Industry-recommended lead generation services
As an industry leader in lead generation, we use several strategies to generate valuable leads for your Philadelphia business.
SEARCH ENGINE OPTIMIZATION (SEO)
What is search engine optimization (SEO), and how does it help with lead generation?
SEO describes an umbrella of strategies that improve your website’s rankings in organic search results. So, if you search “window installer philadelphia,” you’ll see a list of results that go into page two, three, and so-on.
With SEO, you want to see your website appear — or rank — on the first page in the first position. In short, you want to place first. That’s because the first position in search results earns 33 percent of all traffic.
Grab that number one position, and you’ll improve traffic to your website, which increases your number of qualified leads. It’s critical, however, that you increase your rankings in search results relevant to your products, services, and target audience.
Some of the most common SEO strategies you’ll use include:
If you want to learn about SEO more, check out our free starter SEO guide and SEO tutorial for beginners!
PAY-PER-CLICK (PPC) ADVERTISING
Pay-per-click (PPC) advertising often works with SEO to boost your website traffic and lead generation.While a paid strategy, PPC is one of the most-effective online advertising options available.
Your potential return-on-investment (ROI) for PPC, for example, is $2 for every $1 spent. One of the reasons PPC offers that kind of return is because you only pay when a person clicks your ad, versus when a person sees your ad.
What does a PPC ad look like?
PPC ads look similar to organic search results, but they feature small, green icons that say, “Ad.” Due to the appearance of PPC ads, 50 percent of users can’t tell the difference between ads and organic search results.
That’s one reason why the first three PPC ads earn more than 45 percent of page clicks.
PPC also helps with lead generation by converting more visitors. A user that finds your website via a paid-per-click advertisement, for example, is 50 percent more likely to purchase a product or service than a user that visits your website from your organic listing.
Why the difference? PPC ads target users near the bottom of the buying funnel — or users that are ready to buy. So, the people clicking on your advertisements aren’t looking to research your product or read your blog, they’re looking to purchase.
That’s why PPC is often a core component to lead generation.
AD RETARGETING
Another strategy for lead generation is ad retargeting.
For many companies in Philadelphia, ad retargeting is a helpful tool. Why? It lets you reach out to potential leads that have visited your website and showed interest in your products but haven’t purchased them.
With ad retargeting, ads for your products appear on websites that these users visit. In most cases, you’ll utilize display ads, which appear on websites in Google’s affiliate network. You can also retarget users via social media and email.
By targeting the right visitors, you can make prospective leads 70 percent more likely to convert.
Our team can help you with the process of creating an ad retargeting plan. With more than 1.6 million hours of expertise, plus a client retention rate of almost 100 percent, we’re confident that we can develop a lead generation plan that fits your company perfectly.
CONTENT MARKETING
A tool that works well for lead generation is content marketing — which is why more than 80 percent of business-to-business (B2B) marketers use it. Like SEO, content marketing includes an umbrella of strategies for generating valuable leads.
For example, you may create a variety of content types to reach new leads, including:
In most cases, you’ll also publish and share your content to the following channels:
- Blog
- Website
- Social media
It’s essential, however, that you create content that’s original and unique. If you re-create content from someone else, especially someone with a larger audience, you won’t see the level of traffic, engagement, or lead generation that you should.
EMAIL MARKETING
Email marketing is an excellent channel for nurturing leads. In fact, for more than 40 percent of organizations, it’s the most effective channel for nurturing those qualified leads.That’s why companies often see a $44 return for every $1 they invest in email marketing.
Improve your email marketing strategy’s success by segmenting your email subscribers. Segment your audience by demographics, as well as purchase behavior. If your company serves commercial and residential properties, for instance, you probably want to send those customer groups different emails.
Our strategists recommend segmentation because it can increase revenues by 760 percent.
Another way to boost the effectiveness of your emails? Personalize them!
Address readers by their first name and you can improve open rates by more than 41 percent. Personalization can also increase your email conversion rates by 10 percent, which maximizes the ROI of your email marketing campaign.
If you want to create a custom email marketing plan, try our free MyEmailFX tool!
SOCIAL MEDIA MARKETING
Another sub-category of content marketing is social media marketing. With social media marketing, you can nurture people that already follow your page, whether it’s your Twitter, Facebook, Instagram, or LinkedIn account.
You can generate new leads with social media too.
Use your social media platforms to share content with users, as well as interact with them. If a person posts a review of your product or service, for example, respond to their comments — even if the review doesn’t show your company in a positive light.
By answering those negative reviews or comments, you have the chance to make things right. If a customer noted slow service, for instance, you could provide them with a partial refund. You could also brainstorm potential process improvements for your services.
That makes your company stronger overall, which improves your competitiveness in the market.
If you need help with managing reviews and comments on your social media pages, you can always partner with our savvy social media team. We act as an extension of your marketing team and always embody your brand voice in responses.
