically on social media, you entice people to follow your business to get exclusive offers.
Social media exclusive deals can be anything from a discount to a special preview of a product.
You can opt to make the special offers platform exclusive, too. For example, you might only offer a 30% discount to your Facebook followers to increase engagement on Facebook.
Social media exclusive deals are a great way to add value to following your business and encourage more people to engage with your business.
5. Host contests
In addition to social media exclusive deals, you can host contests as part of social media for pet shops. Contests are another great way for you to boost engagement with your brand. You can entice people to follow your business and stay up to date with you.
When you host a contest, you can have your audience do nearly anything! Whether it’s answering a question, submitting an email, or submitting a photo, you can choose how you want your audience to participate.
You can also determine the prize for your contest. It can be a discount, gift card, or free product.
If you opt to hold a contest, make sure you’re extremely clear with your audience about the rules and eligibility.
6. Stylize your social profiles
When you invest in social media marketing for pet products, you’ll want to make sure you stylize your profiles. How you can stylize your profile will depend upon the platform.
With Facebook and Twitter, you can customize your business’s profile by adding a profile photo and cover photo.
Generally, your profile picture should be your company’s logo. It will help people recognize your brand immediately. Your cover photo should be brand-related, but it doesn’t have to be your company logo.
You can customize your profile further by creating a fun and short bio that helps your audience get to know your business.
7. Run social media ads
When you run social media ads, your ads will appear in users’ newsfeeds.
To launch social media ads, you need to know who you’re targeting. Social media advertising enables you to target users precisely –– you can reach more qualified leads for your business.
Once you know who you’re targeting, you can determine what type of ad you want to run and your ad content. Of course, the kind of ad will depend upon the platform you use –– some platforms have more options than others.
When you craft your ad creative, make sure you use high-quality visuals to catch your audience’s attention. If your photos are grainy or your videos are pixelated, your audience likely won’t engage with your ads.
Once you have your ad creative, you can set your budget and determine how much you’re willing to pay when someone clicks on your ad. After launching your ad campaign, you’ll want to monitor the performance of your social ads to optimize and improve continually.
Growing your social presence with WebFX is a walk in the park.
“WebFX allows growing your social media platforms to be stress-free! They are knowledgeable and adapt to your company needs!”Learn More About Our Social Media Services
Get started with social media for pet products
Social media for pet products is an excellent way for your business to reach people who need products for their furry (and not so furry) friends. If you need help launching your social media strategy, WebFX can help.
We know how to craft social media campaigns that drive results. In the past five years, we’ve driven over $6 billion in sales and over 7.8 million leads for our clients. We know how to craft campaigns that drive the results you desire.
Join the 1,500+ businesses driving results with WebFX.
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